Customer Reviews (500)

SaSaw1234 • 2025-03-27T17:05:30-07:00

Dashlane keeps me organised - I know I can find all P/W w/out a problem. Thanks.

Nelchina2 • 2025-03-27T17:05:16-07:00

I like Dashlane , but the auto fill/ create has NEVER worked for me and I ALWAYS have to fix it later; ALWAYS. So I don’t use it anymore. 🤔😒

Tbart57 • 2025-03-27T14:47:51-07:00

This app is so easy to use. I used to try to write myself a separate email with my own hints as to passwords for all my different accounts, but now I can safely store them all in one place with no worries. I highly recommend this to everyone!

Summary of Key Insights

Dashlane Password Manager enjoys overwhelmingly positive sentiment, with users praising its ease of use, security, and cross-device syncing capabilities. The app is considered a "life-saver" and a "must-have" by many, simplifying password management and enhancing online security. However, some users report issues with autofill functionality, particularly on Apple devices, and occasional difficulties with master password recovery. A few users also find the premium subscription pricey. The overall rating is high, driven by a large volume of 5-star reviews.

Key Strengths:

  • Ease of use and intuitive interface.
  • Strong security features and peace of mind.
  • Cross-device syncing and accessibility.
  • Password generation and health monitoring.
  • Reliability and stability over several years.

Key Weaknesses:

  • Autofill issues, especially on Apple devices (iPhone/iPad/Safari).
  • Master password recovery process.
  • Cost of premium subscription.
  • Occasional bugs and freezing, especially after iOS updates.

Overall Sentiment: Extremely Positive

Quantitative Metrics:

  • Overall Rating: High (driven by 5-star reviews)
  • Score Distribution:
    • 5-star: 479 (95.8%)
    • 4-star: 12 (2.4%)
    • 3-star: 2 (0.4%)
    • 2-star: 2 (0.4%)
    • 1-star: 5 (1%)

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Not explicitly stated, but based on the review content, it appears to span several years.
  • Analysis Methods:
    • Sentiment analysis based on review text.
    • Keyword extraction to identify frequently mentioned features, issues, and sentiments.
    • Categorization of reviews based on star rating and content.

Key User Pain Points

  • Autofill Issues (especially on Apple devices): Many users report that autofill doesn't always work correctly, especially in Safari on iPhones and iPads. This requires manual intervention, defeating the purpose of a password manager.
  • Master Password Recovery: Several users mention that they got locked out of their accounts and found it difficult or impossible to reset their master password, even with biometric login set up. This is a critical issue as it leads to complete loss of access to all stored passwords.
  • Price of Premium Subscription: Some users find the cost of the premium subscription to be too high, especially those on fixed incomes.
  • Bugs and Freezing: A few users report experiencing bugs, freezing, and slowdowns, especially after updating their iOS.
  • Safari Integration: Several reviewers mention that Safari integration is not as seamless as Chrome integration.
  • Lack of flexible field entry: some users would like separate fields for login ID.

Frequently Requested Features

  • Improved Autofill Functionality: Particularly for Apple devices and websites with complex login scripts.
  • Easier Master Password Recovery: A more robust and user-friendly process to recover accounts when the master password is forgotten.
  • More Affordable Pricing Options: Lower-priced tiers or discounts for users on fixed incomes.
  • Better Safari Integration: More seamless integration with Safari browser.
  • Customizable ID card: The ability to create a custom ID card.
  • Improved app integration: Better integration with other apps.
  • Ability to opt back in for auto save: Users want the ability to re-enable auto-save prompts if they accidentally disable them.
  • More flexible field entry: separate fields for login ID.

Strengths and Positive Aspects

  • Ease of Use: Users consistently praise the app's intuitive interface and ease of use, making it accessible to both tech-savvy and less experienced users.
  • Security: The app is perceived as highly secure, providing peace of mind and protection against online threats.
  • Cross-Device Syncing: Seamless syncing across multiple devices (phones, tablets, computers) is a major advantage.
  • Password Generation and Health Monitoring: The password generator helps create strong, unique passwords, and the health monitoring feature identifies weak or reused passwords.
  • Reliability: Many users have been using Dashlane for years and report that it is reliable and consistently improving.
  • VPN: Inclusion of a VPN is also a positive aspect mentioned by users.
  • Secure Notes: Users appreciate the ability to store secure notes and IDs.
  • Customer Support: Some users reported excellent customer support.

Prioritized Action Recommendations

High Priority:

  • Improve Autofill Functionality on Apple Devices: Investigate and address the reported issues with autofill in Safari and on iPhones/iPads. This is a critical usability issue.
  • Streamline Master Password Recovery: Implement a more user-friendly and reliable process for recovering accounts when the master password is forgotten. Provide clear instructions and support options.
  • Address Bugs and Freezing Issues: Prioritize bug fixes and performance improvements, especially after iOS updates.

Medium Priority:

  • Evaluate Pricing Structure: Consider offering more affordable pricing options to attract a wider range of users.
  • Enhance Safari Integration: Further improve integration with Safari to match the functionality offered with Chrome.
  • Improve auto-save prompt: add the ability to opt back in for auto save.

Low Priority:

  • Add customizable ID card: Add the ability to create a custom ID card.
  • Improve app integration: Improve integration with other apps.
  • Flexible field entry: Add separate fields for login ID.

Opportunities for Startup Ideas

  • Password Manager with Enhanced Biometric Recovery: A password manager that leverages advanced biometric authentication for secure and seamless account recovery, even without the master password.
  • AI-Powered Autofill Optimization: A service that uses AI to learn user behavior and optimize autofill accuracy across different websites and devices.
  • Subscription Bundling for Security Tools: A bundle that combines a password manager with other essential security tools like a VPN, antivirus software, and dark web monitoring at a competitive price.

Trends and Observations

  • Positive Sentiment Dominance: The overwhelming majority of reviews are positive, indicating a high level of user satisfaction.
  • Long-Term Users: Many users have been using Dashlane for several years, suggesting strong loyalty and perceived value.
  • Apple Device Focus: A significant portion of the negative feedback relates to issues on Apple devices, indicating a potential area for improvement.
  • Password Sharing: Some users mentioned that they share passwords with family members, indicating an opportunity to improve the family plan offering.
  • Migration from other apps: Some users switched from other password managers like LastPass.

Conclusion

Dashlane Password Manager is a highly regarded app with a strong reputation for security and ease of use. However, addressing the reported issues with autofill, master password recovery, and pricing could further enhance user satisfaction and attract a wider audience. By focusing on these areas, Dashlane can solidify its position as a leading password management solution.

Overall Recommendation: Focus on improving autofill reliability, streamlining password recovery, and optimizing pricing to further enhance the user experience and maintain a competitive edge.

Original App Link

https://apps.apple.com/us/app/dashlane-password-manager/id517914548?uo=2