Customer Reviews (100)

Tyler Blevins • 2025-03-25T07:18:29.671Z

does not remove watermarks

Nathan Swift • 2025-03-25T03:32:16.811Z

I've been messing around with this app for about a year now and I actually love it. The tools available allow you to really adjust the finest of details in your photo edits. it's got a bunch of fun presets and AI assisted tools to play with. whether you want your project to look professional or just want to have fun tweaking some photos this is a well thought out and worthwhile app to do so.

Samson Dastan • 2025-03-25T01:05:20.350Z

It's very Cool. I love it

Summary of Key Insights

  • AirBrush: Photo/Video Editor is a generally well-received app for photo and video editing, particularly for selfies and portraits.
  • Strengths: Users praise its ease of use, detailed editing capabilities, and the quality of results, especially regarding face retouching. Many long-term users express strong satisfaction.
  • Weaknesses: The most significant concern is the increasing number of features being moved behind a paywall, leading to frustration and a perception of the app becoming less useful without a subscription. There are also complaints about glitches, unwanted ads, and misleading "free trial" offers that result in immediate charges. Lack of specific hair colors and the absence of advertised features are also noted.
  • Overall Sentiment: While a significant portion of users are highly satisfied (57% giving 5-star ratings), there is a growing negative sentiment due to the shift towards subscription-based features, ads, and reported billing issues.
  • Quantitative Metrics:
    • Overall Rating (based on distribution): ~4.0 (weighted average).
    • Score Distribution: 5-star (57%), 4-star (9%), 3-star (5%), 2-star (5%), 1-star (24%).

Data & Methodology Overview

  • Data Sample Size: 100 reviews
  • Time Frame: Not explicitly stated, but assumed to be recent based on the version number (7.6.0).
  • Analysis Methods: Sentiment analysis (categorizing reviews as positive, negative, or neutral), keyword extraction (identifying frequently mentioned terms and phrases), and thematic analysis (grouping reviews based on recurring themes and issues).

Key User Pain Points

  • Increasing Paywall: Many previously free features are now only available with a subscription, causing frustration and a feeling that the app is becoming less valuable without payment. This is the most frequently cited issue.
  • Misleading Free Trials/Billing Issues: Users report being charged immediately upon activating a "free trial," leading to dissatisfaction and accusations of deceptive practices.
  • Glitches and Bugs: Some users experience glitches, such as the skin smoothing tool not working or the app crashing before saving changes.
  • Excessive Ads: Some users find the number of ads disruptive, especially when saving photos.
  • Missing Features: Some users report that advertised features, such as AI image extender or face swap, are not available in the app.
  • Lack of Customization: One user specifically complained about the inability to create brown hair colors.
  • Unwanted Notifications: One user mentioned not being able to turn off notifications.
  • Watermark Issues: One user noted that the app does not remove watermarks, contrary to what they expected.

Frequently Requested Features

  • Free Access to Pro Filters via Ads: Multiple users requested the option to access pro filters by watching ads instead of requiring a subscription.
  • Fix Glitches and Bugs: Users want the app to be more stable and reliable.
  • More Hair Color Options: Specifically, a wider range of brown hair colors.
  • Restoration of Previously Free Features: Some users wish for the return of features that were previously free but are now behind a paywall.
  • Watermark Removal: A feature to remove watermarks was explicitly requested.

Strengths and Positive Aspects

  • Ease of Use: Many users praise the app's user-friendly interface and intuitive design.
  • Detailed Editing Capabilities: Users appreciate the ability to make fine adjustments to photos.
  • Quality of Results: Users are generally satisfied with the quality of the edited photos, especially in terms of face retouching and smoothing.
  • Variety of Features: Users like the wide range of editing options available.
  • Fun and Creative: Some users find the app enjoyable and conducive to creative experimentation.
  • Good Customer Support (Implied): One user gave a good rating hoping to attract developer attention to a bug, suggesting responsiveness to feedback.

Prioritized Action Recommendations

High Priority:

  • Address Billing Issues and Clarify Free Trial Terms: Investigate and resolve issues related to immediate charges after activating "free trials." Clearly communicate the terms of the free trial to avoid misleading users. Provide a clear refund process.
  • Reduce Glitches and Bugs: Prioritize bug fixes and stability improvements to enhance the user experience. Focus on the smoothing tool and saving issues specifically mentioned in the reviews.
  • Re-evaluate Paywall Strategy: Consider offering a more balanced approach to monetization, potentially by offering more features for free or introducing a tiered subscription model with varying levels of access.

Medium Priority:

  • Reduce Ad Frequency: Decrease the number of ads displayed, especially after saving photos.
  • Implement "Watch Ads for Pro Features" Option: Allow users to access pro filters by watching ads as requested.
  • Add Missing Features: Address the missing advertised features (AI image extender, face swap, etc.) to align with marketing claims.
  • Expand Hair Color Options: Add a wider range of brown hair colors to cater to user preferences.
  • Improve Communication: Be more transparent about changes to features and pricing.

Low Priority:

  • Allow Disabling Notifications: Provide an option to disable push notifications.
  • Watermark Removal Feature: Consider adding a watermark removal tool.

Opportunities for Startup Ideas

  • Ethical AI Photo Editor: A photo editing app that focuses on natural enhancements and avoids deceptive practices, with transparent pricing and clear communication.
  • Community-Driven Feature Development: An app that actively involves users in the feature development process through feedback and voting.
  • Subscription-Free Photo Editor: A one-time purchase photo editor that provides lifetime access to all features without recurring subscriptions.
  • AI-Powered Photo Editor with Granular Control: An app that provides AI-powered enhancements but also allows users to fine-tune the results manually.

Trends and Observations

  • Shift in Sentiment Over Time: There is a clear trend of declining sentiment as more features are moved behind a paywall. Long-term users are particularly disappointed.
  • Monetization Backlash: The aggressive monetization strategy is negatively impacting user perception and driving users to seek alternatives.
  • Importance of Transparency: Users value transparency and clear communication regarding pricing and feature availability.
  • Reliance on Free Features: A significant portion of users rely on the free features, suggesting a price-sensitive user base.

Conclusion

AirBrush: Photo/Video Editor has a solid foundation as a user-friendly and feature-rich photo editing app. However, the current monetization strategy is alienating users and damaging the app's reputation. Addressing the billing issues, reducing glitches, and re-evaluating the paywall strategy are crucial for retaining users and maintaining a positive image. Transparency and clear communication are essential for building trust and fostering a loyal user base. A move away from aggressive monetization towards a more balanced approach is recommended.

Original App Link

https://play.google.com/store/apps/details?id=com.magicv.airbrush