Customer Reviews (100)

A D (A) • 2025-03-25T00:04:08.226Z

Sent me 2 notifications with advertising in it in one day. instant uninstall.

Miguel Diaz • 2025-03-24T19:12:48.374Z

very good app to track things about your baby. very useful when you need to know how long ago a diaper has been changed or when they last ate. especially when sharing caregiving between two or more people. there are some paid app features for sleep schedules and training, but the basic free version is very good and the ads (in the form of messages from the app creators) are not too annoying

Edward & Lauren • 2025-03-24T17:42:48.522Z

great for tracking all baby related items! we bought the subscription plan and the sweet spot predictor is very useful

Summary of Key Insights

The Huckleberry app is generally well-received, with a strong positive sentiment. Users appreciate its ease of use, comprehensive tracking features, and the "SweetSpot" nap prediction. However, there are recurring complaints about aggressive upselling, occasional app crashes, limitations in customization (especially for multiples/twins), and issues with data synchronization between users. While the free version is highly valued, some users feel the paid subscriptions are overpriced or don't deliver the promised personalized experience.

  • Overall Sentiment: Positive
  • Key Strengths: Ease of use, comprehensive tracking, SweetSpot feature (for paid users), helpful for new parents, good free version.
  • Key Weaknesses: Aggressive upselling, occasional crashes, limited customization (especially for multiples), synchronization issues, perceived lack of personalization in paid plans, time entry UI issues, and issues with customer service response times.
  • Overall Rating: High, with 63% of reviews giving 5 stars.
  • Score Distribution: 1 Star - 9%, 2 Stars - 3%, 3 Stars - 12%, 4 Stars - 13%, 5 Stars - 63%

Data & Methodology Overview

  • Data Sample Size: 100 reviews
  • Time Frame: Not specified, but assumed to be recent based on version number (0.9.258) and review content.
  • Analysis Methods: Qualitative analysis of user reviews, identifying recurring themes, sentiment, feature requests, and pain points through keyword extraction and manual interpretation.

Key User Pain Points

  • Aggressive Upselling/Advertising: Many users, including paying subscribers, find the frequent in-app messages promoting upgrades and discounts annoying and disruptive. This is a recurring theme in lower-rated reviews.
  • App Crashes: Several users reported app crashes, impacting usability and data reliability.
  • Limited Customization for Multiples: Users with twins or multiples find the app poorly optimized, requiring redundant data entry and lacking specific features for tracking simultaneous feedings from different sides.
  • Synchronization Issues: Some users report inconsistent data synchronization between multiple devices, leading to discrepancies in tracking information.
  • Time Entry UI: Some users find the scrolling time selection method cumbersome, especially during nighttime feedings. They prefer a keypad for direct time input.
  • Customer Service Response Time: Some users who paid for premium subscriptions report slow or non-existent customer service, especially concerning personalized sleep plans.
  • Lack of Personalization in Sleep Plans: Some users feel that the personalized sleep plans offered in premium subscriptions are generic and not tailored to their baby's specific needs.
  • "Day" Starts at 8 AM: The app calculates each day as starting and ending at 8 AM, which is not ideal for early risers.

Frequently Requested Features

  • Android Widget: A widget for quick access to logging features.
  • Google Assistant Integration: Voice control for logging data.
  • Fitbit Integration: Tracking baby activities through Fitbit devices.
  • Keypad Time Entry: Direct time input instead of scrolling.
  • Live Activities (iOS Equivalent): Displaying tracking information on the lock screen.
  • Ability to Track Mixed Breast Milk and Formula in a Single Bottle Feeding: Currently, users must log two separate feedings.
  • Sharing Data with Partner in Free Version: This is currently a paid feature.
  • Improved Nap Tracking: Including nap duration suggestions.

Strengths and Positive Aspects

  • Ease of Use: The app is generally considered easy to navigate and use, even for first-time parents.
  • Comprehensive Tracking: Users appreciate the ability to track various aspects of baby care, including feedings, diapers, sleep, pumping, and medication.
  • SweetSpot Feature: The nap prediction feature is highly praised for its accuracy and helpfulness.
  • Helpful for New Parents: The app provides valuable support and insights, especially during the challenging newborn phase.
  • Good Free Version: The free version offers a substantial set of features without excessive limitations.
  • Data Visualization: The app helps visualize patterns in baby's routine.
  • Multiple Caregiver Sync: The ability for multiple caregivers to sync and track data across devices.

Prioritized Action Recommendations

High Priority:

  • Reduce Aggressive Upselling: Implement less intrusive methods for promoting paid subscriptions, such as a dedicated section in the app settings or less frequent notifications.
  • Fix App Crashes: Investigate and resolve the reported app crashes to improve stability and reliability.
  • Improve Synchronization: Address data synchronization issues between devices to ensure accurate and consistent tracking for multiple caregivers.
  • Improve Customer Service Responsiveness: Provide faster and more effective customer support, especially for premium subscribers, to address issues promptly.

Medium Priority:

  • Optimize for Multiples: Implement features specifically designed for tracking twins or multiples, such as simultaneous feeding tracking and individual profiles within a single entry.
  • Improve Time Entry UI: Add a keypad option for direct time input to enhance usability, especially during nighttime feedings.
  • Refine Sleep Plan Personalization: Enhance the personalization of sleep plans based on more detailed baby data and parental preferences.
  • Address the "Day" Start Time Issue: Allow users to customize the start time of the "day" for data calculation.

Low Priority:

  • Implement Android Widget: Add a widget for quick access to logging features.
  • Explore Google Assistant and Fitbit Integration: Consider integrating with other platforms based on user demand and development resources.
  • Implement Live Activities (iOS Equivalent): Display tracking information on the lock screen.

Opportunities for Startup Ideas

  • Hyper-Personalized Sleep Consulting Platform: A platform that combines the Huckleberry app's tracking capabilities with AI-powered analysis and personalized recommendations from certified sleep consultants. This could address the concerns about the generic nature of the current premium sleep plans.
  • Wearable Integration for Baby Tracking: Develop a wearable device for babies that automatically tracks sleep, movement, and other vital signs, seamlessly integrating with the Huckleberry app or similar platforms.
  • AI-Powered Feeding Analysis: A feature that analyzes feeding patterns and suggests optimal feeding schedules based on the baby's age, weight, and other factors.
  • Community Forum for Parents: A built-in forum within the app where parents can connect, share experiences, and get advice from other users and experts.

Trends and Observations

  • Positive Sentiment Towards Free Version: Users consistently praise the free version for its functionality and lack of intrusive ads (aside from the upsell messages).
  • Mixed Feelings About Paid Subscriptions: While some users find the paid features valuable, others feel they are overpriced or don't deliver the promised personalization.
  • Strong Focus on Sleep Tracking: Sleep tracking, particularly the SweetSpot feature, is a major driver of app usage and subscription purchases.
  • Importance of Ease of Use: Users consistently value the app's intuitive interface and straightforward functionality.
  • Recurring Complaints About Upselling: This is a significant detractor from the overall user experience.

Conclusion

Huckleberry is a valuable tool for parents, particularly new parents, due to its ease of use and comprehensive tracking capabilities. The app's positive reputation is largely driven by its free version and the popular SweetSpot feature. However, the aggressive upselling, occasional technical issues, and limitations in customization are detracting from the overall user experience. Addressing these pain points and prioritizing the requested features will further enhance the app's value and solidify its position as a leading parenting tool. I recommend focusing on improving the user experience, particularly around the paid features, and reducing the frequency and intrusiveness of the upsell messages.

Original App Link

https://play.google.com/store/apps/details?id=com.huckleberry_labs.app