Customer Reviews (101)

Glass Doctor of Bell County • 2025-01-08T06:52:27-07:00

We just started using this for our small business. Looking forward to see its impact. I wish my CRM had this; you should present this to Mainstreet.

NadiaStarr • 2024-12-20T14:51:30-07:00

I had been desperately trying to find an email template app for iPad for a daily mailing I send to multiple people. I finally came upon this one that was perfect for this. I couldn’t do without it.

Boggs0009 • 2022-11-12T20:11:36-07:00

This app helps Soooo much. Funny how these big companies always leave out features that are actually useful. Who do they survey when they build these things? Anyway, this is just what I need for work. And I love the fact that it saves the subject and Cc/Bcc info as well. Most importantly, I love that this app utilizes the old way of selling apps - one time fee and you’re done. No weekly/ monthly/ yearly subscriptions. No ads popping up all the time. I HAAAAATE ads. And no free option with a million in-app purchase requirements to fully utilize the program. The only thing I would suggest is to offer the ability to choose which mail app to use with the program - if it’s not to difficult to implement. If so, leave it as is. I can always edit my Mail app as needed.

Summary of Key Insights

  • The "Email Templates" app is generally well-received, with users praising its simplicity, ease of use, and time-saving capabilities. The app effectively addresses a need for quick and efficient email composition, particularly for repetitive tasks.
  • The primary strengths are its intuitive interface and core functionality of creating and using email templates.
  • Weaknesses include the lack of rich text formatting, limited customization options, occasional bugs, and the persistent requests for reviews. Several users also pointed out the lack of landscape mode support.
  • Overall sentiment is positive, reflected in a high average rating.
  • Quantitative Metrics:
    • Total Reviews: 101
    • Overall Rating: High (based on score distribution)
    • Score Distribution: {"1":5,"2":4,"3":3,"4":19,"5":70} (Approximately 69% 5-star, 19% 4-star, 3% 3-star, 4% 2-star, 5% 1-star)

Data & Methodology Overview

  • Data Sample Size: 101 reviews
  • Time Frame: Not explicitly stated, but reviews span multiple iOS versions, suggesting a period of several years.
  • Analysis Methods: Primarily qualitative analysis involving manual review and categorization of user feedback to identify common themes, sentiment, and feature requests. Keyword extraction was implicitly used to identify frequently mentioned terms and phrases.

Key User Pain Points

  • Lack of Rich Text Formatting: Many users desire basic formatting options like bold, italics, underline, and bullet points within the email templates.
  • Limited Customization: Users want more control over fonts, the ability to add hyperlinks, and potentially attach files directly to templates.
  • Bugs and Instability: Some users have reported issues with the app crashing, freezing, or deleting templates after updates.
  • Annoying Review Prompts: The constant requests for reviews are a recurring source of frustration.
  • Lack of Landscape Mode: Several users find the absence of landscape mode limiting, especially when updating templates with variable information.
  • Difficulties with Contacts: Some users have difficulties adding contacts and suggest auto-fill functionality.
  • iOS Compatibility Issues: Some reviews indicate that the app stopped working after certain iOS updates.

Frequently Requested Features

  • Rich Text Formatting: Bold, italics, underline, bullet points
  • Hyperlink Support: Ability to include clickable web links in the body of the message.
  • File Attachments: Ability to attach files (e.g., PDFs, images) directly to templates.
  • Folders/Organization: Option to organize templates into folders for better management.
  • Landscape Mode Support: Full functionality in landscape orientation.
  • Multiple "From" Addresses: Specifying a default sender address for each template.
  • SMS Integration: A link to open the template in an SMS message.

Strengths and Positive Aspects

  • Simplicity and Ease of Use: Users consistently praise the app's intuitive interface and straightforward functionality.
  • Time-Saving: The app significantly reduces the time spent composing repetitive emails.
  • Effective Core Functionality: The app successfully fulfills its primary purpose of creating and using email templates.
  • Widget Functionality: The widget for the notification center is a appreciated feature.
  • iCloud Sync: The seamless synchronization between devices is a valued feature.
  • One-Time Purchase: Users appreciate the one-time fee and the absence of subscriptions and ads.

Prioritized Action Recommendations

High Priority:

  • Address Bugs and Instability: Investigate and resolve reported issues with crashing, freezing, and data loss after updates. Impacts usability and trust.
  • Implement Rich Text Formatting: Add basic formatting options (bold, italics, underline, bullet points). Significantly improves template customization.
  • Reduce Review Prompts: Limit the frequency of review requests to avoid annoying users. Improves user experience.

Medium Priority:

  • Add Hyperlink Support: Enable the inclusion of clickable web links in templates. Enhances the functionality for business use.
  • Implement Landscape Mode Support: Ensure full functionality in landscape orientation. Improves usability for many users.
  • Improve Contact Management: Add auto-fill functionality for contacts and streamline the contact selection process. Enhances template creation efficiency.

Low Priority:

  • Implement Folder Organization: Allow users to organize templates into folders. Improves organization for users with many templates.
  • Add "From" Address Selection: Enable specifying a default sender address for each template. Improves convenience for users with multiple email accounts.
  • Explore SMS Integration: Consider adding a link to open templates in SMS messages. Expands the app's utility.

Opportunities for Startup Ideas

  • Advanced Template Editor: A more robust email template editor with advanced formatting options, dynamic content insertion, and integration with CRM systems.
  • AI-Powered Template Generation: An app that uses AI to automatically generate email templates based on user input and common email patterns.
  • Team Collaboration Features: An email template app designed for teams, with features for sharing, collaborating on, and managing templates.
  • Template Marketplace: A platform where users can buy and sell email templates for various purposes.

Trends and Observations

  • A recurring theme is the need for more customization options beyond basic text.
  • Users highly value simplicity and ease of use, suggesting that any new features should be implemented in an intuitive way.
  • The app's value proposition as a time-saver resonates strongly with users.
  • There is an opportunity to cater to business users by adding features like hyperlink support and file attachments.

Conclusion

The "Email Templates" app is a valuable tool for users who need to send repetitive emails. Its simplicity and ease of use are its greatest strengths. Addressing the key pain points related to formatting, customization, and stability will significantly enhance the user experience and attract a wider audience. The app has a solid foundation and, with strategic improvements, can become an even more indispensable tool for email management. Overall, it is recommended to prioritize addressing bugs, implementing rich text formatting, and reducing the frequency of review prompts.

Original App Link

https://apps.apple.com/us/app/email-templates/id590230645?uo=2