Customer Reviews (500)

Lovedisbetterthanmoney • 2025-03-22T00:47:40-07:00

Hi my name is Sebastian Medina and every time I feel sad or lonely I watch a movie on Netflix so I want to thank you for creating this wonderful app I’m 13 and sometimes I feel sad or lonely but thank you for Netflix this is the best movie app ever thank you so much

rotoculo • 2025-03-22T00:32:01-07:00

Love you guys so much good job

Catring0 • 2025-03-21T23:46:52-07:00

Now I can’t even watch on my phone as a family member who is in college and the price has gone up. For what?? Used to be good, now it’s the worst steaming service out there.

Summary of Key Insights

  • Overall, Netflix receives a mixed response, with a strong skew towards positive ratings (5-star reviews dominate). However, there are significant and recurring complaints regarding price increases, content availability (removal of shows/movies, regional restrictions), and account sharing restrictions. The introduction of ads in some tiers is also a major point of contention. Many users appreciate the variety of content, ease of use, and the ability to download for offline viewing. Sentiment is divided, with love for the service often tempered by frustration with its evolving policies and pricing. The trend indicates a growing dissatisfaction with the cost-to-value ratio.

  • Strengths: Wide variety of content, ease of use, offline viewing, consistently releases original content.

  • Weaknesses: Increasing prices, content removal, ad introduction, account sharing restrictions, regional content availability issues, lack of student plan, and some technical issues like autoplay and subtitle syncing.

  • Overall Rating: Based on the score distribution, the average rating is approximately 4.0 stars.

  • Score Distribution: 5-star: 59.8%, 4-star: 9.2%, 3-star: 8%, 2-star: 4.2%, 1-star: 18.8%

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Not explicitly stated, but assumed to be recent based on the content of the reviews (references to current policies and content).
  • Analysis Methods: Manual sentiment analysis and keyword extraction were used to identify recurring themes, pain points, requested features, and positive aspects.

Key User Pain Points

  • Price Increases: The most frequent complaint is the rising cost of Netflix subscriptions, with many users feeling the price no longer justifies the content offered.
  • Content Removal: Users are consistently frustrated by the removal of shows and movies they enjoy, sometimes without warning. This creates a sense of instability and discourages long-term engagement.
  • Account Sharing Restrictions: The crackdown on password sharing is a major source of anger and frustration, particularly for families with members living in different locations (e.g., college students).
  • Ads in Lower Tiers: The introduction of ads, even in paid tiers, is seen as a betrayal of Netflix's original value proposition and a sign of corporate greed.
  • Regional Content Availability: Many users are upset that certain shows and movies are not available in their region, limiting their viewing options.
  • Technical Issues: Some users report technical issues such as autoplay not working, subtitle syncing problems, and login difficulties.
  • Poor Customer Support: Some users complain about the lack of effective customer support channels.

Frequently Requested Features

  • Student Plan: A significant number of users, particularly college students, request a discounted student plan.
  • Improved Content Variety: Users want more recent movies, classic shows from the 80s, 90s, and early 2000s, and a more consistent stream of new releases.
  • More Downloadable Content: Users want all content to be downloadable and fully functional offline.
  • SharePlay/Watch Party Feature: Users are requesting a built-in feature to easily watch content together with friends and family remotely.
  • AI-Powered Censorship Feature: One user suggested an AI-powered censorship feature to filter specific content elements based on user preferences.
  • More Language Options: Users request more language options for subtitles and dubbing, especially Spanish.
  • Ability to Subscribe Through Apple App Store: Some users want the option to subscribe through the Apple App Store.
  • Search by Show Length: Users want the ability to search for shows and movies based on their duration.
  • "Teenager Mode": A user requested a teenager mode with age-appropriate content.

Strengths and Positive Aspects

  • Wide Variety of Content: Users appreciate the diverse selection of TV shows, movies, documentaries, and stand-up specials.
  • Ease of Use: The app is generally considered user-friendly and easy to navigate.
  • Offline Viewing: The ability to download content for offline viewing is highly valued, especially for travel.
  • Netflix Originals: Some users praise the quality and variety of Netflix's original productions.
  • Family-Friendly Entertainment: The availability of kid-friendly content and parental controls is appreciated by families.
  • Consistent Release of Original Content: Users appreciate that Netflix consistently releases original content.

Prioritized Action Recommendations

High Priority:

  • Re-evaluate Pricing Structure: Conduct market research to determine optimal pricing tiers that balance profitability with customer satisfaction. Consider offering a student plan or other discounts.
  • Address Content Removal Issues: Improve communication regarding content removal and explore strategies to retain popular titles.
  • Improve Account Sharing Policy: Revisit the account sharing policy to find a more family-friendly solution that addresses both revenue concerns and user needs. Perhaps a tiered system with added device slots for a small fee.
  • Optimize App Performance: Address technical issues such as autoplay problems, subtitle syncing, and login difficulties.

Medium Priority:

  • Expand Content Library: Invest in acquiring a wider range of content, including more recent movies, classic shows, and international titles.
  • Enhance Content Discovery: Improve the app's search and recommendation algorithms to help users find relevant content more easily.
  • Improve Customer Support: Provide more accessible and responsive customer support channels.

Low Priority:

  • Implement AI-Powered Censorship Feature: Explore the feasibility and user demand for an AI-powered censorship feature.
  • Add Subscription Option Through Apple App Store: Consider adding this option based on user demand and potential revenue implications.
  • Add Search by Show Length: Implement the ability to search for shows and movies based on their duration.

Opportunities for Startup Ideas

  • AI-Powered Content Filtering: A startup could develop an AI-powered content filtering tool that integrates with streaming services to allow users to customize their viewing experience.
  • Simplified Remote Watch Party Platform: A platform that makes it easier to host remote watch parties with friends and family, offering features such as synchronized playback, group chat, and shared control.
  • Streaming Service Price Comparison Tool: A tool that compares the content libraries and pricing of different streaming services to help users make informed decisions about their subscriptions.

Trends and Observations

  • Language Preferences: There is a significant number of Spanish-speaking users, indicating a need for more content and subtitle options in Spanish.
  • Shifting Sentiment: Reviews suggest a gradual decline in user satisfaction due to rising prices, content removal, and account sharing restrictions.
  • Desire for Nostalgic Content: Many users express a desire for classic shows and movies from the 80s, 90s, and early 2000s, indicating a potential market for curated nostalgic content.
  • Frustration with "Woke" Content: A few users express dissatisfaction with what they perceive as "virtue signaling garbage," suggesting a potential risk in alienating certain segments of the audience with overly political content.

Conclusion

Netflix's app receives generally positive reviews, but significant user concerns regarding pricing, content availability, and policy changes are emerging. Addressing these pain points is crucial for maintaining customer loyalty and preventing churn. Focusing on improving the value proposition, enhancing content discovery, and providing better customer support will be key to Netflix's long-term success.

Overall Recommendation: Netflix needs to carefully balance its business goals with the needs and expectations of its users. Re-evaluating its pricing structure, content strategy, and account sharing policy is essential to address the growing dissatisfaction and maintain its position as a leading streaming service.

Original App Link

https://apps.apple.com/us/app/netflix/id363590051?uo=2