Customer Reviews (500)

Alciragil_actriz • 2025-03-28T19:20:54-07:00

Podcast

La_Tiny21 • 2025-03-28T19:17:23-07:00

Excellent

احمد 4a.hp • 2025-03-28T18:50:45-07:00

برنامج فاشل والله لا تشتركون فيه

Summary of Key Insights

Filmora: AI Video Editor, Maker, receives overwhelmingly positive reviews, with users praising its ease of use, versatile features, and effectiveness for creating content for various platforms. However, significant pain points revolve around the pricing model, particularly the AI credits system and unexpected charges, leading to frustration and perceptions of deceptive practices. While the AI features are a selling point, their implementation and cost are a major source of complaints. There's also a desire for more free features and clearer communication about subscription benefits. The app's strengths lie in its user-friendly interface and comprehensive editing capabilities.

Quantitative Metrics:

  • Overall Rating (estimated): Very High (based on score distribution)
  • 5-Star Reviews: 81.8% (409/500)
  • 4-Star Reviews: 5.4% (27/500)
  • 3-Star Reviews: 2% (10/500)
  • 2-Star Reviews: 0.6% (3/500)
  • 1-Star Reviews: 10.2% (51/500)

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Not explicitly stated, but based on the date in some of the reviews, the time frame covers at least from 2024 to 2025 (March 2025).
  • Analysis Methods: Sentiment analysis (based on star ratings and review text), keyword extraction (identifying frequent words and phrases), and thematic analysis (grouping related issues and sentiments). Manual review of reviews for more granular understanding.

Key User Pain Points

  • Confusing and Expensive Pricing Model: The AI credits system is a major source of frustration. Users feel they are being nickel-and-dimed after paying for a subscription. Many report unexpected charges and a lack of clarity regarding what is included in different subscription tiers.
  • AI Credit Issues: Users frequently report purchasing AI credits that disappear or not being credited correctly after purchase.
  • Misleading Advertising/Scam Accusations: Some users claim the app is falsely advertised, especially regarding the availability of features within the Pro subscription. They feel pressured to pay more for features they expected to be included.
  • Lack of Customer Support: Complaints about automated or unresponsive customer support are common, particularly when users encounter billing or credit issues.
  • Device Limitations: Some users are unhappy that they can only use the app on one device with their purchase.
  • Glitches and Bugs: Several reviews mention glitches, slow performance, and features not working as expected.

Frequently Requested Features

  • More Free Features: Users want more basic editing features to be available in the free version.
  • Clearer Communication on Subscriptions: A more transparent breakdown of what each subscription level includes is needed.
  • More Music Options: Some users express a desire for a wider selection of music, especially popular songs.
  • Improved AI Features: Some users are looking for more advanced AI features or improvements to existing ones, such as AI scene generation.
  • Better Captioning Accuracy: Some users have issues with captions not generating words correctly.
  • Cloud Storage: Users would like to be able to save projects to the cloud.
  • Device Syncing: Users want to be able to use the app on multiple devices with one subscription.

Strengths and Positive Aspects

  • Ease of Use: The most frequently cited strength is the app's user-friendly interface, making it accessible to beginners.
  • Versatile Features: Users appreciate the wide range of editing tools and effects available, even in the free version.
  • Effectiveness for Social Media: The app is well-regarded for creating engaging content for platforms like YouTube, TikTok, and Instagram.
  • Quick Editing: Many users find the app efficient for producing videos quickly.
  • Good Quality Output: Users are generally satisfied with the quality of the videos created.
  • Regular Updates: Users appreciate the continuous improvements and new features.

Prioritized Action Recommendations

High Priority:

  • Revamp Pricing Model: Simplify the subscription tiers and eliminate the AI credits system. Clearly communicate what is included in each plan. Consider offering a truly unlimited plan or a one-time purchase option for specific features.
  • Address AI Credit Issues: Investigate and resolve the issues with AI credits disappearing or not being credited correctly. Implement a reliable system for tracking and managing credits.
  • Improve Customer Support: Provide more responsive and helpful customer support, especially for billing and technical issues. Consider offering live chat or phone support.
  • Fix Bugs and Glitches: Prioritize bug fixes and performance improvements to enhance the user experience.

Medium Priority:

  • Expand Free Features: Offer a wider range of basic editing features in the free version to attract more users.
  • Enhance Communication: Provide clearer and more transparent communication about subscription benefits and limitations.
  • Increase Music Library: Expand the selection of music options, including more popular songs.
  • Multi-Device Support: Allow users to use the app on multiple devices with a single subscription.

Low Priority:

  • Improve AI Features: Continue to refine and enhance the AI features, exploring new possibilities like AI scene generation.
  • Cloud Storage Integration: Add cloud storage integration for easier project management.
  • Captioning Accuracy: Improve the accuracy of automatic captioning.

Opportunities for Startup Ideas

  • AI-Powered Music Generation App: A standalone app that uses AI to generate custom music tracks tailored to video content.
  • Simplified Video Editing App with Transparent Pricing: An app that offers a straightforward subscription model with no hidden fees or credit systems.
  • AI-Based Tutorial Generation: Automatically creates tutorials based on user actions within a software, providing personalized learning experiences.

Trends and Observations

  • Language Preferences: A significant number of reviews are in Spanish, indicating a strong user base in Spanish-speaking regions.
  • AI Focus: The app's marketing heavily emphasizes AI features, which attracts users but also leads to disappointment when those features are limited or costly.
  • CapCut Comparison: Several reviews directly compare Filmora to CapCut, suggesting that CapCut is a primary competitor.
  • Subscription Fatigue: Users are increasingly wary of subscription models and prefer one-time purchase options.

Conclusion

Filmora: AI Video Editor, Maker, has a strong foundation with its user-friendly interface and versatile features. However, the confusing and expensive pricing model, coupled with issues with AI credits and customer support, is significantly impacting user satisfaction. Addressing these pain points is crucial for retaining existing users and attracting new ones. A more transparent and customer-centric approach to pricing and support is essential. By focusing on these improvements, Filmora can solidify its position as a leading video editing app.

Original App Link

https://apps.apple.com/us/app/filmora-ai-video-editor-maker/id1019382747?uo=2