Customer Reviews (100)

S T A media • 2025-08-07T11:58:14-07:00

Entertainment

ravenchavito • 2025-08-07T11:56:41-07:00

Love to keep in touch with family and friends

Jjj7y • 2025-08-07T11:47:59-07:00

Too many ads

Summary of Key Insights

The Facebook app receives mixed reviews, with a notable polarization in user sentiment. While many users appreciate its ability to connect with family and friends and its usefulness for sharing and discovering content, a significant portion expresses frustration with excessive advertising, algorithm changes that limit visibility of friends' posts, and issues with account security and content moderation. The overall sentiment is moderately positive, but the high number of 1-star and 2-star reviews indicates substantial dissatisfaction among a segment of the user base.

  • Strengths: Connecting with family and friends, sharing content, finding communities, Marketplace functionality.
  • Weaknesses: Excessive advertising, problematic algorithms, account security concerns, content moderation issues (racism, scams, fake news), UI confusion, unwanted AI features.
  • Overall Rating: Based on the provided data, the average rating is approximately 3.41 out of 5.
  • Score Distribution: 5-star (44%), 4-star (6%), 3-star (12%), 2-star (11%), 1-star (27%).

Data & Methodology Overview

  • Data Sample Size: 100 reviews
  • Time Frame: Not specified, assuming recent reviews.
  • Analysis Methods: Sentiment analysis was performed by categorizing reviews based on their star rating and content. Keyword extraction was used to identify recurring themes and issues. Manual review of individual comments was conducted to understand the nuances and context of user feedback.

Key User Pain Points

  • Excessive Advertising: Numerous users complain about the overwhelming number of ads, which they feel detracts from the user experience and clutters their feeds.
  • Algorithm Issues: Users report that the algorithm prioritizes sponsored content and posts from unfamiliar sources over posts from friends and family. This leads to frustration and a feeling of disconnect.
  • Account Security Concerns: Several users mention account suspensions, difficulty recovering accounts, and compromised accounts due to scams or impersonation.
  • Content Moderation Issues: Complaints include the presence of racist content, fake news, scams, and inappropriate material that are not effectively addressed by Facebook's moderation system.
  • Unwanted AI Features: Some users express dislike for the push towards AI-generated content and features.
  • UI/UX Issues: Some users find the UI confusing, especially for seniors. They also mention difficulties with basic actions like copy/pasting.
  • Slow Performance: A few users mentioned the app being slow.

Frequently Requested Features

  • Marketplace App: Several users requested a separate app specifically for Facebook Marketplace.
  • Improved Account Recovery: Users are looking for more reliable ways to recover their accounts when they lose access.
  • Better Control Over Feed: Users want more control over the content they see, including the ability to prioritize posts from friends and family and filter out unwanted content.
  • Improved Content Moderation: Users want more effective measures to combat racism, fake news, and scams.

Strengths and Positive Aspects

  • Connecting with Family and Friends: The primary strength of Facebook remains its ability to connect people with their family and friends, especially those who live far away.
  • Sharing Content and Experiences: Users appreciate the platform for sharing photos, videos, and updates with their network.
  • Finding Communities and Groups: Facebook groups provide a valuable space for users to connect with others who share their interests.
  • Marketplace Functionality: Users find the Marketplace a useful tool for buying and selling goods.
  • Platform for Expression: Some users appreciate Facebook as a platform for expressing their opinions and engaging in discussions.

Prioritized Action Recommendations

  • High Priority:
    • Reduce Advertising Load: Implement strategies to reduce the number of ads users see, particularly intrusive or irrelevant ads. Consider offering premium ad-free subscriptions.
    • Improve Algorithm Transparency and Control: Give users more control over their news feed algorithm, allowing them to prioritize content from friends and family.
    • Strengthen Account Security: Enhance account security measures, including improved recovery processes and proactive detection of suspicious activity.
    • Enhance Content Moderation: Invest in more effective content moderation tools and processes to address racism, fake news, and scams.
  • Medium Priority:
    • Refine AI Features: Re-evaluate the implementation of AI features based on user feedback, ensuring they enhance rather than detract from the user experience.
    • Improve UI/UX: Simplify the user interface, particularly for seniors and less tech-savvy users.
    • Address App Performance: Optimize the app for speed and responsiveness.
  • Low Priority:
    • Consider a Separate Marketplace App: Evaluate the feasibility and potential benefits of creating a standalone Marketplace app.

Opportunities for Startup Ideas

  • Alternative Social Network: A social network that prioritizes genuine connections and minimizes advertising, focusing on user privacy and control over content.
  • AI-Powered Content Moderation Tool: A tool that uses AI to automatically detect and remove harmful content, such as racist posts and scams, on social media platforms.
  • Secure Account Recovery Service: A service that helps users recover their accounts on various platforms, providing a more secure and reliable alternative to existing recovery processes.
  • Personalized News Feed Algorithm: An algorithm that allows users to fully customize their news feed based on their individual preferences, ensuring they see the content they want and nothing else.

Trends and Observations

  • Negative Sentiment Towards Advertising: The overwhelming negative sentiment towards advertising is a recurring theme, indicating a need for a significant change in Facebook's monetization strategy.
  • Frustration with Algorithm Changes: Users consistently express frustration with algorithm changes that limit the visibility of friends' posts, suggesting a need for greater transparency and user control.
  • Concerns About Misinformation and Harmful Content: The presence of fake news, scams, and racist content is a persistent concern, highlighting the challenges of content moderation on a large social media platform.
  • AI Backlash: Some users are turned off by the push towards AI features.

Conclusion

The Facebook app remains a valuable tool for connecting people, but it faces significant challenges related to advertising, algorithm changes, account security, and content moderation. Addressing these issues is crucial for improving user satisfaction and maintaining the platform's relevance. By prioritizing user feedback and implementing the recommended actions, Facebook can enhance the user experience and ensure its long-term success. The prevalence of complaints regarding advertising and algorithm changes suggests that users are yearning for a return to the platform's original focus on connecting with friends and family.

Original App Link

https://apps.apple.com/us/app/facebook/id284882215