Customer Reviews (500)

Stank77 • 2025-03-27T17:25:56-07:00

Game is great! Keep it up!

Larrysmoo e • 2025-03-27T06:38:31-07:00

Good game

MaxxMT • 2025-03-26T10:37:44-07:00

Fun game!

Summary of Key Insights

Lords Mobile: Kingdom Wars is a generally well-received strategy game, but recent updates, particularly the December 2024 update, have caused significant user dissatisfaction. The game is praised for its engaging gameplay, social interaction, and variety of activities. However, it's heavily criticized for being "pay-to-win," with many users stating that significant spending is required to remain competitive. Recent changes to the turf layout and the introduction of new features like "Mana" have been met with widespread negativity, with many long-term players threatening to leave. The prevalence of bots and cheating, coupled with perceived developer inaction, is another significant concern.

Key Strengths:

  • Engaging and strategic gameplay.
  • Strong social interaction and guild system.
  • Variety of activities and events.

Key Weaknesses:

  • Heavily "pay-to-win" model.
  • Recent updates negatively impacting user experience (turf layout, Mana system).
  • Prevalence of bots and cheating.
  • Lack of F2P rewards and content.
  • Poor customer support and communication.

Overall Sentiment: Mixed. While many long-term players still enjoy the core gameplay, the recent updates have generated significant negative sentiment.

Quantitative Metrics:

  • Overall Rating (Based on Score Distribution): Approximately 4.1 stars (weighted average).
  • Score Distribution:
    • 5-star: 60.2%
    • 4-star: 10.6%
    • 3-star: 3.4%
    • 2-star: 4.4%
    • 1-star: 21.4%

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: The reviews appear to be recent, with many referencing the "new update" or "December 2024 update," indicating that a significant portion of the reviews were written in late 2024 or early 2025.
  • Analysis Methods:
    • Sentiment Analysis: Categorizing reviews as positive, negative, or neutral.
    • Keyword Extraction: Identifying frequently used words and phrases to pinpoint common themes and issues.
    • Frequency Analysis: Counting the number of times specific issues or features are mentioned.

Key User Pain Points

  • "Pay-to-Win" Nature: The most frequent complaint is that the game is heavily reliant on in-app purchases to progress and compete effectively. Users feel that free-to-play players are at a significant disadvantage.
  • Negative Impact of Recent Updates: The December 2024 update, specifically the turf layout change and the introduction of the "Mana" system, is widely criticized. Users find the new layout confusing, less visually appealing, and detrimental to gameplay. The Mana system is seen as a further attempt to monetize the game.
  • Bots and Cheating: Many users report the prevalence of bots that track shield drops and automate gameplay, creating an unfair playing field. They also complain that IGG (the developer) is not doing enough to combat cheating.
  • Poor Customer Support: Some users report unhelpful or automated responses from customer support when they encounter issues.
  • Lack of F2P Content: Many feel there is a lack of F2P rewards and content.

Frequently Requested Features

  • Revert to Old Turf Layout: The most common request is to revert the turf layout to the pre-December 2024 version.
  • More F2P Rewards: Users consistently ask for more opportunities to earn gems, resources, and other valuable items without spending money.
  • Better Anti-Cheat Measures: Players want IGG to take stronger action against bots and cheaters.
  • Improved Customer Support: They desire more responsive and helpful customer service.
  • Option to Upgrade Troops Tier to Tier: Instead of deleting and retraining.

Strengths and Positive Aspects

  • Engaging and Strategic Gameplay: Many users enjoy the strategic depth of the game, including base-building, troop formations, and hero management.
  • Social Interaction: The guild system is a major draw, allowing players to connect with others from around the world and participate in cooperative activities.
  • Variety of Activities: The game offers a wide range of activities, including monster hunting, resource gathering, guild wars, and special events.
  • Good Graphics: Some users praise the game's graphics and visual presentation.
  • No Ads: Some appreciate the fact that the game does not bombard them with ads.

Prioritized Action Recommendations

  • High Priority:

    • Address Negative Feedback on Recent Updates: Immediately investigate and address the widespread negative feedback on the December 2024 update, particularly the turf layout change. Consider offering players an option to revert to the old layout or implementing improvements based on user suggestions.
    • Combat Bots and Cheating: Implement more robust anti-cheat measures to detect and ban bot users. Communicate these efforts to the player base to restore trust and fairness.
    • Improve Customer Support: Provide more personalized and helpful responses to player inquiries. Address the issue of automated replies and ensure that support staff are equipped to resolve common problems.

  • Medium Priority:

    • Rebalance the "Pay-to-Win" Model: Explore ways to make the game more accessible and enjoyable for free-to-play players. This could involve increasing the availability of F2P rewards, rebalancing in-game purchases, or implementing a matchmaking system that separates P2W and F2P players.
    • Enhance F2P Content: Add more events, quests, and activities that are specifically designed for free-to-play players.
    • Increase Communication: Improve communication with the player base by providing regular updates on game development, addressing community concerns, and soliciting feedback on proposed changes.

  • Low Priority:

    • Consider adding a way to upgrade troops tier to tier instead of deleting and retraining.
    • Add more story line to the game.
    • Add a way to rotate decorations.

Opportunities for Startup Ideas

  • Guild Management Tools: Develop a third-party app or platform that provides advanced guild management tools for Lords Mobile, such as automated recruitment, activity tracking, and resource sharing.
  • Advanced Analytics and Strategy Guides: Create a website or app that offers in-depth analytics and strategy guides for Lords Mobile, helping players optimize their gameplay and make informed decisions.
  • Fair Matchmaking Service: Offer a service that provides fair matchmaking for Lords Mobile players, ensuring that free-to-play players are not consistently matched against high-spending players.

Trends and Observations

  • Language Preferences: Most reviews are in English, but there are also significant numbers of reviews in Spanish, Vietnamese, Russian, and Arabic. This suggests a diverse player base with varying language preferences.
  • Shift in Sentiment: The sentiment towards the game has shifted negatively in recent months due to the December 2024 update. Long-term players are particularly critical of the changes.
  • Long-Term Player Base: Many users have been playing the game for several years, indicating a loyal and dedicated player base. However, this loyalty is being tested by recent changes.

Conclusion

Lords Mobile: Kingdom Wars has the potential to remain a popular and engaging strategy game, but the developers must address the growing concerns about the "pay-to-win" model, the negative impact of recent updates, and the prevalence of bots and cheating. By listening to player feedback, implementing meaningful changes, and prioritizing fairness and accessibility, IGG can restore trust and ensure the long-term success of the game.

Original App Link

https://apps.apple.com/us/app/lords-mobile-kingdom-wars/id1071976327?uo=2