Customer Reviews (500)

CECizzo • 2024-12-10T09:08:09-07:00

I thought there would be more recipes offered than there are. I already own two cookbooks. So I am a bit disappointed in the app.

Melianf • 2024-03-11T09:11:31-07:00

I have two of the Oh She Glows cookbooks and absolutely love your recipes. So I’m sorry to say I’m disappointed with this app. I find it awkward to have the ingredients and directions on different tabs since I like to confirm the amounts as I proceed. Going back and forth on my phone requires way too much extra hand washing. I know it’s old fashioned but I like paper copies in front of me while I cook so I’m disappointed that I can’t print a recipe from the app.

Fluzey • 2024-01-10T03:52:18-07:00

This app is wonderful…download it now!

Summary of Key Insights

The "Oh She Glows" app receives overwhelmingly positive feedback, with users praising its beautiful design, user-friendliness, and delicious, healthy recipes. The app is a valuable resource for vegans and those interested in plant-based eating. However, some recurring issues and feature requests are present, including complaints about limited recipe quantity compared to the website/cookbooks, technical glitches (recipes not loading), the inability to print recipes, and a desire for more nutritional information and shopping list functionality. The overall sentiment is highly positive, but addressing the identified pain points could significantly improve user satisfaction and retention.

Key Strengths:

  • Beautiful design and user-friendly interface
  • Delicious and healthy recipes
  • Helpful features like the ability to add notes, strike out ingredients, and filter by dietary restrictions.

Key Weaknesses:

  • Limited number of recipes compared to the website and cookbooks.
  • Technical issues with recipes not loading or app crashing.
  • Lack of printing functionality.
  • Limited nutritional information (specifically calorie counts).

Overall Sentiment: Highly Positive

Quantitative Metrics:

  • Overall Rating: Approximately 4.6 stars (based on the score distribution).
  • Score Distribution:
    • 5-star: 80% (400/500)
    • 4-star: 5.4% (27/500)
    • 3-star: 5% (25/500)
    • 2-star: 2.4% (12/500)
    • 1-star: 7.2% (36/500)

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: The reviews span a considerable period, with some dating back several years, and others being more recent.
  • Analysis Methods: The analysis was performed using a combination of sentiment analysis (manual assessment), keyword extraction (identifying frequently used words and phrases), and thematic analysis (grouping reviews based on common topics and issues).

Key User Pain Points

  • Limited Recipe Quantity: Many users express disappointment with the number of recipes available in the app compared to the website, blog, or cookbooks. This leads to a perception that the app doesn't offer enough value for its price.
  • Technical Issues (Recipes Not Loading/App Crashing): A significant number of users report technical problems, such as recipes failing to load or the app crashing, rendering the app unusable.
  • Lack of Printing Functionality: Several users desire the ability to print recipes for easier use in the kitchen. The absence of this feature is a major inconvenience for those who prefer paper copies.
  • Ingredient/Instruction Layout: Some users find it awkward to have ingredients and instructions on separate tabs, requiring them to switch back and forth, especially when using the app on a phone.
  • Lack of Calorie Information: A few users request calorie information to be included with the recipes.
  • Infrequent Updates: Users note that the app isn't updated frequently, with new recipes not being added regularly.
  • iCloud Issues: One user reported issues with the app uploading data into iCloud and not being able to delete it.

Frequently Requested Features

  • Shopping List Functionality: Many users request a built-in shopping list feature that would allow them to easily create a grocery list based on the ingredients in selected recipes.
  • Printing Functionality: The ability to print recipes.
  • More Recipes: A larger selection of recipes, ideally mirroring the content available on the website.
  • Calorie Information: Inclusion of calorie counts and more comprehensive nutritional information for each recipe.
  • Recipe Ratings/Reviews: A system for users to rate and review recipes within the app.
  • Menu Planning Feature: A feature to plan meals for the week and generate a shopping list accordingly.
  • Adjustable Font Size: An option to increase the font size for better readability, especially for older users.

Strengths and Positive Aspects

  • Beautiful Design and User Interface: Users consistently praise the app's visually appealing design and intuitive interface, making it a pleasure to use.
  • High-Quality Recipes: The recipes are consistently described as delicious, healthy, and easy to follow, even for non-vegans.
  • Helpful Features: Users appreciate features like the ability to add notes to recipes, strike out ingredients as they are used, filter by dietary restrictions, and save favorite recipes.
  • Offline Access: The ability to access recipes offline is a convenient feature for users on the go.
  • Anti-Lock Feature: The anti-lock feature, which prevents the device from going to sleep while cooking, is highly valued.
  • Beautiful Photography: The high-resolution photography is consistently praised and makes the recipes more appealing.
  • Tips and Notes: The inclusion of tips and notes for each recipe is considered helpful and informative.
  • Regular Updates (Perception Varies): While some users complain about infrequent updates, others appreciate that new recipes are occasionally added.

Prioritized Action Recommendations

High Priority:

  • Fix Technical Issues: Immediately address the reported issues with recipes not loading and the app crashing. This is critical for usability and preventing negative reviews.
  • Increase Recipe Quantity: Add more recipes to the app to provide more value to users and align the app's content with the website and cookbooks.
  • Implement Printing Functionality: Add a print option to allow users to easily print recipes.

Medium Priority:

  • Develop Shopping List Feature: Implement a shopping list feature to streamline the grocery shopping process.
  • Include Calorie Information: Add calorie counts and potentially more detailed nutritional information to the recipes.
  • Improve Ingredient/Instruction Layout: Consider redesigning the recipe layout to display ingredients and instructions on the same screen or make it easier to switch between them.
  • Increase Update Frequency: Provide more frequent updates with new recipes and features to keep users engaged.
  • Address iCloud Issues: Investigate and resolve the reported iCloud issue.

Low Priority:

  • Add Recipe Ratings/Reviews: Implement a system for users to rate and review recipes.
  • Develop Menu Planning Feature: Consider adding a menu planning feature.
  • Implement Adjustable Font Size: Add an option to adjust the font size for better readability.
  • Consider Metric Support: Improve metric support within the recipes.

Opportunities for Startup Ideas

  • AI-Powered Recipe Personalization: A platform that uses AI to analyze user preferences and dietary restrictions to recommend personalized recipes from various sources, including "Oh She Glows" and other vegan/plant-based blogs and apps.
  • Smart Kitchen Integration: A device or app that integrates with smart kitchen appliances (e.g., Instant Pot, smart ovens) and provides step-by-step instructions, adjusting cooking times and temperatures automatically based on the recipe.
  • Community-Based Recipe Sharing: A platform where users can share their own vegan/plant-based recipes, rate and review recipes from others, and connect with like-minded individuals.
  • Subscription Box for Vegan Ingredients: A subscription box service that delivers pre-portioned ingredients for "Oh She Glows" recipes, along with other vegan staples and snacks.
  • Vegan Meal Planning Service: A service that provides personalized vegan meal plans based on user preferences, dietary restrictions, and nutritional goals, with integrated shopping list functionality.

Trends and Observations

  • Strong Brand Loyalty: Users who are familiar with the "Oh She Glows" brand (through the blog and cookbooks) are more likely to be satisfied with the app.
  • Visual Appeal is Important: The beautiful design and high-quality photography are significant factors in user satisfaction.
  • Desire for Convenience: Users value features that make cooking and meal planning easier, such as shopping lists and offline access.
  • Mixed Feedback on Update Frequency: While many users praise the addition of new recipes, others feel that the app is not updated frequently enough. This suggests an opportunity to improve communication about updates and manage user expectations.

Conclusion

The "Oh She Glows" app is a well-received product with a strong foundation. By addressing the identified pain points, particularly the technical issues and limited recipe quantity, and implementing the requested features, the app can significantly improve user satisfaction and solidify its position as a leading resource for vegan and plant-based recipes. A focus on convenience, personalization, and community engagement can further enhance the user experience and drive long-term growth.

Overall Recommendation: Address the high-priority technical issues and increase the recipe quantity as soon as possible. Then focus on developing the shopping list feature and improving the recipe layout to enhance usability.

Original App Link

https://apps.apple.com/us/app/oh-she-glows/id1079607960?uo=2