Customer Reviews (500)

khgd dennis ddi nd do gd do • 2025-03-21T22:39:26-07:00

OnX is a 10/10 app. The tools get better every year highly recommended!

Tyler hammar • 2025-03-21T18:23:59-07:00

From morels too horns from arrowheads to scenery this is the app to use

Kkkkfydud • 2025-03-21T12:40:02-07:00

Big nuty

Summary of Key Insights

onX Hunt: GPS Hunting Maps is generally well-regarded, with a significant portion of users finding it a valuable tool for hunting, scouting, and land management. The app's strengths lie in its ability to display property lines, provide offline maps, and offer helpful GPS navigation. However, several pain points emerge consistently across reviews, including concerns about subscription costs, map accuracy and update frequency, app performance issues, and missing features. Customer service receives high praise, indicating a responsive team. The overall sentiment is positive, but the identified weaknesses need addressing to improve user satisfaction and retention. The app maintains a strong overall rating, with a skew towards 5-star reviews.

Key Strengths:

  • Accurate property lines (in many areas)
  • Offline map availability
  • GPS navigation and tracking
  • Helpful customer service

Key Weaknesses:

  • Subscription cost and pricing model (feature access tied to higher tiers, perceived value vs. free alternatives)
  • Inaccurate or outdated map data (property lines, ownership, imagery)
  • App performance issues (crashing, freezing, slow loading)
  • Missing features (landscape mode on iPad, inability to share photos, better weather integration, lack of directional cone)
  • Aggressive advertising/upselling within the paid app.

Overall Sentiment: Predominantly positive.

Quantitative Metrics:

  • Overall Rating: High (skewed towards 5-star reviews)
  • Score Distribution:
    • 5 Stars: 59.4% (297 reviews)
    • 4 Stars: 8.2% (41 reviews)
    • 3 Stars: 6.6% (33 reviews)
    • 2 Stars: 6.8% (34 reviews)
    • 1 Star: 19% (95 reviews)

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Not explicitly stated, but based on the review dates, the reviews span from at least 2023 into late 2024 (November/December).
  • Analysis Methods: A qualitative review of the provided text was performed focusing on identifying common themes, sentiments, feature requests, and pain points expressed by users. Keyword extraction was implicitly performed to categorize and quantify the frequency of specific issues and requests. No automated sentiment analysis was used; assessments are based on manual interpretation of the review text.

Key User Pain Points

  • Subscription Costs & Pricing Model: Many users complain about the high cost of subscriptions, especially for accessing features that they believe should be included in the base package. The tiered subscription model, where key features are locked behind more expensive plans, is a frequent source of frustration. Some users also report being charged after canceling free trials or having difficulty canceling subscriptions. The move of formerly free features (like basic tools) behind a paywall has angered many users.
    • Impact: Reduced user satisfaction, negative reviews, potential churn (users switching to competing apps).
  • Map Accuracy and Update Frequency: A significant number of users report inaccurate or outdated map data, including incorrect property lines, outdated ownership information, and old satellite imagery. This erodes trust in the app and can lead to potential legal or safety issues (trespassing).
    • Impact: Decreased user trust, potential legal issues for users, negative reviews.
  • App Performance Issues: Some users experience app crashes, freezes, slow loading times, and other performance problems. These issues hinder usability and can be particularly problematic in the field where reliable access is crucial.
    • Impact: Frustration, reduced usability, negative reviews, potential safety concerns in the field.
  • Missing Features: Users consistently request several features that are currently absent, including landscape mode on iPads, the ability to share photos attached to waypoints, better weather integration (first light/last light, wind predictions), and a directional cone for navigation.
    • Impact: Reduced functionality, unmet user needs, users seeking alternative apps.
  • Aggressive Advertising/Upselling: Even paid subscribers complain about frequent and intrusive advertisements pushing them to upgrade to higher-tier subscriptions. This degrades the user experience and makes the app feel less premium.
    • Impact: Annoyance, reduced user satisfaction, negative perception of the brand.
  • Navigation Issues: Some users have reported issues with the app's navigation, including the compass not working correctly or the current location being inaccurate. This can be especially dangerous for hunters in unfamiliar terrain.

Frequently Requested Features

  • Landscape Mode on iPad: This is by far the most frequently requested feature. Users want to be able to use the app in landscape orientation on their iPads for better viewing and usability, especially when using a keyboard or stand.
  • Ability to Share Photos Attached to Waypoints: Users want to be able to easily share photos they've taken and attached to waypoints with others, particularly those who don't use onX Hunt.
  • Improved Weather Integration: Users request more comprehensive weather data within the app, including first light/last light times, wind predictions, and deer activity forecasts.
  • Directional Cone: Add a directional cone to indicate the direction of travel, instead of just a dot.
  • LiDAR Maps: Users want LiDAR maps for more detailed terrain information.
  • More Icon Colors: More options for waypoint icons.
  • Share Locations with Friends: Ability to share real-time locations with other members of a hunting party.
  • MGRS Coordinate Option: Military Grid Reference System coordinate option.

Strengths and Positive Aspects

  • Accurate Property Lines: Many users praise the app for its accuracy in displaying property lines, which helps them avoid trespassing and hunt legally.
  • Offline Map Availability: The ability to download maps for offline use is highly valued, especially in areas with limited or no cell service.
  • GPS Navigation and Tracking: Users appreciate the app's GPS navigation and tracking capabilities, which help them stay oriented and find their way back to their starting point.
  • Helpful Customer Service: Customer service receives consistently positive feedback, with users praising the responsiveness, knowledge, and helpfulness of the support team.
  • Easy to Use: Many users find the app to be user-friendly and easy to navigate, despite its many features.
  • Valuable Tool for Scouting and Planning: Users find the app extremely helpful for scouting new hunting locations, planning routes, and marking points of interest.
  • Constant Upgrading: Many users appreciate the constant upgrading and improvements to the app.
  • Saves Time and Gasoline: Users find the app saves them time and gasoline when scouting.
  • Ability to check property ownership: Users like the ability to check property ownership information.

Prioritized Action Recommendations

High Priority:

  • Improve Map Accuracy and Update Frequency: Implement a more robust system for verifying and updating map data, including property lines, ownership information, and satellite imagery. Prioritize areas where inaccuracies are most frequently reported. Consider partnerships with local government agencies or data providers to ensure data is current. (Impact: Addresses a core functionality issue, increases user trust, reduces legal risks.)
  • Address App Performance Issues: Invest in optimizing the app's performance to reduce crashes, freezes, and slow loading times. Conduct thorough testing on various devices and network conditions. (Impact: Improves usability, reduces frustration, enhances user experience in the field.)
  • Re-evaluate Subscription Model: Consider offering a more affordable base subscription that includes essential features like waypoint creation and basic map layers. Clearly communicate the features included in each subscription tier to avoid confusion and frustration. Reduce the frequency and intrusiveness of in-app advertising for paid subscribers. (Impact: Increases user satisfaction, reduces churn, improves perceived value.)
  • Implement Landscape Mode on iPad: This is a highly requested feature that would significantly improve the user experience for iPad users. Prioritize its development and release. (Impact: Addresses a major usability issue, increases user satisfaction, attracts and retains iPad users.)

Medium Priority:

  • Add Ability to Share Photos Attached to Waypoints: Allow users to easily share photos they've taken and attached to waypoints with others, even those who don't use onX Hunt. (Impact: Enhances collaboration, improves information sharing, increases user engagement.)
  • Improve Weather Integration: Integrate more comprehensive weather data into the app, including first light/last light times, wind predictions, and deer activity forecasts. (Impact: Provides valuable information for hunt planning, enhances safety, increases user engagement.)
  • Add Directional Cone: Implement a directional cone to indicate the direction of travel, instead of just a dot. (Impact: Improves navigation accuracy and ease of use.)
  • Improve Customer Support Accessibility: While customer service is generally well-regarded, ensure that users can easily find contact information and receive timely assistance. Address reported billing issues and cancellation requests promptly. (Impact: Maintains positive brand image, reduces frustration, increases user loyalty.)

Low Priority:

  • LiDAR Maps: Explore the feasibility of incorporating LiDAR data for more detailed terrain information.
  • More Icon Colors: Add more options for waypoint icons.
  • Share Locations with Friends: Implement the ability to share real-time locations with other members of a hunting party.
  • MGRS Coordinate Option: Add a Military Grid Reference System coordinate option.

Opportunities for Startup Ideas

  • Hyperlocal Map Verification Service: A service that crowdsources verification of property lines and ownership information, offering a more up-to-date and accurate alternative to existing map data.
  • Hunting-Specific Weather Forecasting App: A dedicated weather app tailored to the needs of hunters, providing detailed wind predictions, first light/last light times, and game activity forecasts for specific locations.
  • Affordable Hunting App with Basic Features: A hunting app that offers essential features like waypoint creation, offline maps, and basic map layers at a significantly lower price point than onX Hunt.
  • Hunting Social Network with Map Integration: A social network for hunters that integrates mapping functionality, allowing users to share waypoints, photos, and hunting stories with their friends and community.

Trends and Observations

  • Shift in Sentiment with Feature Removal: A clear trend emerges where users who previously enjoyed the free version of the app have become dissatisfied due to the removal of basic features and the push towards paid subscriptions.
  • Customer Service as a Differentiator: Positive feedback about customer service is a recurring theme, suggesting that it's a key differentiator for onX Hunt.
  • Importance of Accuracy for Professional Use: Users in professions like real estate and firefighting rely heavily on the app's accuracy, highlighting the need for reliable data.
  • Desire for Integration: Users would like to see tighter integration between the different onX apps (Hunt, Offroad, Backcountry).

Conclusion

onX Hunt: GPS Hunting Maps is a valuable tool for many users, but it faces several challenges that need to be addressed to maintain its competitive edge. By focusing on improving map accuracy, addressing performance issues, re-evaluating the subscription model, and implementing frequently requested features, onX Hunt can significantly improve user satisfaction and reduce churn. The positive feedback about customer service should be leveraged as a key strength. Ultimately, a balanced approach that prioritizes both core functionality and user-requested enhancements will be crucial for onX Hunt's continued success.

Overall Recommendation: Prioritize improvements to map accuracy and address performance issues as top priorities. Re-evaluate the subscription model to provide more value at the base level and reduce aggressive advertising. Implement landscape mode on iPad.

Original App Link

https://apps.apple.com/us/app/onx-hunt-gps-hunting-maps/id672902340?uo=2