Customer Reviews (100)

Adam Knepper • 2025-03-25T00:22:27.367Z

very helpful in resolving my issue. onx support gave me numerous problem solving solutions by way of verbal and detailed pictures to help me understand and solve my issue.

Adam Mullins • 2025-03-24T21:33:10.380Z

the app is useful and works. it's over priced for what is free through most government offices. once you download the app your email box is super spammed with offers. beware..

Ryan Flannery • 2025-03-24T19:54:38.815Z

please update names and pictures in my area they are very outdated which is making it difficult to get somewhat accurate info. love this app extremely helpful on planning hunting trips and areas.

Summary of Key Insights

The onX Hunt app is generally well-received, with a strong emphasis on its helpfulness for hunting, scouting, and land navigation. Users praise its detailed maps, property line information, and offline capabilities. However, there are recurring complaints about the cost of subscriptions, the accuracy of data, and the functionality of the free version. Customer support is frequently mentioned positively. There's a sentiment that the value proposition of the free version has diminished, leading to frustration for some users. The overall sentiment is positive, driven by the high number of 5-star reviews, but the negative reviews highlight significant areas for improvement.

  • Overall Rating: High (driven by a large number of 5-star reviews)
  • Key Strengths: Detailed maps, property line information, offline functionality, helpful customer support.
  • Key Weaknesses: Cost of subscriptions, data accuracy, limited functionality of the free version, occasional app crashes, login issues.
  • Score Distribution:
    • 5-star: 74%
    • 4-star: 3%
    • 3-star: 2%
    • 2-star: 4%
    • 1-star: 17%

Data & Methodology Overview

  • Data Sample Size: 100 reviews
  • Time Frame: Not explicitly stated, but assumed to be recent based on the content of the reviews.
  • Analysis Methods: Sentiment analysis (identification of positive, negative, and neutral comments), keyword extraction (identification of frequently mentioned terms and topics), and thematic analysis (grouping reviews based on common themes).

Key User Pain Points

  • Subscription Costs: Many users find the subscription fees too high, especially given the perceived limited functionality of the free version. Some feel it's "greedy" and prefer a one-time purchase model.
  • Data Accuracy: Several users report inaccuracies in property lines and landowner information, undermining the app's core value proposition. Outdated information is a recurring concern.
  • Limited Free Version: Users complain that the free version has become "completely useless" and that features previously available for free are now behind a paywall. This leads to frustration and negative reviews.
  • App Instability: Some users experience app crashes and closing issues, impacting usability.
  • Login Issues: Some users report difficulties logging in, even after paying for a premium service.
  • Cancellation Difficulties: One user reported difficulty canceling their subscription.
  • Spam: One user mentioned being spammed with offers after downloading the app.
  • Lack of Canadian Elite Map Overlays: Canadian users find the Elite subscription to be a waste due to a lack of working map overlays.

Frequently Requested Features

  • Landscape Mode: Request for landscape mode for larger screen viewing.
  • Prairie Dog Overlay: A user requested the return of a prairie dog overlay.
  • More Accurate and Up-to-Date Data: This is implied by the complaints about data accuracy.
  • Improved Functionality in Free Version: Users want a more useful free version to justify downloading the app.
  • Better Canadian Elite Map Overlays: Canadian users need more features.

Strengths and Positive Aspects

  • Detailed Maps and Property Information: Users consistently praise the app's detailed maps, property lines, and landowner information, which are considered invaluable for hunting, scouting, and land navigation.
  • Offline Functionality: The ability to save maps for offline use is highly valued, especially in areas with limited or no cellular service.
  • Helpful Customer Support: Many users report positive experiences with onX's customer support, citing their responsiveness and helpfulness in resolving issues.
  • User-Friendly Interface: Several users describe the app as user-friendly and easy to navigate.
  • GPS Navigation and Tracking: Users appreciate the GPS navigation and tracking features for logging hunts and monitoring progress.
  • Value for Work: Some users find the app indispensable for their work, particularly those working on properties they are unfamiliar with.

Prioritized Action Recommendations

  • High Priority:
    • Improve Data Accuracy: Invest in more frequent and reliable data updates to ensure property lines and landowner information are accurate. Implement a system for users to report and correct inaccuracies.
    • Re-evaluate Free Version Functionality: Provide more useful features in the free version to attract new users and demonstrate the app's value. Consider offering a limited set of features or a limited area of coverage.
    • Address App Instability: Investigate and fix the app crashing and closing issues reported by users. Prioritize stability and performance improvements.
  • Medium Priority:
    • Simplify Subscription Cancellation: Make the subscription cancellation process easier and more transparent.
    • Reduce Spam: Limit the frequency and intrusiveness of promotional emails.
    • Improve Login Process: Address the login issues reported by users. Implement a more reliable password reset system.
    • Add Landscape Mode: Implement landscape mode for tablet users.
  • Low Priority:
    • Consider One-Time Purchase Option: While subscriptions are a common model, explore the feasibility of offering a one-time purchase option for users who prefer it.
    • Reintroduce Prairie Dog Overlay: If feasible and relevant, consider reintroducing the prairie dog overlay.

Opportunities for Startup Ideas

  • Hyperlocal Data Verification Service: A service that allows users to verify and update property data in specific areas, incentivizing them with rewards or discounts. This could crowd-source data accuracy improvements.
  • AI-Powered Land Boundary Detection: An AI model that uses satellite imagery and other data sources to automatically detect and update land boundaries, improving data accuracy and reducing manual effort.
  • Gamified Scouting Platform: A platform that gamifies the scouting process, allowing users to earn points and badges for exploring new areas, identifying game trails, and sharing their findings.
  • Customizable Map Layers Marketplace: A marketplace where users can create and share custom map layers with specific information, such as vegetation types, soil conditions, or historical hunting data.

Trends and Observations

  • Strong Positive Sentiment: The majority of users are satisfied with the app, as evidenced by the high percentage of 5-star reviews.
  • Price Sensitivity: Users are highly sensitive to the cost of subscriptions, especially when they perceive limited value in the free version.
  • Data Accuracy is Critical: Data accuracy is a key driver of user satisfaction and loyalty. Inaccurate data can quickly erode trust and lead to negative reviews.
  • Customer Support Matters: Positive customer support experiences can significantly improve user perception of the app, even when issues arise.
  • Regional Discrepancies: The issues with Canadian Elite Map Overlays point to the need for better localization and regional support.

Conclusion

onX Hunt is a valuable tool for hunters and outdoors enthusiasts, but addressing the identified pain points is crucial for maintaining user satisfaction and attracting new customers. Improving data accuracy, re-evaluating the free version, and addressing app instability should be top priorities. By focusing on these areas, onX can strengthen its position as a leading hunting map app. Overall, it's recommended that onX prioritize data accuracy and free-tier value improvements to retain and grow its user base.

Original App Link

https://play.google.com/store/apps/details?id=onxmaps.hunt