Customer Reviews (100)

Maisara Jaafar • 2025-03-25T05:56:16.405Z

nice

Shabiha Sadiqah • 2025-03-25T05:55:11.845Z

good

fazri ibrahim • 2025-03-25T05:54:31.270Z

nice movie

Summary of Key Insights

  • NetShort is generally well-received, with a high percentage of 5-star reviews. Users appreciate the interesting short dramas and the app's entertainment value.
  • The main weakness is the perceived high cost of coins/subscriptions and the frequency of ads. Users feel that unlocking episodes requires too much payment or ad viewing.
  • Sentiment is predominantly positive, but the cost and ad frequency are significant detractors.
  • Overall Rating: High (based on the score distribution).
  • Score Distribution: 1-star (1%), 2-star (4%), 3-star (2%), 4-star (9%), 5-star (84%)

Data & Methodology Overview

  • Data Sample Size: 100 reviews
  • Time Frame: Not specified, but assumed to be recent based on the version number.
  • Analysis Methods: Sentiment analysis (manual interpretation), keyword extraction (manual identification of recurring themes).

Key User Pain Points

  • High Cost/Coin Usage: Many users complain about the high cost of coins required to unlock episodes, making the app feel expensive despite being advertised as "free."
  • Excessive Ads: Frequent ads disrupt the viewing experience and are a major source of frustration.
  • Short Episode Lengths: Some users find the episodes too short and would prefer longer content.
  • Limited Free Content: Users desire more opportunities to earn free coins or access more free content.

Frequently Requested Features

  • Longer Episodes: Several users explicitly requested longer episodes.
  • More Free Coins/Content: Users want more ways to earn coins without paying or watching excessive ads.
  • Option to Watch Entire Series with Data: One user suggested allowing users to watch a whole series using their own data instead of relying on subscriptions and coin usage.
  • Less Expensive Episodes: Reduce the coin cost per episode.

Strengths and Positive Aspects

  • Interesting Stories/Dramas: The primary strength is the captivating and engaging nature of the short dramas. Users find the stories interesting and entertaining.
  • Good Subtitles: At least one user mentioned good subtitles, indicating a positive aspect of the viewing experience.
  • Entertaining and Addictive: Many users describe the app as entertaining and a good way to pass the time.
  • Variety of Content: Users appreciate the variety of short movies available.

Prioritized Action Recommendations

High Priority:

  • Reduce Coin Costs/Increase Coin Rewards: Critically address the perceived high cost of content. Experiment with lower coin prices per episode, increased daily free coin rewards, or more generous introductory offers.
  • Optimize Ad Frequency: Re-evaluate the ad frequency and placement. Consider less intrusive ad formats or offering an ad-free subscription option at a reasonable price.
  • Introduce Longer Episodes (Optional): Explore the possibility of creating longer episode versions or combining existing episodes into longer segments. This might require A/B testing to gauge user preference.

Medium Priority:

  • Improve Coin Earning Opportunities: Provide more ways for users to earn coins through in-app activities (e.g., daily check-ins, completing surveys, inviting friends).
  • Address "Free" Misconception: Clarify the app's pricing model in the description and onboarding process to avoid misleading users into thinking all content is free.
  • Subtitle Quality Assurance: Ensure consistent and accurate subtitles across all content.

Low Priority:

  • Consider User Data Option: Explore the feasibility of allowing users to watch entire series using their own data, as suggested by one user. This might require changes to the app's subscription model.

Opportunities for Startup Ideas

  • Micro-Subscription Model: Offer a very low-cost subscription that provides ad-free viewing for a limited time (e.g., a day or a week).
  • Interactive Storytelling: Incorporate interactive elements into the short dramas, allowing users to make choices that influence the plot.
  • Personalized Recommendations: Enhance the recommendation engine to suggest content based on user viewing history and preferences.
  • Community Features: Add features that allow users to discuss and share their favorite short dramas.

Trends and Observations

  • Language Preferences: Some reviews are in languages other than English (e.g., Malay, Indonesian), suggesting a diverse user base. Consider localizing the app and content for different regions.
  • Focus on Specific Genres: The description mentions popular genres like romance, fantasy, and martial arts. Monitor which genres are most popular among users and invest in creating more content in those areas.
  • Monetary Concerns Dominant: The primary negative feedback revolves around the cost of using the app, indicating a price sensitivity among users.

Conclusion

NetShort has a strong foundation with engaging content and a positive user experience. However, the perceived high cost and frequent ads are significant pain points that need to be addressed. By implementing the prioritized action recommendations, NetShort can further improve user satisfaction and retention. Specifically, focusing on lowering costs and optimizing ad frequency will have the most significant positive impact.

Original App Link

https://play.google.com/store/apps/details?id=com.netshort.abroad