Customer Reviews (500)

White king comedy • 2025-03-25T07:43:30-07:00

I love what you created

Createwithavery • 2025-03-25T06:49:35-07:00

I use it to make vids all the time!

ScratchMVH • 2025-03-25T02:26:49-07:00

It is a good editor, but I can’t figure out how to export the video. Also I don’t want to pay so I hope that I can still export without paying money.

Summary of Key Insights

InShot - Video Editor is generally well-received, boasting a high overall rating and a significant number of positive reviews. Users appreciate its ease of use, versatility, and comprehensive feature set, especially for beginners and casual content creators. The app is often compared favorably to CapCut, particularly after CapCut's temporary unavailability in some regions. However, some users report issues with exporting videos, occasional glitches, and limitations with the free version, along with some feature requests. There is a clear sentiment that InShot is a powerful tool, but there's room for improvement in stability and feature parity with competitors in certain areas.

Key Strengths:

  • Ease of Use: Many users, especially beginners, find the app intuitive and easy to learn.
  • Versatility: It caters to both photo and video editing needs.
  • Feature-Rich: Even the free version offers a substantial set of tools.
  • Value for Money: The Pro subscription is considered affordable and worthwhile.

Key Weaknesses:

  • Export Issues: A recurring complaint is the failure to convert or export videos, particularly longer or heavily edited projects.
  • Glitches and Bugs: Some users experience glitches, crashes, and loss of progress.
  • Free Version Limitations: While generous, the free version still has limitations and frequent prompts to upgrade.
  • Customer Support: Several reviews mention poor customer support.

Overall Sentiment: Positive Quantitative Metrics:

  • Overall Rating: High (based on score distribution)
  • Score Distribution: 1 Star (4.8%), 2 Star (3.2%), 3 Star (5.2%), 4 Star (8.2%), 5 Star (78.6%)
  • Dominant Positive Reviews: 5-star reviews constitute the majority.

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Not explicitly stated, but the reviews appear to be relatively recent, given mentions of CapCut's ban.
  • Analysis Methods:
    • Sentiment Analysis: Manually assessed the sentiment of each review (positive, negative, neutral).
    • Keyword Extraction: Identified frequently used keywords and phrases related to features, issues, and user experiences.
    • Thematic Analysis: Grouped reviews based on recurring themes and topics.

Key User Pain Points

  • Export Failures (High Priority): The most prevalent issue is the inability to export videos, especially longer or heavily edited ones. This significantly impacts user satisfaction and productivity. Error messages like "Failed to Convert" are common.
  • Glitches and Bugs (High Priority): App crashes, glitches during editing (e.g., laggy timeline, audio issues), and loss of progress are frequently reported. These issues disrupt the editing workflow and lead to frustration.
  • Draft Saving Issues (Medium Priority): Many users reported drafts not saving properly, resulting in loss of work. This is particularly frustrating when significant time has been invested in editing.
  • Inadequate Customer Support (Medium Priority): Several users expressed dissatisfaction with the lack of responsiveness or helpfulness from customer support.
  • "Couldn't Load Files" Error (Medium Priority): This error occurs when the app can't locate the original video files, even though they are present on the device. This issue causes lost work and frustration.
  • Ads and Pro Version Prompts (Low Priority): While not a critical issue, the frequency of ads and prompts to upgrade to the Pro version can be disruptive for free users.
  • Audio Issues (Low Priority): Issues with extracting audio and the limited selection of music in the free version are mentioned.

Frequently Requested Features

  • More Music Options (High Priority): Users want a wider variety of music, including the ability to import their own music from services like Spotify or Apple Music.
  • Noise Cancellation (Medium Priority): A noise cancellation feature for audio would be highly valuable.
  • More Transitions and Effects (Medium Priority): Users desire more diverse and creative transitions and effects.
  • Templates (Medium Priority): The ability to use or create video templates for different niches would be beneficial.
  • Desktop Version (Medium Priority): Many users would like a desktop version of InShot for more comfortable editing.
  • Improved Text-to-Speech (Low Priority): Better AI Text-to-Speech functionality, including the ability to add words in between without deleting the entire text.
  • More Layers (Low Priority): Increase the number of layers for Picture-in-Picture (PiP) or sequences.
  • Better Tracking (Low Priority): Improved object tracking that isn't affected by foreground objects.

Strengths and Positive Aspects

  • Ease of Use: The most frequently cited strength is the app's intuitive interface, making it accessible to beginners and casual users.
  • Feature Set: The app offers a comprehensive set of editing tools, including trimming, merging, filters, effects, text, stickers, and more.
  • Versatility: InShot supports both photo and video editing, making it a one-stop solution for many users.
  • Affordable Pro Version: Users who subscribe to the Pro version find it to be a good value for money, unlocking additional features and removing watermarks and ads.
  • Regular Updates: Users appreciate the frequent updates and new features added to the app.
  • AI Features: The AI tools, such as auto captions and background removal, are valued for their convenience and time-saving capabilities.
  • Comparison to CapCut: Many users specifically mention InShot as a good alternative to CapCut, especially after CapCut's temporary ban.

Prioritized Action Recommendations

High Priority:

  • Address Export Failures: Investigate and resolve the export failure issue. This is the most critical problem affecting user satisfaction.
    • Action: Implement robust error handling and logging to identify the root causes of export failures. Offer troubleshooting steps to users experiencing this issue.
  • Fix Glitches and Bugs: Prioritize bug fixes to improve app stability and reliability.
    • Action: Conduct thorough testing on different devices and operating systems. Implement a bug reporting system for users to easily report issues.
  • Improve Draft Saving: Ensure that drafts are reliably saved and can be accessed later.
    • Action: Implement a more robust draft saving mechanism with automatic backups. Provide clear error messages when draft saving fails.

Medium Priority:

  • Enhance Customer Support: Improve customer support responsiveness and effectiveness.
    • Action: Provide multiple channels for customer support (e.g., email, in-app chat, FAQ). Train support staff to address common issues and provide helpful solutions.
  • Address "Couldn't Load Files" Error: Investigate and resolve the issue of the app not being able to locate original files.
    • Action: Implement a more robust file management system. Provide clear instructions to users on how to ensure their files are accessible to the app.
  • Expand Music Options: Add more music options and allow users to import their own music.
    • Action: Partner with music providers or create a royalty-free music library. Implement a feature to import music from local files or cloud storage.
  • Implement Noise Cancellation: Add noise cancellation feature.
    • Action: Integrate noise cancellation tool using existing audio libraries.
  • Offer More Transitions and Effects: Expand the library of transitions and effects.
    • Action: Explore new and creative transition and effect options. Consider user submissions or partnerships with designers.
  • Introduce Templates: Add video templates for different niches.
    • Action: Develop a variety of templates for different video types. Allow users to create and share their own templates.
  • Consider a Desktop Version: Explore the feasibility of creating a desktop version of InShot.
    • Action: Conduct market research to assess demand and technical feasibility.

Low Priority:

  • Reduce Ads and Pro Version Prompts: Balance monetization with user experience by reducing the frequency of ads and prompts.
    • Action: Implement less intrusive ad formats or offer a one-time payment option to remove ads.
  • Improve Text-to-Speech: Enhance the AI text-to-speech feature.
    • Action: Improve the quality and naturalness of the AI voices. Fix the issue of text deletion when adding words.
  • Increase Layers: Increase the number of layers for PiP or sequences.
    • Action: Evaluate the technical feasibility of increasing the number of layers without impacting performance.
  • Improve Tracking: Enhance the object tracking functionality.
    • Action: Implement advanced tracking algorithms that are less affected by foreground objects.

Opportunities for Startup Ideas

  • AI-Powered Music Curation: A service that uses AI to suggest royalty-free music that matches the style and mood of a video, addressing the lack of good music options.
  • Cloud-Based Video Editing Collaboration Platform: A platform that allows multiple users to collaborate on video editing projects in real-time, addressing the limitations of mobile editing for team projects.
  • AI-Driven Video Template Marketplace: A marketplace where users can buy and sell AI-powered video templates that can be customized with their own content.
  • Mobile Video Editing Education Platform: An online platform that provides courses and tutorials on mobile video editing, targeting beginners and casual users.

Trends and Observations

  • Comparison to CapCut: The reviews frequently compare InShot to CapCut, indicating that CapCut is a primary competitor. Any change in CapCut's availability or features directly impacts InShot's user base.
  • Language Preferences: The reviews are primarily in English, but there are also a significant number of reviews in Spanish and other languages, indicating a global user base.
  • Beginner-Friendly Appeal: The app is particularly popular among beginners and casual content creators who appreciate its ease of use.
  • Mobile-First Editing: Users value the convenience of editing videos on their mobile devices.
  • Impact of AI: Users are increasingly interested in AI-powered features that can automate tasks and save time.

Conclusion

InShot - Video Editor is a well-regarded mobile video editing app with a strong user base. Its ease of use, versatility, and feature set make it a popular choice for beginners and casual content creators. However, the app suffers from stability issues, particularly with exporting videos and saving drafts. Addressing these issues and enhancing customer support should be the top priorities. Additionally, expanding music options, adding templates, and exploring a desktop version could further enhance the app's appeal. Overall, InShot is a valuable tool for mobile video editing, but continued improvements are needed to maintain its competitive edge.

Original App Link

https://apps.apple.com/us/app/inshot-video-editor/id997362197?uo=2