Customer Reviews (500)

Lukeclear • 2025-03-22T00:22:48-07:00

If you make a photo while you have the pro version. Then go back to the useless free version. Do you have rights to download what you made will you paid the outrageous ransom. No. It way overpriced and tightly controlled. Was a good app in the 20-teens. But has been garbage 2019. To top it off you have to be one of the cool kids if your stuff is going to get views.. yep it’s basically a popularity. Anyway just like Amazon is so big they don’t care about the individual, pacsafart is the same way.

Super buena en esta aplicación • 2025-03-21T23:51:16-07:00

Está Cool pero no me gusta que tengamos que paga y que no dejen tomar captura de pantalla

FigueroaJoe • 2025-03-21T22:33:19-07:00

Been struggling to get subscription resolved. They continue to try to take money I never subscribed to.

Summary of Key Insights

Picsart is a widely used photo and video editing app with a generally positive sentiment, but user reviews reveal significant concerns regarding pricing, the increasing number of features locked behind paywalls, and usability issues introduced by recent updates. While users appreciate the app's ease of use, wide range of features, and creative potential, the aggressive monetization strategy and reports of bugs and glitches are negatively impacting the user experience. There is a notable trend of long-time users expressing disappointment in the app's evolution from a largely free platform to one heavily reliant on subscriptions. AI features are a double-edged sword, with some users finding them innovative while others see them as detracting from genuine artistry.

Key Strengths:

  • Ease of use and intuitive interface.
  • Wide range of editing tools and features.
  • Creative potential and versatility for various projects.
  • AI-powered features (though opinions are divided).

Key Weaknesses:

  • Aggressive monetization and paywalls.
  • Bugs, glitches, and app crashes.
  • Quality degradation of saved images.
  • Privacy concerns and unwanted public posting of edits.
  • Negative impact of AI features on the artistic community (according to some users).

Overall Sentiment: Mixed, with a significant undercurrent of frustration regarding pricing and usability.

Quantitative Metrics:

  • Overall Rating: Based on the score distribution, we can calculate a weighted average rating of approximately 4.17 stars.
  • Score Distribution:
    • 5-star: 57.6% (288 reviews)
    • 4-star: 10.2% (51 reviews)
    • 3-star: 7% (35 reviews)
    • 2-star: 5% (25 reviews)
    • 1-star: 20.2% (101 reviews)

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: The reviews appear to be recent, spanning from the present back a few months. No specific date range is given, but the version number suggests recent activity.
  • Analysis Methods:
    • Sentiment Analysis: Manual assessment of the overall tone (positive, negative, neutral) of each review.
    • Keyword Extraction: Identification of frequently used words and phrases to identify recurring themes and pain points.
    • Topic Modeling: Grouping reviews based on the issues or features they discuss.
    • Frequency Analysis: Counting the number of times specific issues or features are mentioned.

Key User Pain Points

  • Excessive Paywalls: The most frequent complaint is the increasing number of features locked behind "Plus" or "Pro" subscriptions. Users feel that previously free features are now only available with payment, making the app less useful for non-paying users.
    • Impact: Frustration, reduced functionality for free users, perception of greed.
  • Subscription Issues & Pricing: Users report unexpected charges, difficulty canceling subscriptions, and high subscription costs. Some feel misled by "free trial" offers that require immediate payment.
    • Impact: Financial burden, distrust of the app, negative perception of the business practices.
  • Bugs and Glitches: Many users report technical issues such as app crashes, freezing, inability to save edits, and problems with specific tools (e.g., the remove tool adding eyes, moving layers bug).
    • Impact: Frustration, lost work, reduced productivity, negative perception of app stability.
  • Image Quality Degradation: Some users complain that the quality of saved images is significantly lower than the quality within the app.
    • Impact: Dissatisfaction with final results, reduced usability for professional purposes.
  • Unwanted Public Posting: Users are concerned about the app automatically posting their edits or cutouts publicly without their consent.
    • Impact: Privacy concerns, feeling of lack of control over content.
  • AI Feature Concerns: Some users dislike the emphasis on AI-generated content, feeling that it diminishes the value of original artistry and makes the app feel soulless.
    • Impact: Alienation of artistic community, perception of decline in app quality.
  • Removal of Features: Some users are upset about the removal of features they relied on, such as specific PNG saving options or the AI-powered remove tool.
    • Impact: Frustration, reduced productivity, and having to seek out other apps to replace missing functionality.
  • Can't Screenshot: The inability to screenshot is a major annoyance for users unwilling to pay, preventing them from saving their workarounds.
    • Impact: Frustration, and the impression of excessive greed.

Frequently Requested Features

  • More Free Features: Users consistently request more features to be available in the free version.
  • Lower Subscription Prices: Many users find the subscription costs too high, especially given the availability of cheaper or free alternatives. Lowering the price or offering more flexible subscription options (e.g., weekly or monthly) would be welcomed.
  • Improved Bug Fixes: Users want the developers to prioritize fixing bugs and glitches to improve app stability and reliability.
  • Option to Save Individual Edits: Some users want the ability to purchase single edits instead of committing to a subscription.
  • Bring Back Removed Features: Users want the return of features that have been removed in recent updates, such as the ability to adjust PNG resolution.
  • More Fonts and Graphics: Users desire a wider variety of fonts and graphic options.
  • Repost Feature: Some users miss the ability to repost other creators' edits.
  • Better Video Editing Options: Users want the video editing options to be on par with the photo editing options.
  • More Control over AI Features: Users want more control over AI-generated content, including the ability to opt out entirely.
  • Ability to Download Images Without Paying: Some users would like the ability to download their images, even with a watermark, without paying.
  • Add Music Library: Users would like a larger library of music to use with video editing.

Strengths and Positive Aspects

  • Ease of Use: Many users praise the app's intuitive interface and ease of use, making it accessible to both beginners and experienced editors.
  • Wide Range of Features: The app offers a comprehensive suite of editing tools, stickers, fonts, and effects, allowing users to create a wide variety of designs.
  • Creative Potential: Users appreciate the app's ability to unleash their creativity and bring their ideas to life.
  • AI Features (for some): Some users find the AI-powered features innovative and helpful for enhancing their images.
  • Versatility: The app is used for a variety of purposes, including photo editing, video editing, graphic design, and creating social media content.
  • Frequent Updates: The app is regularly updated with new features and improvements (although some updates introduce unwanted changes).

Prioritized Action Recommendations

High Priority:

  1. Address Subscription Issues:
    • Investigate and resolve reports of unexpected charges and difficulty canceling subscriptions.
    • Provide clearer pricing information and more transparent billing practices.
    • Consider offering more flexible subscription options (e.g., weekly or monthly).
  2. Fix Bugs and Glitches:
    • Prioritize fixing bugs and glitches that cause app crashes, freezing, and data loss.
    • Improve the stability and reliability of the app.
  3. Re-evaluate Monetization Strategy:
    • Consider making more features available in the free version.
    • Explore alternative monetization models that are less intrusive and more user-friendly.
    • Consider adding a one-time payment option for some features.
  4. Improve Image Quality:
    • Investigate and resolve reports of image quality degradation during saving.
    • Ensure that saved images retain the same quality as within the app.
  5. Privacy Controls:
    • Provide users with more control over their privacy settings.
    • Ensure that edits are not automatically posted publicly without user consent.

Medium Priority:

  1. Address AI Feature Concerns:
    • Provide users with the option to disable or minimize AI-generated content.
    • Focus on improving the quality and relevance of AI-powered features.
  2. Re-implement Removed Features:
    • Evaluate the possibility of re-implementing features that have been removed in recent updates, such as the ability to adjust PNG resolution.
  3. Improve Customer Support:
    • Respond promptly and effectively to user inquiries and complaints.
    • Provide helpful resources and documentation to assist users with troubleshooting.

Low Priority:

  1. Add More Fonts and Graphics: Expand the library of fonts and graphics to provide users with more creative options.
  2. Consider user requests: Evaluate the possibility of adding requested features such as the repost feature, better video editing options, and a larger music library.

Opportunities for Startup Ideas

  • Ethical AI Art Platform: A platform that prioritizes original artistry over AI-generated content, with a focus on community, collaboration, and fair compensation for artists.
  • Subscription Management Tool: An app that helps users track and manage their subscriptions, providing alerts for upcoming renewals and simplifying the cancellation process.
  • Photo Editing App with Transparent Pricing: A photo editing app that offers a clear and transparent pricing model, with no hidden fees or unexpected charges.
  • Bug Bounty Program: A program that rewards users for reporting bugs and glitches in the Picsart app.
  • Picsart Alternative: A photo editing app that offers a similar feature set to Picsart but with a more user-friendly monetization strategy and a greater emphasis on user privacy.

Trends and Observations

  • Shift in Sentiment: There is a clear trend of long-time users expressing disappointment in the app's evolution from a largely free platform to one heavily reliant on subscriptions.
  • AI Feature Divide: Opinions on AI features are divided, with some users finding them innovative and helpful while others see them as detracting from genuine artistry.
  • Monetization Backlash: The aggressive monetization strategy is generating significant negative feedback and driving users to seek out alternative apps.
  • Customer Service Complaints: There are some reports of poor customer service.
  • Multilingual Reviews: The app has users from around the world as reviews are written in English, Spanish, Russian, and Arabic.
  • Appeals to the Developer Directly: Many reviews are written directly to the developers of the app.

Conclusion

Picsart remains a popular photo and video editing app, but its aggressive monetization strategy, usability issues, and privacy concerns are negatively impacting the user experience. To retain its user base and attract new users, Picsart needs to address these issues by re-evaluating its pricing model, prioritizing bug fixes, improving transparency, and providing users with more control over their privacy. A shift towards a more user-centric approach would help restore trust and ensure the app's long-term success.

Overall Recommendation: Picsart needs to address the issues raised in user reviews to maintain its competitive edge and prevent users from switching to alternative apps. A focus on user satisfaction, transparency, and ethical monetization practices is essential for the app's future success.

Original App Link

https://apps.apple.com/us/app/picsart-ai-photo-video-editor/id587366035?uo=2