Customer Reviews (500)

TimTheSwan • 2025-03-20T10:04:56-07:00

Simple and intuitive design, good framework for thinking about finances at both a monthly and long-term level, LOVE the widgets! The simple, articulate nature of Copilots system is amazing as I and my new wife work to get on the same page with spending and saving. Instead of conflicts and confusion, conversations about finances feel like a joy. Copilot allows us to have extremely high fidelity predictions of our monthly spending, allowing us to plan at a higher level. The only thing missing is long-term savings goals, with progress bars showing how you’re doing and rules for allocating saved income into them. It would ideally be account agnostic, so I can easily invest money saved towards a goal however I like.

Jelsert • 2025-03-19T04:20:04-07:00

The user interface Copilot has assembled is quite pleasing, at first. It organizes different aspect of budgeting and money management in ways that offer some help to users. It markets it self lately (March 2025) as the “Notion of Money Management” which implies that it offers a number of AI powered tools to assist users in managing their money. It does not. 1) Budgets (or “Categories”) Copilot claims that at first it will categorize your transactions as “Other” and then over time it will use “AI” to more accurately categorize and proactively label these transactions. This is as unimpressive as it gets, unless you’re dazzled by the software suggesting CVS and all pharmacy transactions be labeled “Medical”. Because of the fact that it initially labels almost every transaction as “Other” this budget category is artificially inflated, accounting for most of your spending until you dial it down manually. This is where I expected the “AI tools” to step in, automatically suggesting new category target amounts to being my budget inline with goals. It does not. 2) Rules For transactions you manually identify and label, Copilot offers you a screen to apply this label as a rule to all other transactions in this category. This is disappointing because the name of the transaction is cut off (on the phone screen) and you are not able to scroll left and right to ensure the transaction it suggests relabeling indeed fits. No matter, however, because if you see a transaction in the group which DOES NOT fit, Copilot does not offer you the ability to deselect or remove those transactions from the recategorization. It’s all or nothing. When I first signed up, I corresponded with support to confirm I was not somehow missing the “AI features”. So don’t fret if you also cannot find them. The best thing that this app has to offer is a widget that will allow you to see account balances from your various accounts. You can make individual widgets for each account you want to monitor closely from your home screen.

jrswimm • 2025-03-18T18:46:55-07:00

This app changed my life, seriously. As someone who couldn’t ever understand why I was always so strapped for money, Copilot gave me the visibility I needed to help me understand why that was happening, and set me up on a clear path to saving. I’m finally hitting my savings goals because of this app, and I couldn’t be happier.

Summary of Key Insights

Copilot: Track & Budget Money is a well-regarded personal finance app with a strong focus on user experience and automated categorization. It receives generally positive reviews, particularly regarding its intuitive design and ability to connect to a wide range of financial institutions. However, significant issues persist around performance (especially on the Mac app), connection reliability, and missing key features like savings goals, income categorization, and robust reporting. The paid subscription model is also a point of contention for some users, especially those who discover it only after onboarding. While many users praise the app's ability to provide a clear financial overview, recurring complaints about unaddressed bugs and slow feature development suggest a need for greater focus on stability and core functionality before expanding to new platforms or features.

Key Strengths: Beautiful UI/UX, strong account aggregation, automated categorization, helpful customer support (in some cases). Key Weaknesses: Performance issues (Mac app especially), connection reliability problems, lack of key features (savings goals, robust reporting, income categorization), subscription cost surprise, inconsistent customer support responsiveness. Overall Sentiment: Positive, but with significant frustration stemming from performance and missing features. Quantitative Metrics:

  • Overall Rating: App Store description mentions 4.8 stars, but based on the provided score distribution, a direct average calculation might be slightly different.
  • Score Distribution: 5-star (50.2%), 4-star (9%), 3-star (10.8%), 2-star (8.6%), 1-star (21.4%).

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Reviews span from prior to March 2025, with many from late 2024 and early 2025, indicating current and recent user experiences.
  • Analysis Methods: Manual review of individual reviews to identify recurring themes, sentiment, feature requests, and pain points. Quantitative analysis of star rating distribution. Keyword extraction to identify common terms and phrases.

Key User Pain Points

  • Performance Issues (Mac App): Numerous users report significant lag, slowness, and crashes with the Mac app, rendering it almost unusable. This is a critical issue affecting a significant portion of users, and needs to be resolved quickly.
  • Connection Reliability: Frequent connection issues with various financial institutions (including major banks like Chase and American Express) are a major source of frustration. Users often have to re-verify accounts daily, leading to duplicated transactions and inaccurate data. Plaid is often blamed as the underlying cause.
  • Missing Key Features:
    • Savings Goals/Goal Tracking: A highly requested feature, repeatedly mentioned across many reviews, is the ability to set and track progress towards savings goals.
    • Income Categorization: Users need the ability to categorize income streams for a more complete financial picture.
    • Robust Reporting: Lack of customizable reports and the ability to filter data by custom date ranges is a significant limitation.
  • Subscription Cost Surprise: Some users express frustration at not being clearly informed about the subscription-based nature of the app until after they have onboarded and connected their accounts.
  • Customer Support Inconsistencies: While some users praise the responsiveness and helpfulness of customer support, others report slow response times, unhelpful advice, and unresolved issues.
  • Inaccurate Transaction Categorization: The AI-powered transaction categorization, while generally appreciated, often miscategorizes transactions, requiring manual correction. Rules are not always applied correctly or consistently.
  • Lack of Cross-Platform Support: The absence of a web app, Android app, and robust iPad app is a limitation for many users.

Frequently Requested Features

  • Savings Goals/Goal Tracking
  • Income Categorization
  • Robust Reporting (customizable reports, custom date ranges)
  • Web App
  • Android App
  • Improved iPad App (feature parity with Mac app)
  • Family/Joint Account Support
  • Bill Payment Reminders
  • Better Amazon Integration
  • More Flexible Rules Editor (ability to edit existing rules, multiple criteria)
  • Ability to Edit Transaction Names in Bulk
  • Recurring Income Tracking
  • Cash Flow Prediction
  • Ability to Add Cash Transactions

Strengths and Positive Aspects

  • Beautiful UI/UX: The app is consistently praised for its clean, intuitive, and visually appealing design.
  • Strong Account Aggregation: Users appreciate the ability to connect to a wide range of financial institutions and view all their accounts in one place.
  • Automated Categorization: The AI-powered transaction categorization, while imperfect, is generally seen as a helpful time-saving feature.
  • Helpful Customer Support: Many users have positive experiences with customer support, citing their responsiveness and willingness to help.
  • Customization Options: Users like the ability to customize categories, set budgets, and personalize the app's appearance.
  • Subscription Tracking: The app effectively tracks recurring subscriptions, helping users identify and cancel unwanted expenses.
  • Cash Flow Visualization: The cash flow visualization feature provides a clear overview of income, spending, and net income.

Prioritized Action Recommendations

High Priority:

  • Address Mac App Performance Issues: This is a critical issue affecting a significant portion of users and requires immediate attention. Profile performance, identify bottlenecks, and optimize code for speed and stability.
  • Improve Connection Reliability: Investigate and address the root causes of frequent connection issues with financial institutions. Work with Plaid or explore alternative data aggregation providers to improve reliability. Implement more robust error handling and retry mechanisms.
  • Implement Savings Goals/Goal Tracking: This is a highly requested feature and should be prioritized for development.
  • Improve Income Categorization: Allow users to categorize income streams for a more complete financial picture.
  • Provide Clearer Subscription Information: Ensure that users are clearly informed about the subscription-based nature of the app before they begin the onboarding process.

Medium Priority:

  • Develop Robust Reporting: Add customizable reports and the ability to filter data by custom date ranges.
  • Develop a Web App: Provide access to the app from any device with a web browser.
  • Enhance the iPad App: Bring the iPad app up to feature parity with the Mac app.
  • Improve the Rules Editor: Allow users to edit existing rules and create rules with multiple criteria.
  • Address Recurring Categorization Errors: Improve the AI categorization algorithm to reduce the need for manual correction.
  • Improve Amazon Integration: Address the issues with Amazon integration, ensuring that it reliably pulls in all transactions.

Low Priority:

  • Develop an Android App
  • Implement Family/Joint Account Support
  • Add Bill Payment Reminders
  • Allow Users to Edit Transaction Names in Bulk
  • Add the Ability to Add Cash Transactions
  • Implement Cash Flow Prediction
  • Add a Credit Score Monitoring Feature

Opportunities for Startup Ideas

  • AI-Powered Financial Coaching: Build on Copilot's existing AI capabilities to provide personalized financial coaching and recommendations based on user data.
  • Subscription Management Platform: Create a dedicated platform for managing and optimizing subscriptions, with features for identifying potential savings and negotiating better deals.
  • Financial Literacy Education: Develop educational resources and tools to help users improve their financial literacy and make informed decisions.
  • Budgeting App for Couples/Families: Create a budgeting app specifically designed for couples and families, with features for shared accounts, collaborative budgeting, and goal tracking.
  • Receipt Management Integration: Integrate receipt scanning and management directly into the app, allowing users to easily attach receipts to transactions.

Trends and Observations

  • Ex-Mint Users: A significant portion of users are former Mint users who are looking for a replacement. This represents a large and potentially valuable target audience.
  • Apple Ecosystem Focus: The app's strong focus on the Apple ecosystem is both a strength and a weakness. While it provides a great experience for Apple users, it limits its reach to a wider audience.
  • Performance Concerns Increasing: There's a noticeable trend of users reporting performance issues, particularly with the Mac app, suggesting a potential degradation in performance over time.
  • AI Expectations: Users expect the AI-powered features to be more intelligent and accurate. There's a need to improve the AI's ability to learn from user corrections and provide more personalized recommendations.
  • Feature Requests Remain Unaddressed: Many feature requests have been outstanding for years, suggesting a need for more transparency and communication regarding the product roadmap.

Conclusion

Copilot: Track & Budget Money is a promising personal finance app with a strong foundation in user experience and automated categorization. However, to achieve its full potential, the development team needs to prioritize addressing performance issues, improving connection reliability, and implementing key missing features. By focusing on stability, core functionality, and user feedback, Copilot can solidify its position as a leading personal finance app and attract a wider audience. The key recommendation is to focus on the existing product, fix bugs, and address long-standing feature requests before expanding to new platforms or features.

Overall Recommendation: Address the high priority issues immediately, then focus on implementing the medium priority features. Clearly communicate the product roadmap to users.

Original App Link

https://apps.apple.com/us/app/copilot-track-budget-money/id1447330651?uo=2