Customer Reviews (500)

kenkhay • 2025-03-22T00:59:52-07:00

Pls pls pls pls stop making capcut pro some I have been using capcut since 2023 and now I have to export the edits I make because I'm a YouTuber 😭

akvenx • 2025-03-22T00:22:59-07:00

Una herramienta magnifica

ari.m.tos • 2025-03-22T00:13:50-07:00

Unless you’re willing to pay, I kid you not, $90/year for 80% of the features in this app, you’re better off with InShot, which only charges $15/year, or Splice. Not only are you only allowed basic edits with CapCut’s free version, but you’ve got ad after ad and a watermark to use ANY template. They’ve taken some of the free features and put them under Pro. CapCut is one of the greediest companies I’ve had the displeasure of encountering and the cash grab has officially pushed me to look for other apps. So done with these pigs.

Summary of Key Insights

CapCut is a generally well-regarded video editing app praised for its ease of use and feature set. However, recent changes, particularly the introduction of "Pro" features and the restriction of previously free functionalities behind paywalls, have significantly impacted user sentiment. While many users still appreciate the app's capabilities, there's a growing chorus of complaints about its perceived greed and the increasing cost of accessing essential editing tools. There are also concerns about bugs, connectivity issues, and inappropriate content within the app. Overall, the app has a positive rating based on the provided data but negative sentiment is increasing.

  • Strengths: Ease of use, wide range of features (especially templates), suitability for beginners, and perceived child safety (though this is contested).
  • Weaknesses: Aggressive monetization strategy (Pro features), bugs (export failures, connectivity issues), reports of inappropriate content, lagging/freezing, and poor customer support.
  • Overall Sentiment: Mixed, with a trend towards negative sentiment due to the increasing number of Pro features. The score distribution shows a high percentage of 5-star reviews (58.8%), but also a significant number of 1-star reviews (17.8%), indicating strong dissatisfaction among a segment of users.
  • Quantitative Metrics:
    • Overall Rating: Skewed positive based on review data.
    • 5-Star Reviews: 58.8%
    • 4-Star Reviews: 9%
    • 3-Star Reviews: 8.4%
    • 2-Star Reviews: 6%
    • 1-Star Reviews: 17.8%

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Not explicitly stated, but based on the review content, the reviews appear to be from 2023-2025, with a focus on recent experiences reflecting the introduction of Pro features.
  • Analysis Methods: The analysis was performed through a qualitative review of the user reviews, identifying recurring themes, sentiments, and feature requests. Keyword extraction was implicitly used to determine the frequency of specific issues.

Key User Pain Points

  • "Pro" Feature Restrictions: The most significant pain point is the aggressive push towards "Pro" features, with many previously free features now requiring payment. This is seen as greedy and unfair.
  • Bugs and Glitches: Users report issues with exporting videos, connectivity problems (being told there is no internet connection when there is), lagging, and freezing, which disrupts the editing process.
  • Poor Customer Support: Some users who paid for Pro report issues with functionality and have difficulty getting support or refunds.
  • Inappropriate Content: A few users mention encountering inappropriate content in the search bar or within templates, raising concerns about child safety and content moderation.
  • Watermark Issues: Some users report unexpected watermarks even after purchasing the Pro version, or after previously not having them.
  • Template Loading Issues: Some users are having trouble with templates not loading or being unusable.

Frequently Requested Features

  • Reverting Pro Changes: The most common request is to revert the changes that made previously free features part of the Pro subscription.
  • More Free Features: Users want more free effects, transitions, and editing tools.
  • Improved Stability and Performance: Users request fixes for bugs, lagging, and freezing.
  • Better Customer Support: Users desire a more responsive and helpful customer support system.
  • Enhanced Audio Sync: A specific request was made for an audio sync feature.
  • More Sounds: Users want more sounds to be added to the app.

Strengths and Positive Aspects

  • Ease of Use: Many users praise CapCut for being easy to learn and use, especially for beginners.
  • Variety of Features: The app offers a wide range of editing tools, effects, and templates.
  • Templates: The template feature is particularly popular, allowing users to quickly create professional-looking videos.
  • Suitable for TikTok/Social Media: Users find CapCut ideal for creating content for TikTok and other social media platforms.
  • Intuitive Interface: Many users find the interface intuitive and user-friendly.

Prioritized Action Recommendations

High Priority:

  • Re-evaluate Monetization Strategy: The aggressive push towards Pro features is alienating users. Consider offering a more balanced approach with a wider range of free features or a less expensive subscription tier.
  • Fix Bugs and Improve Stability: Address the reported issues with exporting, connectivity, lagging, and freezing. This is crucial for user satisfaction.
  • Improve Customer Support: Provide a more responsive and helpful customer support system to address user issues and refund requests.

Medium Priority:

  • Enhance Content Moderation: Implement stricter content moderation policies to address concerns about inappropriate content.
  • Address Watermark Issues: Ensure that Pro subscribers do not encounter unexpected watermarks.
  • Consider tiered Pro options: Offer different levels of Pro subscriptions, with varying features and price points, to cater to a wider range of users.

Low Priority:

  • Add Requested Features: Implement user-requested features such as enhanced audio sync and a wider selection of sounds.

Opportunities for Startup Ideas

  • AI-Powered Editing Assistant: An AI-powered assistant that suggests edits, effects, and transitions based on the video content.
  • Community-Driven Template Marketplace: A marketplace where users can create and share their own templates, with a revenue-sharing model.
  • Subscription Bundling: Partner with other creative apps or services to offer bundled subscriptions at a discounted price.
  • Vertical Video Education Platform: An educational platform focused on teaching users how to create engaging vertical video content.

Trends and Observations

  • Increasing Negative Sentiment: The sentiment is shifting towards negative due to the increasing number of Pro features.
  • Language Preferences: The reviews are primarily in English, but there are also a significant number of reviews in Spanish and other languages, indicating a global user base.
  • "Pro" Complaints Dominate Recent Reviews: The majority of negative reviews focus on the increasing cost and limitations of the Pro version, suggesting this is a recent and significant issue.
  • Nostalgia for "Old CapCut": Many users express nostalgia for the "old CapCut" when more features were free and the app was less restrictive.

Conclusion

CapCut is a powerful and popular video editing app, but its aggressive monetization strategy is undermining its reputation and alienating users. Addressing the key pain points related to Pro features, bugs, and customer support is crucial for retaining users and maintaining a positive brand image. Re-evaluating the monetization strategy and focusing on stability and user satisfaction are essential for CapCut's long-term success. Overall, the app needs to address the growing concerns about its "money hungry" practices and focus on providing a more balanced and user-friendly experience.

Original App Link

https://apps.apple.com/us/app/capcut-video-editor/id1500855883?uo=2