Customer Reviews (100)

Ultra850 • 2025-07-24T09:08:11-07:00

The longer I use this app the more I am impressed with how intuitive and simple yet comprehensive it is. Try the custom widgets out, it is seriously so convenient. I also customized the dashboard to highlight my fiber and saturated fat daily intake. Finding and logging food is wicked fast, I recommend using the barcode scanner but the search and describe functions are both awesome.

HotSizzlingFaijita • 2025-07-24T04:36:06-07:00

Over Eating has always been my issue! Hence why I exercise so much! But as I have gotten into my late 40s, my body can’t exercise the way it use too, hence gaining weight! This app has been the first app to really help me track. The AI component is amazing!! It easily can tell what you are eating and figure out the calories! I do hope with time I can do it better on my own so I can be more accurate. However since this area is a difficult area for me as I’m starting out, having the AI help is so beneficial. The app also lets the ladies track their periods which I find incredibly helpful to see how my hormones play a distinct part in my cravings!!! Highly recommend!!!

The WZAd • 2025-07-21T14:41:03-07:00

Man I’m trying, dying to get off MyFitnessPal because I don’t like a couple of their UI decisions, but MAN is everything else SO MUCH WORSE. I don’t need to be hand held. I can calculate my own TDEE. I don’t need a whole app to come along on my journey. Just let me enter in calories and macros, and QUICKLY. QUICKLYYYYYY. I don’t care about your AI feature. The moment that came up I deleted the app. Don’t waste my time. Other bad ones: Lose It! And Cronometer. It’s astounding that this space is so bad.

Summary of Key Insights

MacroFactor is a highly regarded macro tracking app praised for its adaptive AI, personalized coaching, and user-friendly interface. Users appreciate its ability to adjust to their individual metabolisms and provide sustainable dietary guidance. However, some users find the app complex to learn initially, and there are concerns about the accuracy of the food database, the functionality of the barcode scanner, and the lack of certain integrations and customization options. The sentiment is overwhelmingly positive, but the negative reviews highlight areas needing improvement.

Overall Rating: Based on the score distribution, the approximate average rating is 4.01/5.

Score Distribution:

  • 5-star: 51%
  • 4-star: 11%
  • 3-star: 8%
  • 2-star: 12%
  • 1-star: 18%

Key Strengths:

  • Adaptive AI and personalized coaching.
  • User-friendly interface (once learned).
  • Comprehensive tracking features (macros, micronutrients).
  • Adherence-neutral approach (no shaming for deviations).

Key Weaknesses:

  • Initial learning curve.
  • Inaccurate food database entries.
  • Barcode scanner issues.
  • Lack of integration with Apple Health/Garmin.
  • Limited customization options (e.g., meal times, net carbs).
  • Subscription model with no free tier or family sharing.

Data & Methodology Overview

Data Sample Size: 100 reviews Time Frame: Not explicitly stated, but assumed to be recent based on the content of the reviews. Analysis Methods: Sentiment analysis (manual review to gauge overall sentiment), keyword extraction (identifying frequently mentioned issues and features), and thematic analysis (grouping related comments to identify recurring patterns).

Key User Pain Points

  • Barcode Scanner Issues: Several users reported the barcode scanner not working (black screen), making food logging difficult.
  • Inaccurate Food Database: Many users found inaccuracies in the food database, requiring them to verify and correct entries.
  • Initial Learning Curve: Some users found the app confusing and difficult to use at first.
  • Lack of Integration: Users frequently requested integration with Apple Health, Garmin, and other fitness trackers to automatically sync data (weight, activity levels).
  • Limited Customization: Users wanted more customization options, such as the ability to remove meal times, track net carbs, and adjust for activity levels.
  • Subscription Model: Some users disliked the subscription-only model with no free tier and the lack of family sharing.
  • AI Inaccuracies: Some users reported that the AI photo recognition feature wasn't always accurate, especially with complex meals.
  • Calorie Adjustment Issues: Several users reported issues with the algorithm aggressively cutting calories, especially during periods or after weight fluctuations.

Frequently Requested Features

  • Apple Health/Garmin Integration: Syncing weight, activity, and calorie data.
  • Net Carb Tracking: Option to display and track net carbs instead of total carbs.
  • Customization Options: More flexibility in customizing the interface and features (e.g., removing meal times, adjusting for activity levels).
  • Improved Recipe Tracking: Easier and more accurate recipe creation and tracking.
  • Water Logging: Feature to track water intake.
  • Apple Watch Complication: A widget or complication for Apple Watch for quick access and tracking.
  • Family Subscription Sharing: The ability to share the subscription with family members.

Strengths and Positive Aspects

  • Adaptive AI and Personalization: The AI-powered coaching and personalized macro plans are highly valued. Users appreciate the app's ability to adapt to their individual metabolisms and adjust targets accordingly.
  • User-Friendly Interface (Once Learned): Many users found the interface intuitive and easy to use after overcoming the initial learning curve. The speed of logging and the clear presentation of data were also appreciated.
  • Comprehensive Tracking Features: The app offers detailed tracking of macros, micronutrients, and other health insights, providing a holistic view of nutrition.
  • Adherence-Neutral Approach: Users appreciated the app's non-judgmental approach, which doesn't shame them for deviating from their targets.
  • Barcode Scanner: When functional, the barcode scanner is considered a valuable time-saving feature.
  • Customer Support: Some users praised the responsive and helpful customer support.
  • Focus on Education: The app promotes a better understanding of nutrition and empowers users to make informed choices.

Prioritized Action Recommendations

High Priority:

  • Fix Barcode Scanner Issues: Address the widespread reports of the barcode scanner not working. This is a critical feature for efficient food logging.
  • Improve Food Database Accuracy: Implement measures to improve the accuracy of the food database, such as verifying community contributions and providing better tools for users to report inaccuracies.
  • Address Calorie Adjustment Algorithm Issues: Investigate and refine the algorithm to prevent overly aggressive calorie cuts, especially during periods or after temporary weight fluctuations.

Medium Priority:

  • Implement Apple Health/Garmin Integration: Integrate with Apple Health and Garmin to automatically sync weight, activity, and calorie data. This will improve user convenience and data accuracy.
  • Enhance Onboarding Experience: Improve the onboarding process to make the app easier to learn and use for new users. Consider adding tutorials, tooltips, and a more intuitive interface.
  • Add Net Carb Tracking: Provide an option to track net carbs for users following low-carb diets.
  • Improve Recipe Tracking: Streamline the recipe creation and tracking process, making it easier to input and manage complex recipes.

Low Priority:

  • Add Customization Options: Provide more flexibility in customizing the interface, such as removing meal times and adjusting for activity levels.
  • Implement Water Logging: Add a feature to track water intake.
  • Consider Family Subscription Sharing: Explore the possibility of offering a family subscription plan.
  • Apple Watch Complication: Develop an Apple Watch complication for quick access to key metrics.

Opportunities for Startup Ideas

  • AI-Powered Recipe Analysis: Develop an AI-powered feature that can analyze recipes from websites or cookbooks and automatically calculate the nutritional information.
  • Personalized Meal Planning: Offer personalized meal planning services based on user preferences, dietary restrictions, and macro targets.
  • Integration with Restaurant Menus: Integrate with restaurant menus to provide accurate nutritional information for common dishes.
  • Smart Scale Integration: Develop a smart scale that automatically syncs weight data with MacroFactor and provides personalized feedback.

Trends and Observations

  • Strong Positive Sentiment: Despite some pain points, the overall sentiment towards MacroFactor is very positive. Users appreciate the app's unique features and effectiveness.
  • Comparison to MyFitnessPal: Many users compare MacroFactor to MyFitnessPal, often citing MacroFactor's superior AI and personalization but also noting some areas where MyFitnessPal excels (e.g., interface, features).
  • Influence of Jeff Nippard: The app's association with Jeff Nippard appears to be a significant driver of adoption.
  • Focus on Science-Based Approach: Users value the app's evidence-based approach and the emphasis on data-driven decision-making.
  • Desire for Seamless Integration: Users increasingly expect seamless integration with other health and fitness apps and devices.

Conclusion

MacroFactor is a powerful and effective macro tracking app with a strong user base. While the app has some areas for improvement, its strengths in AI-powered personalization, comprehensive tracking, and adherence-neutral approach make it a compelling choice for users seeking sustainable dietary guidance. By addressing the key pain points identified in this analysis, MacroFactor can further enhance its user experience and solidify its position as a leading macro tracking app. A focus on improving the food database accuracy, fixing the barcode scanner, and integrating with other platforms should be prioritized.

Original App Link

https://apps.apple.com/us/app/macrofactor-macro-tracker/id1553503471