Customer Reviews (129)

mgeorge78 • 2022-04-16T13:10:50-07:00

I love using this app!

Moni 😈💯💉🤞 • 2021-07-11T13:28:53-07:00

Love Trying New Things , I Love This App !

25Frosty • 2021-03-27T20:26:36-07:00

This app is a joke. Paid for something, that has no more than the free app.

Summary of Key Insights

The "Secret Menu for Starbucks Pro!" app is generally well-received, with a high percentage of 5-star ratings. Users appreciate the app for its ability to introduce them to new and exciting drink options at Starbucks. However, several recurring issues and feature requests emerge from the reviews. Key weaknesses include concerns about the value proposition of the "Pro" version compared to the free version, the limited variety of drinks (especially hot drinks and non-Frappuccino options), and the presence of excessive ads (even in the paid version, according to some users). Users also frequently request the ability to save their own drink recipes, improved drink submission processes, and more frequent updates with new drink options.

Quantitative Metrics:

  • Overall Rating: High (based on score distribution)
  • 5-Star Ratings: 75.19% (97/129)
  • 4-Star Ratings: 10.85% (14/129)
  • 3-Star Ratings: 5.43% (7/129)
  • 2-Star Ratings: 3.10% (4/129)
  • 1-Star Ratings: 5.43% (7/129)

Data & Methodology Overview

  • Data Sample Size: 129 reviews
  • Time Frame: Not explicitly stated, but based on the content, the reviews appear to span a considerable period.
  • Analysis Methods:
    • Sentiment Analysis: Implicitly performed based on star ratings and review text.
    • Keyword Extraction: Used to identify recurring themes, pain points, and feature requests.
    • Frequency Analysis: Counted the number of times specific issues or requests were mentioned.

Key User Pain Points

  • Value of Pro Version: Several users complain that the "Pro" version offers no significant advantages over the free version, particularly regarding the number of drinks or the absence of ads. This creates a perception of being ripped off.
  • Limited Drink Variety: A common complaint is the lack of variety in drink options. Users desire more hot drinks, non-Frappuccino recipes, and tea-based options. Some also note that many recipes are seasonal.
  • Ads in Paid Version: A critical issue for some users is the presence of ads even after purchasing the "Pro" version, negating a key expected benefit.
  • Outdated Content: Some users express dissatisfaction with the lack of updated drinks and recipes. They want the app to reflect the latest secret menu trends.
  • Drink Submission Issues: Users who submit drink recipes report that their submissions are often ignored or never appear in the app.
  • Inaccurate/Missing Recipes: Some users found that the recipes listed in the app were not accurate, or the drinks they were looking for were not listed at all.
  • Annoying Pop-Ups: Users report that opening the app is sometimes slowed down by pop-up messages, which can be frustrating when trying to quickly show a recipe to a barista.

Frequently Requested Features

  • Save Custom Recipes: The ability to save and manage user-created drink recipes is a highly requested feature.
  • Improved Drink Submission: A more transparent and responsive drink submission process is desired, including feedback on submissions.
  • More Drink Options: Users consistently ask for a wider variety of drinks, including more hot drinks, tea options, and non-Frappuccino choices.
  • Drink Ratings/Comments: The ability to rate and comment on drinks, similar to a social platform, is suggested.
  • "What's New" Indicator: A feature to highlight new drink additions would be helpful.
  • Official Starbucks Menu Integration: Some users suggested including the official Starbucks menu for comparison.
  • Offline Functionality: The app already has offline functionality, but emphasizing and maintaining this feature is important.
  • Barista Code/QR Code: The ability to generate a code or QR code for baristas to easily access the recipe.

Strengths and Positive Aspects

  • Introduction to New Drinks: The app effectively introduces users to a wide range of secret menu drinks they might not otherwise discover.
  • Ease of Use: Many users praise the app's simplicity and ease of navigation.
  • Helpful for Ordering: The app provides clear instructions on how to order the secret menu drinks, which is helpful for both customers and baristas.
  • Fun and Engaging: Users find the app fun and engaging, turning their Starbucks visits into more exciting experiences.
  • Offline Access: The ability to access the app and recipes without an internet connection is a significant advantage.
  • Contests: Some users enjoyed the contests and some even claimed to have won.

Prioritized Action Recommendations

High Priority:

  • Address "Pro" Version Value: Immediately investigate and rectify the claims that the "Pro" version offers no additional value or still contains ads. Offer refunds to affected users and clearly differentiate the Pro version with exclusive content or features.
  • Increase Drink Variety: Prioritize adding more hot drinks, tea-based options, and non-Frappuccino recipes to address the lack of variety.
  • Fix Drink Submission Process: Improve the drink submission process by providing feedback to users on their submissions and ensuring that valid recipes are added to the app in a timely manner.

Medium Priority:

  • Implement Save Custom Recipes Feature: Develop and implement the ability for users to save their own custom drink recipes within the app.
  • Add "What's New" Indicator: Implement a visual indicator to highlight newly added drinks.
  • Address Annoying Pop-Ups: Reduce the frequency and intrusiveness of pop-up messages, especially in the paid version.

Low Priority:

  • Consider Drink Ratings/Comments: Explore the feasibility of adding a rating and commenting system for drinks.
  • Official Starbucks Menu Integration: Evaluate the potential benefits of integrating the official Starbucks menu.
  • Barista Code/QR Code: Consider generating a code or QR code for baristas to easily access the recipe.

Opportunities for Startup Ideas

  • Personalized Drink Recommendation Engine: Develop an algorithm that recommends secret menu drinks based on user preferences and past orders.
  • Barista Collaboration Platform: Create a platform where baristas can share their own secret menu creations and interact with app users.
  • Secret Menu Drink Subscription Box: Curate and deliver a monthly box of ingredients and instructions for creating unique secret menu drinks at home.
  • AR App Overlay: Create an augmented reality app that shows the ingredients needed to make a drink, overlaid on the actual Starbucks menu.

Trends and Observations

  • Focus on Frappuccinos: The app is heavily skewed towards Frappuccino recipes, which may alienate users who prefer other types of drinks.
  • Seasonal Drink Popularity: Some drinks are only available during specific seasons, suggesting an opportunity to highlight seasonal recipes and provide alternatives when ingredients are unavailable.
  • Desire for Customization: Users are actively seeking ways to personalize their Starbucks experience, indicating a demand for features that allow for customization and creativity.

Conclusion

The "Secret Menu for Starbucks Pro!" app has a strong foundation with a large and enthusiastic user base. However, addressing the concerns regarding the value of the "Pro" version, expanding drink variety, and improving the drink submission process are crucial for retaining users and attracting new customers. By focusing on these key areas and incorporating user-requested features, the app can solidify its position as the go-to resource for Starbucks secret menu enthusiasts. I recommend focusing on addressing the "Pro" version complaints immediately, as this can lead to negative reviews and impact the app's reputation.

Original App Link

https://apps.apple.com/us/app/secret-menu-for-starbucks-pro/id839914671?uo=2