Customer Reviews (122)

𝓨𝓾𝓷𝓲𝓸𝓻 𝓒𝓮𝓼𝓪𝓻 • 2025-03-23T21:04:34-07:00

cada vez que escaneo un QR me salta el 🪧 de tarjeta copiada y en vez de avisarme una sola vez se queda ahí notificando mientras estás haciendo la operación

Slash0ne • 2025-03-23T14:08:20-07:00

La app tiene algunos nuevos servicios nuevos que la app de banca remota no tenia ya. Pero tiene algunos errores: los códigos desactualizado para el pago de los impuestos; la interfaz de consulta de multas de contravención no deja poner todo el id de la multa. Le recomiendo hacer un estudio de los códigos que tienen que ya no funcionan. Otro detalles es tema de agregar múltiples cuentas de un mismo banco cuando realmente mediante los códigos ussd que utilizan no se puede escoger realmente la tarjeta como si se hace en transfermovil, considero que su proyecto tiene futuro pero les aconsejo no arrastrar errores de aplicaciones anteriores.

Pagosfáciles • 2025-03-13T05:19:18-07:00

Está muy bien pensada y reúne muchas opciones y fácil de usar, siempre con nuevas ideas y opciones. La recomiendo

Summary of Key Insights

KeyCard BBM is generally well-received, particularly among Cuban users with iPhones, filling a gap left by other banking apps that are more focused on Android. The app is praised for its ease of use, helpful features, and frequent updates. However, users frequently report issues with data loss after updates, problems with selecting specific cards for transactions when multiple cards from the same bank are added, and a desire for more features like online payment and "caja extra" (cash withdrawal). Security and data privacy are also concerns, as data loss after updates shakes user confidence.

Key Strengths:

  • Addresses a specific need for iPhone users in Cuba.
  • Easy to use and intuitive interface.
  • Regularly updated with new features.
  • Offers multiple financial functions in one app.

Key Weaknesses:

  • Data loss after updates.
  • Limited card selection when multiple cards from the same bank are added.
  • Missing key features like online payment, "caja extra," and SMS confirmation for transfers.
  • QR code scanning issues.

Overall Sentiment: Positive, with a strong user base appreciative of the app's functionality despite its flaws.

Quantitative Metrics:

  • Overall Rating: High (based on score distribution).
  • 5-Star Reviews: 59% (72/122)
  • 4-Star Reviews: 17% (21/122)
  • 3-Star Reviews: 13% (16/122)
  • 2-Star Reviews: 11% (13/122)
  • 1-Star Reviews: 4% (5/122)

Data & Methodology Overview

  • Data Sample Size: 122 reviews
  • Time Frame: Not explicitly specified, but based on the version number and review content, the reviews appear to be relatively recent (likely within the past few months).
  • Analysis Methods:
    • Sentiment analysis (qualitative assessment of positive, negative, and neutral feedback).
    • Keyword extraction (identifying frequently used words and phrases to determine common themes and issues).
    • Frequency analysis (counting the number of times specific issues or requests were mentioned).

Key User Pain Points

  • Data Loss After Updates: This is the most critical issue. Users report losing saved cards, transaction history, and other data after updating the app. This severely impacts user trust and convenience.
  • Card Selection Issues: Users with multiple cards from the same bank struggle to select the desired card for transactions. The app often defaults to the last added card or the primary card.
  • QR Code Scanning Problems: Several users reported that the QR code scanner either doesn't work or causes the app to crash.
  • Authentication Issues: Some users have trouble authenticating in the app, particularly with KeyFriend and bank logins.
  • Missing Features: Lack of online payment options, "caja extra," and SMS confirmation for transfers are frequently mentioned as shortcomings.
  • Limited Functionality for iPhone 15 Users: One user reported issues specifically on iPhone 15.
  • Incorrect ID Length: Users are unable to enter their full ID for phone and electricity services due to character limitations.

Frequently Requested Features

  • Online Payment (Pago en Línea): The most frequently requested feature.
  • "Caja Extra" (Cash Withdrawal): A feature similar to Transfermovil, allowing users to withdraw cash from participating establishments.
  • SMS Confirmation for Transfers: Sending an SMS to the recipient confirming the transfer.
  • MiTransfer Integration Improvements: Allowing recharges with combined plans and balance.
  • Consulting Bank Account Statements: The ability to view bank account statements.
  • Widget Support: Easier access to common operations through iOS widgets.
  • ENZONA App for iPhone: A dedicated ENZONA app.

Strengths and Positive Aspects

  • Addresses a Need for Cuban iPhone Users: Fills a gap in the market for banking and financial apps for iOS users in Cuba.
  • Ease of Use: Many users praise the app's intuitive interface and ease of navigation.
  • Regular Updates: Users appreciate that the app is regularly updated with new features and improvements.
  • Comprehensive Functionality: Offers a range of financial services in one app, including card management, bill payments, and money transfers.
  • Good Customer Support: Some users mentioned excellent support and attention from the development team.
  • Real-Time Exchange Rate: Users appreciate the real-time exchange rate feature.
  • MiTransfer Integration: The inclusion of MiTransfer functionality is seen as a major plus.

Prioritized Action Recommendations

High Priority:

  • Fix Data Loss Issue: This is the most critical issue and must be addressed immediately. Implement robust data backup and restore mechanisms to prevent data loss during updates. Thoroughly test updates before release to ensure data integrity.
  • Improve Card Selection: Implement a clear and reliable method for users to select the desired card when multiple cards from the same bank are added.
  • Fix QR Code Scanning: Resolve the QR code scanning issues to ensure this core function works reliably.

Medium Priority:

  • Implement Online Payment (Pago en Línea): This is a highly desired feature that would significantly enhance the app's value.
  • Add "Caja Extra" (Cash Withdrawal): This feature would further expand the app's functionality and make it more competitive.
  • Add SMS Confirmation for Transfers: This would provide users with greater peace of mind and improve the transfer experience.
  • Address Authentication Issues: Investigate and resolve the authentication problems reported by some users.
  • Fix Incorrect ID Length: Increase the character limit for phone and electricity service IDs.

Low Priority:

  • MiTransfer Integration Improvements: Enhance MiTransfer integration with options for recharges with combined plans and balance.
  • Consulting Bank Account Statements: Add the ability to view bank account statements.
  • Widget Support: Implement iOS widgets for quick access to common operations.
  • ENZONA App for iPhone: Consider developing a dedicated ENZONA app.
  • Improve Design: Address the "super feo" (very ugly) design complaints, if the development team agrees.
  • Address iPhone 15 Issue: Investigate and resolve the authentication issues reported on iPhone 15.

Opportunities for Startup Ideas

  • Secure Data Backup Service: A cloud-based service specifically for backing up and restoring financial data from KeyCard BBM and similar apps.
  • Financial Aggregation Platform: An app that consolidates financial information from multiple Cuban banks and services into a single interface.
  • Mobile Payment Gateway for Cuban Businesses: A platform that enables Cuban businesses to accept online payments through KeyCard BBM and other mobile payment methods.
  • Micro-loan Platform: An app that facilitates small, short-term loans to Cuban users.

Trends and Observations

  • Strong Demand for Financial Apps in Cuba: The app's popularity reflects a strong demand for convenient and accessible financial services in Cuba.
  • iOS Focus: The app caters to a specific niche of iPhone users in Cuba, a market often underserved by other financial apps.
  • Language Preference: The majority of reviews are in Spanish, indicating that the app is primarily used by Spanish-speaking users.
  • Feature Requests Driven by Transfermovil: Many feature requests are based on features available in the popular Android app Transfermovil, suggesting that users want a similar level of functionality on iOS.
  • Concerns About Reliability: Data loss issues have created concerns about the app's reliability, which could impact user adoption and retention.

Conclusion

KeyCard BBM is a valuable app for iPhone users in Cuba, offering a convenient way to manage their finances. However, addressing the data loss issue is critical to maintaining user trust and preventing churn. Implementing highly requested features like online payment and "caja extra" would further enhance the app's value and make it more competitive. By focusing on reliability, functionality, and user experience, KeyCard BBM can solidify its position as the leading financial app for iOS users in Cuba. A strong recommendation is to prioritize fixing the data loss issue above all else.

Original App Link

https://apps.apple.com/us/app/keycard-bbm/id6471354515?uo=2