Customer Reviews (100)

farshad yas • 2025-03-24T17:58:50.567Z

عالی

MEHDE MORADE • 2025-03-24T17:42:14.791Z

ok Its a good program

محمد چگینی • 2025-03-24T16:35:12.159Z

خیلی خوبه این برنامه واقعاعالیه

Summary of Key Insights

The Neshan app enjoys a generally positive reception, with a high percentage of 5-star reviews. Users appreciate its accuracy, helpful features like police and speed camera warnings, and its Persian language support. However, there are recurring issues related to Android Auto integration, advertising, and occasional routing problems. The overall sentiment is positive, but addressing the identified pain points would significantly improve user satisfaction.

  • Overall Rating: High (based on score distribution)
  • Key Strengths: Accuracy, helpful features (police/camera warnings), Persian language support, Android Auto integration (generally), offline maps.
  • Key Weaknesses: Android Auto issues (scaling, missing features), intrusive advertising, occasional routing errors, app instability after updates.

Quantitative Metrics:

  • Total Reviews: 100
  • Score Distribution: 1-star: 6%, 2-star: 1%, 3-star: 3%, 4-star: 13%, 5-star: 77%

Data & Methodology Overview

  • Data Sample Size: 100 reviews
  • Time Frame: Not explicitly stated, but assumed to be recent based on the mention of specific updates (e.g., "Norooz update").
  • Analysis Methods:
    • Sentiment Analysis: Determining the overall positive, negative, or neutral sentiment expressed in each review.
    • Keyword Extraction: Identifying frequently used words and phrases related to features, issues, and user experiences.
    • Thematic Analysis: Grouping reviews based on common themes or topics (e.g., Android Auto, routing accuracy, advertising).
    • Score Distribution Analysis: Analyzing the distribution of star ratings to understand the overall user satisfaction.

Key User Pain Points

  • Android Auto Issues:
    • Scaling problems: Map is often too zoomed in, making it difficult to see the route ahead.
    • Missing features: Lack of speed limit display, speed warnings, and other mobile features on Android Auto.
    • Map Quality: Low map quality on Android Auto.
  • Intrusive Advertising:
    • Annoying banner ads at the top of the screen, difficult to close.
    • Ads potentially causing distractions while driving.
  • Routing Errors:
    • Occasional winding or inefficient routes.
    • Inaccurate arrival time estimations.
    • Routing through narrow streets and areas with potholes.
    • Inability to select a preferred route.
  • App Instability After Updates:
    • App crashing or failing to launch after updates (specifically mentioned for the "Norooz update" and update on "12/20").
  • Lack of Speed Limit Display: Many users requested speed limit display on both mobile and Android Auto.
  • Inaccurate GPS at Start: Inability to determine direction before the car starts moving, especially when using ride-sharing apps.
  • Poor Ahvaz Routing: One user specifically mentioned poor routing in Ahvaz.

Frequently Requested Features

  • Speed Limit Display and Warnings: Audible alerts when exceeding the speed limit.
  • Road Damage Reporting: Ability to report potholes and other road hazards.
  • Independent Volume Control: Separate volume control for navigation instructions, independent of media volume.
  • Improved Android Auto Integration: Addressing scaling issues, adding missing features, and improving map quality.
  • Average Speed Camera Alerts: Notification of areas with average speed cameras.
  • Multiple Account Support: Ability to use multiple accounts on the same device.

Strengths and Positive Aspects

  • Accuracy: Generally accurate routing and navigation.
  • Police and Speed Camera Warnings: Reliable warnings about police presence and speed cameras.
  • Persian Language Support: Native Persian language interface and voice guidance.
  • Offline Maps: Availability of offline maps for areas with limited or no internet connectivity.
  • Android Auto Integration: Although with issues, the presence of Android Auto support is valued.
  • Comprehensive Features: Features like air pollution display, traffic plan consideration, and combined bus/subway routing are appreciated.
  • Up-to-date Maps: Users appreciate that the maps are frequently updated.
  • User-Friendliness: Easy to use and navigate.

Prioritized Action Recommendations

High Priority:

  • Address Android Auto Issues: Fix scaling problems, add missing features (speed limit display, warnings), and improve map quality. This is a recurring and significant pain point.
  • Re-evaluate Advertising Strategy: Reduce the intrusiveness of ads or offer a paid ad-free version. The current ad implementation is negatively impacting user experience.
  • Improve App Stability: Thoroughly test updates before release to prevent crashes and launch failures. Implement a rollback mechanism for problematic updates.
  • Implement Speed Limit Display and Warnings: This is a highly requested feature that would significantly enhance user safety and satisfaction.

Medium Priority:

  • Enhance Routing Accuracy: Investigate and address reported routing errors, especially in specific areas like Ahvaz. Allow users to select preferred routes.
  • Add Road Damage Reporting Feature: This feature would provide valuable data for road maintenance and improve the overall driving experience.
  • Implement Independent Volume Control: Allow users to adjust the volume of navigation instructions separately from media volume.
  • Improve GPS Accuracy at Startup: Address the issue of inaccurate direction detection before the car starts moving.

Low Priority:

  • Add Multiple Account Support: While requested, this feature is less critical than the other issues.

Opportunities for Startup Ideas

  • Advanced Driver Assistance System (ADAS) Integration: Integrate Neshan with ADAS features in vehicles to provide real-time alerts and assistance.
  • Community-Based Road Hazard Reporting Platform: Develop a platform where users can report and verify road hazards, creating a comprehensive database for drivers and municipalities.
  • Personalized Routing Profiles: Allow users to create custom routing profiles based on their preferences (e.g., avoid highways, prefer scenic routes, prioritize fuel efficiency).

Trends and Observations

  • Strong Positive Sentiment: The app enjoys a generally positive reputation, with a large majority of users expressing satisfaction.
  • Importance of Android Auto: Android Auto integration is a key feature, but its current implementation needs significant improvement.
  • Focus on Local Needs: Users appreciate the app's focus on Iranian roads, traffic conditions, and language support.
  • Sensitivity to Advertising: Users are particularly sensitive to intrusive advertising that interferes with navigation.
  • Desire for Safety Features: Features like speed limit display and warnings are highly valued and seen as essential for safe driving.

Conclusion

Neshan is a well-regarded navigation app with strong potential, particularly within the Iranian market. By addressing the identified pain points related to Android Auto, advertising, and routing accuracy, and by implementing the requested features, Neshan can significantly improve user satisfaction and solidify its position as a leading navigation solution. The app's focus on local needs and language support provides a competitive advantage, but it must prioritize stability and user experience to maintain its positive reputation. The strong positive sentiment indicates a loyal user base that is willing to support the app's continued development.

Original App Link

https://play.google.com/store/apps/details?id=org.rajman.neshan.traffic.tehran.navigator