Customer Reviews (100)

Norman Creamer (the cat channel) • 2025-03-30T20:21:11.599Z

THIS GAME IS DABUSSY!!!!

Pancho Pantera • 2025-03-30T17:31:25.400Z

lo ame 😍 es hermoso casi no tiene anuncios 🤩 muy bien lo recomiendo 10000 en mil le daría 0n 10/10 lo mejor ❤️‍🩹

Iris Czubak • 2025-03-30T14:15:31.688Z

I can't get out of the photos!!!!

Summary of Key Insights

The Monster High™ Beauty Salon app enjoys a generally positive sentiment, indicated by a high percentage of 5-star reviews (67%). Users, particularly children, find the game fun and entertaining. However, recurring complaints regarding locked characters, excessive advertisements, and occasional glitches impact the user experience. The app is viewed as a nostalgic and enjoyable experience for many, particularly those familiar with the Monster High franchise. The reviews suggest a need for more free content and fewer interruptions from ads.

  • Key Strengths: Engaging gameplay, appealing to children, nostalgic value, and creative features like selfie filters.
  • Key Weaknesses: Limited free content (locked characters), excessive advertisements, occasional glitches/technical issues, and some users have difficulty with specific features (e.g., using filters).
  • Overall Sentiment: Positive
  • Overall Rating: Approximately 4.43 stars (based on the provided score distribution)
  • Score Distribution: 1-star: 6%, 2-star: 5%, 3-star: 8%, 4-star: 14%, 5-star: 67%

Data & Methodology Overview

  • Data Sample Size: 100 reviews
  • Time Frame: Not explicitly stated, but the reviews appear to be a mix of recent and older feedback.
  • Analysis Methods: Sentiment analysis based on review text, keyword extraction to identify common themes (e.g., "ads," "characters," "locked"), and frequency analysis of mentioned features and issues.

Key User Pain Points

  • Locked Characters/Limited Free Content: Many users complain that most characters are locked and require payment to unlock. This severely limits the gameplay experience for those who don't want to spend money.
  • Excessive Advertisements: Frequent ads interrupt gameplay and negatively impact the user experience. This is a common complaint, especially among users who feel it detracts from the fun.
  • Glitches/Technical Issues: Some users reported technical issues, such as difficulty downloading the game, problems with the selfie filters, or being stuck in certain sections of the app.
  • Difficulty with Specific Features: A few users mentioned difficulty with specific features like cutting or coloring hair.

Frequently Requested Features

  • More Free Characters: Unlocking more characters without requiring payment is the most frequently requested feature.
  • Fewer Advertisements: Reducing the number of ads or offering an ad-free option is a common request.
  • Bug Fixes: Addressing the reported glitches and technical issues would improve the overall user experience.

Strengths and Positive Aspects

  • Engaging Gameplay: Users find the game fun and entertaining, particularly the dress-up and hair styling aspects.
  • Appealing to Children: The game is popular among children and is seen as a good way to entertain them.
  • Nostalgic Value: The Monster High theme resonates with users who grew up with the franchise.
  • Creative Features: The selfie filters and customization options are appreciated by users.
  • Easy to Understand: The game is described as easy to understand and play, making it accessible to a wide range of users.

Prioritized Action Recommendations

  • High Priority:
    • Reduce Advertisements: Implement less intrusive ad formats or offer an affordable ad-free version.
    • Unlock More Characters: Provide more free characters or offer ways to unlock them through gameplay (e.g., earning in-game currency).
    • Fix Bugs and Glitches: Address the reported technical issues, particularly those related to filters and download problems.
  • Medium Priority:
    • Improve Feature Usability: Make hair cutting and coloring mechanics more intuitive and user-friendly.
    • Optimize Performance: Ensure the app runs smoothly on a wider range of devices, including older models.
  • Low Priority:
    • Add More Content: Introduce new clothing items, hairstyles, and accessories to keep the game fresh.

Opportunities for Startup Ideas

  • Subscription-Based Model: Instead of individual character purchases, offer a monthly subscription that unlocks all content and removes ads.
  • In-Game Currency System: Allow players to earn in-game currency through gameplay, which can then be used to unlock characters and items.
  • User-Generated Content: Enable users to create and share their own hairstyles and outfits, fostering a community within the app.
  • Augmented Reality (AR) Integration: Allow users to project Monster High characters onto real-world environments for a more immersive experience.

Trends and Observations

  • Language Preferences: The majority of reviews are in English, but there are also reviews in Spanish (lo ame) and Arabic (لعبتها في صغري وهادي من اروع الالعاب), indicating a global user base.
  • Sentiment Shift: There's a potential for negative sentiment to increase if the issues with ads and locked content aren't addressed. Users are initially enthusiastic, but frustration builds over time.
  • Age Range: The game appeals to a wide age range, from young children to teenagers and even adults who have nostalgic feelings for the Monster High franchise.

Conclusion

The Monster High™ Beauty Salon app has a solid foundation with engaging gameplay and a strong appeal to its target audience. However, the developers should prioritize addressing the issues with excessive advertisements and limited free content to improve the user experience and prevent negative sentiment from growing. By implementing the recommended actions, the app can maintain its positive reputation and attract even more users.

Original App Link

https://play.google.com/store/apps/details?id=com.crazylabs.monster.high