Customer Reviews (500)

Onnetallguy • 2025-03-28T03:35:15-07:00

The app says “free” but it’s anything but.. It EXTREMELY confusing how to connect with people and EVERYTHING costs money! You have to buy “tokens” just to chat with someone who connects! I paid $89 and apparently another $59 for a membership and got to chat for a couple minutes then out of tokens before I even had a chance to talk… I get that this is catering to a specific audience but it feels like they take advantage of people with the pricing features.

Texaspeacemaker • 2025-03-27T21:19:12-07:00

Credits are pricey why not make it optional for people to charge to chat so they don’t waste time with certain people who aren’t willing contribute to a relationship

chlnofthec • 2025-03-27T09:10:00-07:00

This is the one of the biggest scams running. It used to be a good site but now it’s just fake accounts, women trying to get money or such unrealistic expectations. Prepare to spend a ton of money with little return on your investment.

Summary of Key Insights

The Ashley Madison app receives overwhelmingly negative feedback. The primary complaint revolves around its exorbitant pricing structure, which users describe as a "scam" and a "money grab." Many report encountering fake profiles and bots, leading to wasted credits and a lack of genuine connections. While some users praise the app's concept and anonymity features, the negative aspects far outweigh the positives, resulting in a generally unfavorable sentiment.

  • Overall Rating: Very Low (significantly skewed towards 1-star reviews)
  • Sentiment: Overwhelmingly Negative
  • Key Weaknesses: High cost, prevalence of fake profiles/bots, poor user experience, lack of customer support, potential for scams and blackmail.
  • Key Strengths: Anonymity/discretion (though undermined by security concerns), concept of affair dating (for some).
  • Score Distribution:
    • 1-star: 82.4% (412/500)
    • 2-star: 6.2% (31/500)
    • 3-star: 4.8% (24/500)
    • 4-star: 1.6% (8/500)
    • 5-star: 5.0% (25/500)

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: The reviews appear to be a collection of recent feedback, without a specific date range provided.
  • Analysis Methods:
    • Sentiment analysis was performed based on user ratings and review content.
    • Keyword extraction was used to identify frequently mentioned issues and features.
    • Thematic analysis to categorize user concerns and requests.

Key User Pain Points

  • Excessive Cost: The "credit" system is perceived as extremely expensive. Users must purchase credits to perform almost any action, including sending and receiving messages, viewing photos, and even sending winks. The cost per interaction is considered exorbitant, leading to rapid depletion of credits and frustration.
  • Fake Profiles and Bots: A significant number of users report encountering fake profiles, bots, and scammers. This leads to wasted credits and a sense of being defrauded. Many suspect that Ashley Madison itself creates these fake profiles to encourage users to purchase more credits.
  • Scams and Blackmail: Several users report being targeted by scammers and extortionists who attempt to blackmail them after exchanging personal information. This raises serious security and safety concerns.
  • Poor Customer Support: Users frequently complain about the lack of responsive customer support. They struggle to resolve billing issues, recover passwords, or report fake profiles.
  • Lack of Real Connections: Despite the high cost, many users report a lack of genuine connections and meaningful interactions. They feel that the app is designed to drain their money rather than help them find compatible partners.
  • Account Suspensions: Some users report being suspended or banned from the app for no apparent reason, often without any explanation or recourse.
  • Non-Functional App: Some report the app not working or logging them out repeatedly.

Frequently Requested Features

  • Profile Verification: Users consistently request a more robust profile verification system to combat fake accounts and scams.
  • Free Messaging: Many users want the ability to send and receive at least a limited number of messages without having to purchase credits.
  • Clearer Pricing: Users desire a more transparent and understandable pricing structure.
  • Refunds for Fake Interactions: Users want to be reimbursed for credits wasted on fake profiles or scams.
  • Improved Customer Support: Users want more responsive and helpful customer support channels.
  • Last Active Date: A feature showing when a user was last online would help avoid spending credits on inactive accounts.
  • Filter for Verified Members: The ability to filter searches to only show verified members.
  • Monthly Subscription Option: Some users would prefer a monthly subscription model over the credit system.

Strengths and Positive Aspects

  • Anonymity and Discretion: The app's anonymity features, such as photo blurring and discreet billing, are appreciated by users who value privacy. However, these are undermined by security concerns regarding data breaches and blackmail.
  • Large User Base: The app boasts a large user base, which theoretically increases the chances of finding a match.
  • Concept of Affair Dating: Some users find the concept of an app specifically designed for affair dating appealing.
  • User Friendly: Some users find the app easy to use, though many others find it difficult.

Prioritized Action Recommendations

  • High Priority:

    • Combat Fake Profiles and Scams: Implement a robust profile verification system and actively remove fake accounts and scammers. Refund users for credits wasted on fraudulent interactions.
    • Revamp Pricing Structure: Make the pricing structure more transparent and affordable. Consider offering a monthly subscription option or a limited number of free messages.
    • Improve Customer Support: Provide more responsive and helpful customer support channels to address user issues and concerns.
    • Enhance Security Measures: Implement stronger security measures to protect user data and prevent blackmail attempts.

  • Medium Priority:

    • Implement a "Last Active" Indicator: Provide users with information on when a profile was last active to avoid wasting credits on inactive accounts.
    • Improve App Functionality: Address reported issues with app crashes, photo uploads, and login problems.
    • Filter Options: Add filter options for verified members.

  • Low Priority:

    • Explore Alternative Messaging Systems: Consider alternative messaging systems that are less reliant on credits.
    • Improve UI/UX: Address any usability issues and make the app more intuitive to use.

Opportunities for Startup Ideas

  • Affair Dating App with Focus on Verification and Security: A dating app for affairs that prioritizes user verification, security, and affordability could address the major pain points of Ashley Madison users.
  • AI-Powered Scam Detection: Develop an AI-powered system to detect and remove fake profiles and scammers in dating apps.
  • Dating App with Transparent Pricing and Guaranteed Connections: Create a dating app that offers transparent pricing, a subscription model, and a guarantee of a certain number of genuine connections.

Trends and Observations

  • Dominance of Negative Sentiment: The vast majority of reviews express negative sentiment, indicating a widespread dissatisfaction with the app.
  • Consistent Complaints Over Time: The same issues (high cost, fake profiles, scams) have been reported consistently over time, suggesting that Ashley Madison has not adequately addressed these problems.
  • Gender Bias: Many reviews claim that the app is biased against men, as they are required to pay for almost every action while women can use the app for free.
  • Blackmail Threats: An alarming number of reviews mention blackmail attempts, highlighting a serious safety risk associated with the app.

Conclusion

The Ashley Madison app suffers from a significantly tarnished reputation due to its exorbitant pricing, prevalence of fake profiles, and potential for scams and blackmail. To improve its image and attract more users, the company needs to prioritize user verification, revamp its pricing structure, and enhance security measures. Without these changes, the app is likely to continue receiving negative reviews and losing market share to competitors. A complete overhaul of its business model and a renewed focus on user safety and satisfaction are essential for its long-term survival.

Original App Link

https://apps.apple.com/us/app/ashley-madison-life-is-short/id359478823?uo=2