Customer Reviews (500)

Lkpadhfa;jodhpurs • 2025-03-24T16:37:25-07:00

Credit card connection constantly being disconnected, and when go to reconnect, comes back as unable to reconnect due to “technical issue.” This is bull$hit!! It’s the SAME account EACH TIME!!! For what I pay gor, I expect BETTER.

Buck Slayer 7777 • 2025-03-24T13:28:33-07:00

It is great to have LifeLock on your side and checking to make sure that you are safe. Peace of mind. Thank you

XBond • 2025-03-24T11:04:25-07:00

3/24 This issue is still happening and is being reported by many users. @Tereza - I did contact Support like you suggested to many people but they didn’t know what to do. You need to get your developers on this. All the info you need is in the posts: The notification icon never goes away. You check the app and there are no unread alerts. That’s it. Not sure what the heck Support can do. Please fix this soon. It is very annoying as you do not know if you have a real notification or not. ———- With the latest release (1.89) an annoying bug was introduced. I got the usual monthly email that I could review my score and credit report. The app also had a notification badge showing. Opened the app (no new alerts), updated my credit score and exited the app. But the notification badge is still showing. No matter what I do, the badge does not go away. This is annoying because now I don’t know if I truly have a notification or if it is a “false” notification. This didn’t happen with the previous version. Hope this gets fixed soon.

Summary of Key Insights

The LifeLock Identity app receives mixed reviews, with a significant disparity between positive and negative experiences. While many users appreciate the peace of mind and proactive alerts the app provides, a substantial number report persistent technical issues, particularly related to login difficulties, unreliable notifications, and problems connecting to financial accounts. Customer service experiences also vary widely, with some users praising helpful representatives and others lamenting language barriers and unresolved issues. The app's value proposition is questioned by some, who feel they receive similar information from other sources for free. Overall sentiment is moderately positive, but the recurring technical problems and customer service concerns detract from the app's potential.

  • Overall Rating: The app has a somewhat polarized rating distribution, with a large number of 5-star reviews (265, 53%) but also a significant number of 1-star reviews (113, 22.6%).
  • Key Strengths: Proactive alerts, peace of mind, comprehensive protection (according to some users).
  • Key Weaknesses: Login issues (Face ID failures, constant re-authentication), unreliable notifications (persistent badges, delayed alerts), connectivity problems with financial accounts, inconsistent customer service, perceived lack of value.
  • Overall Sentiment: Mixed. While many users are satisfied, a significant portion express frustration with technical and customer service issues.

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Reviews appear to span from prior to January 2025 back several years.
  • Analysis Methods:
    • Sentiment analysis based on review text.
    • Keyword extraction to identify frequently mentioned issues and features.
    • Categorization of reviews based on identified themes.
    • Quantitative analysis of star rating distribution.

Key User Pain Points

  • Login Issues:
    • Frequency: Extremely high. Many users report having to re-enter login credentials (username, password, 2FA) every time they open the app, despite enabling Face ID, Touch ID, or "remember me" options.
    • Impact: Significant frustration and inconvenience. Makes the app difficult and time-consuming to use, diminishing its value.
  • Unreliable Notifications:
    • Frequency: High. Users report persistent notification badges that don't clear even after addressing all alerts. Some also experience delayed notifications or alerts for already-known transactions.
    • Impact: Erodes trust in the app's ability to provide timely and accurate information. Users may start ignoring notifications, potentially missing genuine threats.
  • Connectivity Issues with Financial Accounts:
    • Frequency: Moderate. Some users struggle to connect or reconnect their bank accounts and credit cards to the app.
    • Impact: Limits the app's ability to monitor financial activity effectively.
  • Poor Customer Service:
    • Frequency: Moderate. Many reviewers report issues with customer service, including language barriers, long wait times, and unresolved problems.
    • Impact: Frustration and dissatisfaction. Undermines confidence in the company's ability to provide support when needed.
  • Lack of Value/Duplication of Services:
    • Frequency: Low to Moderate. Some users feel they can obtain similar information and protection from free services provided by their banks or credit card companies.
    • Impact: Questioning the cost-benefit ratio of the LifeLock subscription.

Frequently Requested Features

  • Improved Login Experience:
    • Reliable Face ID/Touch ID authentication.
    • Persistent "remember me" functionality.
    • Seamless integration with password managers.
  • Clearer Notifications:
    • Accurate and timely alerts.
    • Ability to customize alert settings (e.g., exclude specific transaction types).
    • Clear and actionable information within the app upon clicking an alert.
  • More Control over Alerts:
    • Ability to approve a batch of valid alerts to clear them.
    • Ability to label or categorize transactions to prevent future alerts.
  • Improved User Interface:
    • More intuitive navigation.
    • Better iPad optimization (full-screen display).
    • Easier access to credit reports and privacy policies.

Strengths and Positive Aspects

  • Peace of Mind: Many users value the feeling of security and protection that LifeLock provides.
  • Proactive Alerts: Users appreciate receiving notifications about potential threats and fraudulent activity.
  • Identity Restoration Support: Some users have had positive experiences with LifeLock's identity restoration specialists.
  • Comprehensive Protection: Some users believe LifeLock offers a wide range of protection features.

Prioritized Action Recommendations

PriorityIssueRecommendation
HighLogin Issues (Face ID, "Remember Me")Investigate and fix the persistent login problems. Prioritize resolving Face ID/Touch ID failures and ensuring the "remember me" functionality works reliably. Conduct thorough testing across various iOS devices and versions. This is the most frequently cited and frustrating issue.
HighUnreliable NotificationsImprove the accuracy and reliability of notifications. Address the issue of persistent badges that don't clear and ensure alerts are delivered promptly. Implement a system to prevent duplicate or delayed notifications for already-known transactions. Provide clear and actionable information within the app upon clicking an alert.
MediumConnectivity Issues with Financial AccountsImprove the process for connecting and reconnecting financial accounts. Provide clearer instructions and troubleshooting guidance. Investigate and resolve any underlying technical issues that may be causing connectivity problems.
MediumCustomer Service InconsistenciesImprove customer service quality and consistency. Provide better training to customer service representatives, particularly in communication skills. Ensure adequate staffing to reduce wait times. Consider offering US-based support options.
LowUser Interface ImprovementsEnhance the user interface for improved usability. Address iPad optimization issues. Make it easier to access credit reports, privacy policies, and account settings.
LowAlert CustomizationProvide more granular control over alert settings. Allow users to exclude specific transaction types or customize alert thresholds.

Opportunities for Startup Ideas

  • AI-Powered Alert Filtering: A service that uses AI to learn user spending habits and filter out unnecessary alerts, reducing alert fatigue.
  • Unified Security Dashboard: An app that consolidates security alerts and information from multiple sources (banks, credit cards, identity protection services) into a single, easy-to-understand dashboard.
  • Proactive Account Recovery Service: A service that helps users proactively recover compromised accounts by providing step-by-step guidance and automated tools.

Trends and Observations

  • Recurring Login Issues: The login problems appear to be a long-standing issue that has persisted through multiple app updates.
  • Norton Merger Impact: Some users believe that the quality of LifeLock's service has declined since being acquired by Norton.
  • Language Preferences: A few users expressed a preference for US-based customer service representatives.
  • Alert Fatigue: Overabundance of alerts is a recurring theme, leading to users potentially ignoring important notifications.

Conclusion

The LifeLock Identity app has the potential to be a valuable tool for protecting users from identity theft and financial fraud. However, the persistent technical issues and customer service concerns are detracting from its value and undermining user trust. By prioritizing the action recommendations outlined above, Gen Digital Inc. can significantly improve the app's user experience and strengthen its position in the identity protection market. Resolving login issues and unreliable notifications should be the top priorities.

Original App Link

https://apps.apple.com/us/app/lifelock-identity/id1422875903?uo=2