Customer Reviews (500)

Nessaydar • 2025-03-21T19:04:57-07:00

They removed send to garmin and added send to Apple Watch! I don’t even have Apple Watch. I think it’s unfair to garmin in favor to Apple monopoly.

mckrminr • 2025-03-21T18:57:10-07:00

Check out AllTrails sub Reddit on all the ppl complaining about paying for a AllTrails pro lifetime , but only getting a 3 year. I had purchased the yearly twice before and when I see the ad for AllTrails pro lifetime back in 2021, I jumped at it even though I wasn’t hiking as much by that time. That’s some shady tactics right here.

Just another Ginger • 2025-03-21T17:41:44-07:00

Helps me identify optimal hikes for my skill level while being able to connect with other hikers and monitor conditions.

Summary of Key Insights

AllTrails is a highly-rated app, widely appreciated for its extensive trail database, ease of use, and navigational capabilities, especially offline map access. Users value its ability to discover new trails, plan adventures, and stay on course. However, some users report issues with bugs, inaccurate trail information, battery drain, and subscription management. There's a strong desire for enhanced features like family sharing, improved offline functionality on Apple Watch, and better filtering options. While the overall sentiment is overwhelmingly positive, addressing these pain points could significantly improve user satisfaction. The app's strengths lie in its core functionality, while weaknesses are related to specific features, bugs, and subscription model limitations.

Overall Rating: High (Majority 5-star reviews)

Score Distribution:

  • 5-star: 81.4% (407/500)
  • 4-star: 7.4% (37/500)
  • 3-star: 3.6% (18/500)
  • 2-star: 2.2% (11/500)
  • 1-star: 5.4% (27/500)

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Not explicitly stated, but based on the context, the reviews appear to be relatively recent (within the last few months).
  • Analysis Methods:
    • Sentiment Analysis: Categorized reviews based on star ratings and extracted positive, negative, and neutral comments.
    • Keyword Extraction: Identified frequently mentioned keywords and phrases related to features, bugs, and user experience.
    • Topic Modeling: Grouped reviews into thematic categories (e.g., navigation, trail discovery, subscription issues).

Key User Pain Points

  • Bugs and Glitches: Several users report bugs, including app crashes, inaccurate mileage tracking, map loading issues, and the app freezing.
    • Impact: Frustration, unreliable tracking, potential safety concerns if the app fails during navigation.
  • Battery Drain: Many users complain about the app draining their phone battery quickly.
    • Impact: Limits hiking duration, requires carrying backup power.
  • Subscription Issues: Complaints about unexpected charges, difficulty canceling subscriptions, and lack of family sharing. Some users feel the subscription is necessary to use the app effectively.
    • Impact: Financial frustration, negative perception of value.
  • Inaccurate Trail Information: Some users report inaccurate trail distances, difficulty ratings, and outdated trail closures.
    • Impact: Misleading expectations, potential safety hazards.
  • Apple Watch App Issues: Frequent freezing, inaccurate compass, lack of map display (a previously available feature) are major pain points.
    • Impact: Reduced usability, forcing reliance on phone which negates the convenience of a watch app.
  • Lack of iPad Version: Some users desire an iPad-optimized version for better map viewing and planning.
    • Impact: Limits usability for users who prefer larger screens for planning.
  • Privacy Concerns/Aggressive Review Prompts: Users expressed concerns about data collection and aggressive prompts to review activities.
    • Impact: Erodes trust in the app.

Frequently Requested Features

  • Family Sharing for Subscriptions: Many users want to share their AllTrails+ subscription with family members.
  • Improved Filtering Options: More granular filtering based on trail difficulty, trail surface (paved vs. unpaved), and amenities. Keyword search within reviews.
  • Offline Maps on Apple Watch: Restore or improve offline map functionality on Apple Watch.
  • 6-Month/Seasonal Subscription: Offer a shorter subscription option for seasonal hikers.
  • Edit Activity Functionality: Ability to edit recorded activities to correct inaccuracies or remove driving portions.
  • Water Source Information: Display water source locations on trail maps (similar to FarOut app).
  • Improved Offline Functionality: Ensure consistent performance and reliability of downloaded maps.
  • Customizable Units: Separate settings for temperature and distance (e.g., miles with Celsius).

Strengths and Positive Aspects

  • Extensive Trail Database: Users appreciate the wide variety of trails available worldwide.
  • Easy to Use: The app is generally considered user-friendly and easy to navigate.
  • Offline Maps: The ability to download maps for offline use is highly valued, especially in areas with limited cell service.
  • Navigation Capabilities: Users find the GPS tracking and "wrong turn" alerts helpful for staying on course.
  • Community Reviews and Photos: Reviews and photos from other hikers provide valuable insights into trail conditions and difficulty.
  • Trail Discovery: The app helps users discover new trails and explore their local areas.
  • Activity Tracking: Users enjoy tracking their hikes and monitoring their progress.
  • Detailed Trail Information: The app provides detailed information about trail length, elevation gain, and difficulty.
  • Safety Features: Live Share feature provides a sense of security for solo hikers.

Prioritized Action Recommendations

High Priority:

  • Fix Bugs and Improve Stability: Address reported bugs related to app crashes, inaccurate tracking, and map loading issues.
  • Optimize Battery Usage: Reduce battery drain to improve the user experience on longer hikes.
  • Implement Family Sharing: Allow users to share their AllTrails+ subscription with family members.
  • Improve Apple Watch App Functionality: Restore map display and address freezing issues to make the Apple Watch app more reliable.
  • Address Subscription Issues: Improve transparency around subscription terms and cancellation processes. Resolve unauthorized billing complaints.

Medium Priority:

  • Enhance Filtering Options: Add more granular filtering options based on trail difficulty, surface, and amenities.
  • Add Keyword Search to Reviews: Allow users to search reviews for specific keywords (e.g., "mosquitoes," "bear").
  • Offer 6-Month/Seasonal Subscription: Provide a shorter subscription option for seasonal hikers.
  • Improve Accuracy of Trail Information: Implement a system for verifying trail information and addressing inaccuracies.
  • Add Edit Activity Functionality: Allow users to edit recorded activities to correct inaccuracies.

Low Priority:

  • Develop iPad Version: Create an iPad-optimized version of the app.
  • Add Water Source Information: Display water source locations on trail maps.
  • Customizable Units: Separate settings for temperature and distance.
  • Reduce Aggressive Review Prompts: Tone down review requests.

Opportunities for Startup Ideas

  • Hiking Gear Subscription Box: Curated subscription box with hiking essentials based on trail difficulty and user preferences derived from AllTrails data.
  • AI-Powered Trail Recommendation Engine: A more sophisticated trail recommendation system that takes into account user fitness levels, preferences, and real-time trail conditions.
  • Trail-Specific Safety Beacon: A small, affordable device that integrates with AllTrails to provide emergency SOS functionality and offline tracking in areas with no cell service.
  • Hiking Social Network Focused on Safety: A social platform exclusively for hikers that prioritizes safety features like group hiking coordination, emergency contacts, and real-time location sharing.
  • Portable Battery Rental Service for Hikers: A network of rental kiosks at trailheads where hikers can rent portable batteries to avoid battery drain issues.

Trends and Observations

  • High Reliance on Offline Functionality: Users heavily rely on offline maps due to limited cell service in many hiking areas.
  • Strong Community Engagement: The app's community features (reviews, photos) are highly valued and contribute to the user experience.
  • Growing Demand for Family Sharing: The lack of family sharing is a recurring complaint, indicating a growing need for this feature.
  • International Usage: The app is used globally, highlighting the importance of accurate trail information and localized features.
  • Desire for More Control Over Privacy: Users are increasingly concerned about data privacy and want more control over how their data is used.

Conclusion

AllTrails is a valuable and widely appreciated app for outdoor enthusiasts. Its strengths lie in its extensive trail database, ease of use, and offline functionality. However, addressing the identified pain points related to bugs, battery drain, subscription management, and feature limitations is crucial for improving user satisfaction and maintaining its competitive edge. Prioritizing bug fixes, optimizing battery usage, and implementing family sharing should be the top priorities. By focusing on these areas, AllTrails can further solidify its position as the leading app for trail discovery and navigation.

Original App Link

https://apps.apple.com/us/app/alltrails-hike-bike-run/id405075943?uo=2