Customer Reviews (500)

🌼🌼🌺🌸🌸 • 2025-03-25T06:17:35-07:00

That’s is it so good because I just played that and Dallas is so good I think those so good I like that I don’t like that I love that🌺🌼🌸😍😘😊😉☺️

Hiedi I love Roblox • 2025-03-24T18:03:52-07:00

This is fake I was deleting some of my pictures and when I went to camera the pictures WERE STILL THERE

LivLiv🐙 • 2025-03-24T15:58:57-07:00

Was pretty easy to do except it didn’t do anything. Easy and fast swiping and tells dates when photos taken and everything but anything you swipe into delete doesn’t actually delete in your camera roll, just on the app itself which is the whole freaking point.

Summary of Key Insights

Swipewipe is generally well-received for its core functionality: helping users clean up their camera rolls in a fun and efficient way. The swiping interface is a key strength, making photo deletion less of a chore. However, the app is heavily criticized for its aggressive monetization strategy, including high subscription costs, limited free usage, and deceptive subscription practices. While many users appreciate the app's ease of use and storage-saving capabilities, the subscription model and related limitations are significant pain points. Overall sentiment is mixed, with many positive comments tempered by strong negative reactions to the pricing and subscription model.

Quantitative Metrics:

  • Overall Rating: Approximately 4.5 stars (based on review distribution).
  • Score Distribution:
    • 5-star: 58.4% (292/500)
    • 4-star: 11.4% (57/500)
    • 3-star: 8.2% (41/500)
    • 2-star: 6.2% (31/500)
    • 1-star: 15.8% (79/500)

Strengths: Easy to use, fun swiping interface, effective for cleaning up storage. Weaknesses: High subscription cost, aggressive monetization, limited free usage, deceptive subscription practices, occasional bugs and crashes.

Data & Methodology Overview

  • Data Sample Size: 500 reviews.
  • Time Frame: Not explicitly stated, but likely encompasses the app's lifetime, with a focus on more recent reviews due to updates and changes in monetization.
  • Analysis Methods: Sentiment analysis (identifying positive, negative, and neutral comments), keyword extraction (identifying frequently mentioned issues and features), and thematic analysis (grouping related issues and suggestions).

Key User Pain Points

  • High Subscription Cost: The $10/week subscription is frequently cited as being too expensive, especially for an app with limited functionality. Many users feel it's overpriced compared to other subscription services like Netflix.
  • Limited Free Usage: The free version is often perceived as too restrictive, with users quickly hitting usage limits and being forced to wait long periods (e.g., 7-8 hours) before being able to delete more photos.
  • Deceptive Subscription Practices: Some users report being charged for subscriptions even after canceling free trials or being misled into signing up for more expensive plans than intended.
  • Ads: While some users find the ads tolerable, others find them disruptive and excessive, especially in the free version.
  • Bugs and Crashes: A smaller number of users report issues with the app crashing, freezing, or failing to delete photos from their camera roll.
  • Inability to Delete Photos: Some users report that photos they delete in the app are not actually deleted from their phone's camera roll.
  • Loading Issues: Some users complain about slow loading times, particularly for videos.

Frequently Requested Features

  • Lower Subscription Price: Many users suggest a more affordable monthly or one-time purchase option.
  • Increased Free Usage: Users want to be able to delete more photos without hitting usage limits.
  • Duplicate Photo Finder: Several users have suggested a feature to automatically identify and delete duplicate photos.
  • Option to Delete All Photos from a Specific Date: The ability to quickly remove all photos from a certain day or event.
  • Better Video Support: Improved video loading and playback within the app.
  • Google Photos Integration: Support for deleting photos from Google Photos, in addition to the device's camera roll.
  • Email Deletion: A related app to clean out email inboxes.
  • Crop and Markup Functions: Adding basic photo editing features.

Strengths and Positive Aspects

  • Ease of Use: The swiping interface is widely praised for being intuitive and user-friendly.
  • Fun and Engaging: Many users find the app enjoyable to use, making photo deletion less of a chore.
  • Effective Storage Cleaning: Users report significant storage savings after using the app.
  • Organization: The app's organization by month and year helps users easily find and delete unwanted photos.
  • "On This Day" Feature: The "On This Day" feature is appreciated for helping users revisit old memories and decide what to keep or delete.
  • Helpful for ADHD: Some users with ADHD find the app particularly helpful for managing their photo clutter.

Prioritized Action Recommendations

High Priority:

  • Revise Subscription Model: Offer more affordable and flexible subscription options (e.g., monthly, one-time purchase).
  • Increase Free Usage: Significantly increase the number of photos users can delete for free before hitting usage limits.
  • Address Deceptive Subscription Practices: Ensure subscription terms are clear and transparent, and make it easier to cancel subscriptions.
  • Fix Bugs and Crashes: Prioritize fixing reported bugs and crashes to improve app stability and reliability.

Medium Priority:

  • Reduce Ads: Reduce the frequency of ads in the free version or offer a less intrusive ad experience.
  • Implement Duplicate Photo Finder: Add a feature to automatically identify and delete duplicate photos.
  • Improve Video Support: Optimize video loading and playback performance.

Low Priority:

  • Add Crop and Markup Functions: Consider adding basic photo editing features.
  • Google Photos Integration: Explore the possibility of integrating with Google Photos.
  • Email Deletion App: Evaluate the demand for a related app to clean out email inboxes.

Opportunities for Startup Ideas

  • Affordable Photo Management App: A photo management app with a fair and transparent pricing model, focusing on user value rather than aggressive monetization.
  • AI-Powered Photo Curator: An app that uses AI to automatically identify and delete blurry, duplicate, or low-quality photos.
  • Gamified Photo Organization: An app that turns photo organization into a fun and rewarding game, with challenges, rewards, and social features.
  • Privacy-Focused Photo Cleaner: An app that prioritizes user privacy and data security, ensuring that photos are never shared or stored without explicit consent.

Trends and Observations

  • Negative Sentiment Towards Monetization: There's a clear trend of negative sentiment towards the app's monetization strategy, with many users feeling that it's too aggressive and expensive.
  • Value Perception: Users are willing to pay for a valuable service, but they need to perceive the price as fair and justified. The current subscription price is seen as disproportionate to the app's functionality.
  • Free vs. Paid: Users are more likely to tolerate ads in the free version if the usage limits are reasonable. However, excessive ads can drive users away.

Conclusion

Swipewipe has a solid foundation with its easy-to-use interface and effective storage-cleaning capabilities. However, its aggressive monetization strategy is alienating users and hindering its potential. By revising the subscription model, increasing free usage, and addressing deceptive subscription practices, Swipewipe can improve user satisfaction and increase long-term retention. Focusing on user value and transparency will be key to building a sustainable and successful product.

Overall Recommendation: Revise the monetization strategy to be more user-friendly and transparent. Prioritize addressing user pain points related to pricing and usage limits.

Original App Link

https://apps.apple.com/us/app/photo-cleaner-swipewipe/id1583884012?uo=2