Summary of Key Insights
The "Tarot!" app enjoys a generally positive reception, with a significant majority of users awarding it a 5-star rating. Its strengths lie in its ease of use, comprehensive information (including included books), accurate readings (perceived by many), and the classic Rider-Waite deck imagery. However, several users have reported issues with the journal feature crashing, particularly after updates, and some users have experienced layout problems on newer iPhone models. There are also requests for more advanced features, such as custom card meanings, numerology integration, and improved journal editing. Overall, the app is well-regarded as a learning tool and a convenient way to access tarot readings on the go, but addressing the reported bugs and considering user-requested features could further enhance its appeal.
Quantitative Metrics:
- Overall Rating: High (based on score distribution)
- 5-Star Reviews: 80.4% (402/500)
- 4-Star Reviews: 6.8% (34/500)
- 3-Star Reviews: 4.2% (21/500)
- 2-Star Reviews: 3.4% (17/500)
- 1-Star Reviews: 5.2% (26/500)
Data & Methodology Overview
- Data Sample Size: 500 reviews
- Time Frame: Not explicitly stated, but reviews span several years, indicating a long-term perspective.
- Analysis Methods:
- Sentiment Analysis: Assessing the overall positive, negative, or neutral tone of reviews.
- Keyword Extraction: Identifying frequently mentioned keywords and phrases related to features, bugs, and user experience.
- Thematic Analysis: Grouping reviews based on common themes, such as journal issues, accuracy, ease of use, and feature requests.
Key User Pain Points
- Journal Crashing: This is the most frequently mentioned issue. Many users report that the app crashes when they try to access the journal, rendering it unusable. This problem appears to be recurring and often linked to app updates.
- Layout Issues on Newer iPhones: Some users with newer iPhone models (e.g., iPhone X, XS Max) experience layout problems, such as buttons being difficult to press or the interface not fitting the screen properly.
- "Full Text" Link Not Working: Several users have reported that the "full text from the book" link within the card descriptions does not work, preventing them from accessing more detailed information.
- Occasional Negative Card of the Day: Some users feel that the "card of the day" feature often draws negative cards, which can be discouraging.
- Repetitive Card Sequences: A few users have commented that card shuffles don't always feel random, leading to repetitive sequences.
Frequently Requested Features
- Custom Card Meanings: Many users would like the ability to customize the card meanings to reflect their own interpretations and experiences.
- Improved Journal Editing: Users want the ability to fully edit existing journal entries, not just add additional comments.
- iCloud Sync for Journal: The ability to sync journal entries across multiple devices (e.g., iPhone and iPad) is a frequently requested feature.
- Numerology Integration: Some users have suggested integrating numerology information into the app.
- More Reading Patterns: Some users would like more simple reading patterns.
- More Deck Options: While the classic deck is appreciated, some users would like more deck options to choose from.
- Ability to Journal Readings from Physical Decks: A feature to add readings done with physical decks to the app's journal, including photos of the spread.
Strengths and Positive Aspects
- Ease of Use: Many users praise the app's intuitive and user-friendly interface, making it easy for both beginners and experienced tarot readers to use.
- Comprehensive Information: The app includes three complete books on tarot, providing a wealth of information on card meanings and tarot history.
- Accurate Readings: A significant number of users believe that the app provides accurate and insightful readings.
- Classic Rider-Waite Deck Imagery: The app uses the classic Rider-Waite deck imagery, which is widely recognized and appreciated.
- Journal Feature: The journal feature is generally well-received, allowing users to record their readings and interpretations (when it's working).
- Customizable Settings: Users appreciate the customizable settings, such as the ability to allow or disallow reversed cards.
- Free Form Spread Option: The option to create custom spreads is a valuable feature for experienced readers.
- Offline Access: The ability to use the app offline is a significant advantage for many users.
- No Ads/In-App Purchases: Many users appreciate that the app is ad-free and doesn't require subscriptions or in-app purchases.
Prioritized Action Recommendations
High Priority:
- Fix Journal Crashing Bug: This is the most critical issue and should be addressed immediately. Thoroughly test the journal feature on various iOS devices and versions to ensure stability.
- Address Layout Issues on Newer iPhones: Optimize the app's layout for newer iPhone models to ensure that all buttons and interface elements are easily accessible.
- Restore "Full Text" Link Functionality: Fix the bug that prevents users from accessing the full text descriptions of the cards.
Medium Priority:
- Implement Custom Card Meanings: Adding the ability for users to customize card meanings would significantly enhance the app's personalization and appeal.
- Improve Journal Editing: Allow users to fully edit existing journal entries, not just add additional comments.
- Investigate Card Shuffling Algorithm: Review the card shuffling algorithm to ensure that it is truly random and doesn't produce repetitive sequences.
- Consider Alternative Interpretations: Address the concern of overly negative "card of the day" draws by considering alternative interpretations or providing context.
Low Priority:
- Implement iCloud Sync for Journal: While a desirable feature, iCloud sync is less critical than fixing existing bugs and implementing core functionality improvements.
- Add Numerology Integration: Adding numerology could attract more users.
- Add More Reading Patterns: Add more simple reading patterns for users.
- Offer More Deck Options: While the Rider-Waite deck is a strength, offering additional deck options could broaden the app's appeal.
- Add ability to journal readings from physical decks: Users can add readings and photos from physical decks.
Opportunities for Startup Ideas
- Personalized Tarot Learning Platform: Develop a platform that combines the app's strengths with personalized learning paths, AI-powered card interpretations, and a community forum for sharing readings and insights.
- Tarot-Inspired Journaling App: Create a dedicated journaling app that integrates tarot card prompts and imagery to inspire self-reflection and personal growth.
- Tarot Reading Marketplace: Develop a platform that connects users with professional tarot readers for personalized readings and guidance.
Trends and Observations
- Recurring Bug Reports After Updates: Many negative reviews are triggered by bugs introduced in app updates, highlighting the need for more thorough testing before releasing new versions.
- Appreciation for Ad-Free Experience: Users consistently praise the app's ad-free and subscription-free model, suggesting that this is a key differentiator.
- Focus on Rider-Waite Deck: The emphasis on the Rider-Waite deck aligns with its status as a foundational deck, but offering additional deck options could attract a wider audience.
- "Accuracy" is Subjective: While many users report accurate readings, this is a subjective experience and likely influenced by personal beliefs and interpretations.
Conclusion
The "Tarot!" app is a well-regarded tool for learning and practicing tarot, particularly for those interested in the classic Rider-Waite deck. Its strengths lie in its ease of use, comprehensive information, and accurate readings (perceived by many users). However, addressing the reported bugs, particularly the journal crashing issue, is crucial for maintaining user satisfaction. Implementing user-requested features, such as custom card meanings and improved journal editing, could further enhance the app's appeal and solidify its position as a leading tarot app. The app's ad-free model is a significant advantage that should be maintained.
Overall Recommendation: Prioritize bug fixes and core functionality improvements, followed by the implementation of user-requested features to enhance personalization and engagement.
Original App Link
https://apps.apple.com/us/app/tarot/id543929148?uo=2