Customer Reviews (500)

MimiMimi C. • 2025-03-28T19:39:49-07:00

I love the short films.. great job

Excelente aplicaion • 2025-03-28T19:09:36-07:00

Lo único malo muy costoso

heracules26 • 2025-03-28T18:36:33-07:00

Love the app so far

Summary of Key Insights

My Drama: Watch shorts movies has a significant issue with its monetization strategy, overshadowing otherwise positive aspects like engaging content and good acting. The overwhelming complaint is the high cost of watching episodes, even with a subscription, leading to user frustration and feelings of being scammed. While the app is praised for its unique storylines and good production quality, the pricing model is a major deterrent for many users. The overall sentiment is mixed due to the content quality being offset by the expensive coin-based system.

  • Overall Rating: The average rating is skewed positively due to the engaging content, but many lower ratings highlight the financial burden.
  • Score Distribution: 5-star: 65.4%, 4-star: 11.2%, 3-star: 6.8%, 2-star: 3.2%, 1-star: 13.4%
  • Key Strength: Engaging and unique short drama content with good acting.
  • Key Weakness: Extremely expensive "coin" based payment system, even with subscriptions, leading to user dissatisfaction and feelings of being scammed. Lack of a truly unlimited subscription option.

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Not explicitly stated, but assumed to be recent based on the version number and app release date.
  • Analysis Methods:
    • Sentiment analysis based on review text and star ratings.
    • Keyword extraction to identify frequently mentioned topics (e.g., "coins," "subscription," "expensive," "stories," "actors").
    • Manual review of individual comments to categorize user pain points and feature requests.

Key User Pain Points

  • High Cost of Episodes: The most prevalent complaint is the high cost of watching episodes, with users feeling that they are spending excessive amounts of money to watch even a single series.
    • Impact: Users feel ripped off and are likely to abandon the app.
  • Inadequate Subscription Value: Users are frustrated that even with a paid weekly subscription, they still need to purchase coins to watch episodes. They expect a subscription to provide unlimited access or significantly reduce the cost per episode.
    • Impact: Subscription model is perceived as misleading and not worth the cost.
  • Coin System: The coin-based system is perceived as predatory and designed to extract as much money as possible from users.
    • Impact: Creates a negative user experience and discourages long-term engagement.
  • Billing Issues: Multiple users reported being charged incorrect amounts, multiple times for a single subscription, or being charged after canceling.
    • Impact: Erodes trust in the app and developer, leading to strong negative sentiment.
  • Lack of Refund or Support: Many users have reported difficulty obtaining refunds for incorrect charges or resolving subscription issues with customer support.
    • Impact: Exacerbates frustration and reinforces the perception of a scam.
  • App Crashing/Glitches: Several users mentioned app crashes, losing progress, and coins disappearing.
    • Impact: Disrupts the viewing experience and causes frustration.
  • Misleading Advertising: Some users felt misled by advertisements promising free content that was not actually available.
    • Impact: Creates a negative first impression and erodes trust.

Frequently Requested Features

  • Unlimited Subscription Option: The most frequently requested feature is a truly unlimited subscription option, similar to other short-form video apps, where users can pay a fixed fee for unlimited access to content.
  • Monthly Subscription: Users desire a monthly subscription option instead of only weekly options.
  • Lower Episode Costs: Users want the cost per episode to be reduced significantly, or for episodes to be bundled into more affordable packages.
  • More Free Content: Users want more opportunities to earn free coins or watch free episodes, such as through daily rewards or watching ads.
  • Ability to Purchase Films Outright: Users requested the ability to purchase a film in its entirety instead of paying per episode.
  • Account Syncing: Users want account syncing between the app and website.
  • Search Bar: Users requested a search bar to more easily find content.
  • Clearer Subscription Information: Users want clearer explanations of subscription terms and coin usage.

Strengths and Positive Aspects

  • Engaging Stories: Users consistently praise the engaging and unique storylines of the short dramas.
  • Good Acting: Many users commend the quality of the acting, particularly in the "My Drama" original series.
  • High Production Quality: Users appreciate the high-definition visuals and overall production quality.
  • Easy to Use App: Some users find the app interface intuitive and easy to navigate (although others report issues with the search function).
  • Variety of Content: Users enjoy the diverse range of genres and themes offered in the short dramas.
  • Customer Service (in some cases): Some users reported positive experiences with customer service in resolving issues.

Prioritized Action Recommendations

High Priority:

  • Revamp Pricing Model: Implement a truly unlimited subscription option that provides access to all content for a fixed price. Consider offering both weekly and monthly subscriptions. Reduce the cost per episode for those who prefer to pay as they go.
  • Address Billing Issues: Investigate and resolve reported billing errors, multiple charges, and unauthorized charges. Implement clear and transparent billing practices.
  • Improve Customer Support: Provide prompt and helpful customer support to address user issues, especially regarding billing and subscriptions.
  • Fix App Crashes and Glitches: Address reported app crashes, progress loss, and coin disappearance issues.
  • Be Transparent about Pricing: Ensure all advertisements and app descriptions accurately reflect the pricing model and availability of free content.

Medium Priority:

  • Increase Free Content: Offer more opportunities to earn free coins or watch free episodes, such as through daily rewards, watching ads, or participating in promotions.
  • Improve Account Management: Implement a robust account management system that allows users to easily sign in, manage their subscriptions, and track their purchase history.
  • Add Search Functionality: Implement a search bar to allow users to easily find specific content.
  • Improve App Stability: Optimize the app for performance and stability to reduce crashes and glitches.

Low Priority:

  • Add More Languages: Consider adding support for more languages, such as Russian, based on user feedback.
  • Include Actor Credits: Provide credits listing the names of the actors and actresses in each short drama.
  • Increase Episode Length: While the short format is a core concept, consider offering some longer episodes or special features for subscribers.

Opportunities for Startup Ideas

  • Micro-Entertainment Platform with Fair Monetization: Create a short-form video platform that prioritizes fair and transparent monetization practices, such as offering unlimited subscriptions or affordable episode bundles.
  • Interactive Storytelling App: Develop an app that allows users to participate in the storytelling process, such as by voting on plot points or influencing character decisions.
  • Subscription Management Service for Short-Form Video Apps: Create a service that helps users manage their subscriptions to multiple short-form video apps, track their spending, and identify the best value options.

Trends and Observations

  • Pricing is the Dominant Theme: The overwhelming majority of negative reviews and feedback center around the app's pricing model.
  • Content is Well-Received: Users generally enjoy the content itself, suggesting a strong product foundation.
  • Recurring Billing Issues: Multiple users report being charged incorrectly, multiple times, or after cancellation.
  • Demand for Unlimited Access: The consistent request for an unlimited subscription model highlights a clear market demand.
  • Language Preferences: There's some feedback about language support, particularly the absence of Russian.
  • Frustration with "Coin" Systems: The coin-based system is consistently viewed negatively, suggesting users prefer more straightforward payment methods.

Conclusion

My Drama: Watch shorts movies has a solid foundation with its engaging content and good acting. However, its current monetization strategy is severely damaging the user experience and hindering its potential for growth. By implementing a fairer and more transparent pricing model, addressing billing issues, and improving customer support, the app can significantly improve user satisfaction and build a loyal customer base. The key is to shift the focus from maximizing short-term profits to building long-term value and trust with users.

Overall Recommendation: The app needs a significant overhaul of its pricing strategy to be successful. Prioritize implementing an unlimited subscription option and addressing billing issues to regain user trust.

Original App Link

https://apps.apple.com/us/app/my-drama-watch-shorts-movies/id6498713494?uo=2