Customer Reviews (500)

DustyGator45 • 2025-03-25T22:43:45-07:00

The only thing I would change is to allow the mashups to be sent with no personalization because there are very limited prerecorded names and this option would allow your customers to still choose one of these cards

RNTedd • 2025-03-22T19:32:35-07:00

I can always count on the site to be just what I need, thanks!!

Branicvw • 2025-03-18T08:32:43-07:00

As always, I was diligent in finding a way to do what I needed to do for FREE!! I combed through several different options looking for one that didn’t charge or make me sign up for some “Trial” that I would have to go and cancel at a later time, only ADDING to my TO DO LIST instead of checking off!! Boy! Oh! Boy!! You could imagine how happy I was to find this one (or so I thought 🤨) supposedly doing all it advertised and for FREE!! …Only to then find a NON-REFUNDABLE charge just APPEAR on my credit card 90 days later as their way of informing me that it was NOT FREE!! Well shame on me I guess for trusting that APPLE would not put scammers who do things like that on our “secured” App Store… Because in between dealing with that FRAUDULENT CHARGE/TRIAL and writing this review, I tried to report an issue to Apple so they could be made aware of this “Bad Seed” and have them REMOVED FROM THE APP STORE, but the link to do that would not work!!! Conscidering that I do NOT believe in coincidences, I am left to assume that Apple IS AWARE of apps doing this kindnof thing and either just doesn’t care or is in on the scam. So I just wanted to let everyone know to BE AWARE!!!

Summary of Key Insights

The Blue Mountain Ecards app is generally well-received, with a strong base of loyal users who appreciate its wide selection of cards, ease of use, and ability to personalize greetings. The "SmashUps" feature is particularly popular. However, several recurring issues detract from the user experience, including technical glitches, limited personalization options (specifically around names), and concerns regarding billing practices. The overall sentiment is positive, but addressing the identified pain points is crucial for retaining existing users and attracting new ones. Quantitatively, the app has a good rating, but a closer look reveals areas for improvement.

  • Overall Rating: Leans positive, with a large proportion of 5-star reviews.
  • Key Strengths: Wide selection of cards, personalization options (especially SmashUps), ease of use, convenient for sending greetings.
  • Key Weaknesses: Technical issues (videos not playing, app freezing), limited name selection, billing concerns (unexpected charges), outdated UI elements, difficulty cancelling, and some cards not being delivered.
  • Sentiment: Predominantly positive, but with significant negative feedback regarding specific issues.
  • Score Distribution: 5-star: 72.6%, 4-star: 9%, 3-star: 7.4%, 2-star: 3.6%, 1-star: 7.4%

Data & Methodology Overview

  • Data Sample Size: 500 reviews
  • Time Frame: Not explicitly stated, but based on the content, the reviews appear to be from the recent past (likely within the last 1-2 years).
  • Analysis Methods:
    • Sentiment Analysis: Identifying the overall positive, negative, or neutral tone of the reviews.
    • Keyword Extraction: Identifying frequently mentioned words and phrases to pinpoint common themes and issues.
    • Categorization: Grouping reviews based on the type of feedback (e.g., technical issues, feature requests, billing problems).
    • Frequency Analysis: Counting the number of times each issue or request was mentioned.

Key User Pain Points

  • Limited Name Selection for Personalization: Many users complain that the list of names available for personalization, especially in SmashUps, is incomplete. This prevents them from using certain cards for individuals with less common names or specific spellings. This is a highly frequent complaint.
  • Technical Issues: Several users report technical glitches such as videos not playing, the app freezing, sound not working, and cards not being delivered. These issues significantly impact the user experience and can lead to frustration and negative reviews.
  • Billing and Subscription Concerns: Some users report unexpected charges after believing they were using a free trial. Others mention difficulties in canceling their subscriptions or being charged even after cancellation. This erodes trust and can result in negative reviews.
  • App Freezing / Crashing: Some users report the app freezing when trying to personalize and send cards.
  • Inability to Send Cards: Some users report an inability to send cards due to various technical issues.
  • Difficulty with User Interface: Some users find the app difficult to navigate or not user-friendly. Some also reported that the 'Send' button is offscreen on certain iPhones.
  • Repetitive Content: Some users report seeing too many repeated cards year after year and desire fresher content.

Frequently Requested Features

  • Ability to Type in Names for Personalization: This is the most frequently requested feature. Users want to be able to personalize cards with names that are not included in the existing list.
  • More Diverse Content: Users want to see more variety in card designs, including more options for teenage birthdays, religious content, ethnic diversity, and new celebrity SmashUps.
  • Improved Search and Organization: Users want better search functionality to avoid sending the same card to the same person multiple times and to find specific types of cards more easily.
  • Landscape Mode: Users requested landscape mode for easier use on iPads.
  • More Customizable Options: Users want more font options, color choices, and the ability to add glitter or other effects.
  • Improved Contact Integration: Users want the app to automatically import birthdays from their contacts.

Strengths and Positive Aspects

  • Wide Selection of Cards: Users appreciate the wide variety of cards available for different occasions.
  • Personalization Options: The SmashUps feature, in particular, is highly praised for its ability to personalize greetings with names and messages.
  • Ease of Use: Many users find the app easy to use and navigate (although some disagree).
  • Convenience: Users appreciate the convenience of being able to send cards instantly via email or text, saving time and money compared to traditional cards.
  • Humor and Creativity: Users enjoy the humor and creativity of the cards, especially the SmashUps.
  • Cost Savings: Users appreciate the subscription model as a cost-effective alternative to buying individual paper cards.
  • Constant Updates: Users appreciate the frequent updates to the card inventory.

Prioritized Action Recommendations

High Priority:

  • Address Technical Issues: Immediately investigate and resolve the reported technical glitches, such as videos not playing, app freezing, and cards not being delivered. This is critical for maintaining user satisfaction.
  • Implement a "Type Your Own Name" Feature: Prioritize adding the ability for users to type in names for personalization, especially for SmashUps. This addresses the most frequent complaint and will significantly improve user satisfaction.
  • Clarify Billing Practices and Improve Cancellation Process: Clearly communicate billing policies and make the cancellation process easier and more transparent. Address any instances of unauthorized charges promptly.

Medium Priority:

  • Expand Content Variety: Add more diverse card designs, including more options for teenage birthdays, religious content, ethnic diversity, and new celebrity SmashUps.
  • Improve Search and Organization: Enhance the search functionality to allow users to easily find specific types of cards and avoid sending duplicates. Implement a history log of sent cards.
  • Address UI Issues: Resolve the issue of the 'Send' button being offscreen on certain iPhones.

Low Priority:

  • Add More Customization Options: Explore adding more font options, color choices, and the ability to add glitter or other effects.
  • Implement Landscape Mode: Implement landscape mode for iPad users.
  • Improve Contact Integration: Consider adding the ability to automatically import birthdays from contacts.

Opportunities for Startup Ideas

  • Hyper-Personalized Ecards: A platform that allows for even deeper personalization, such as incorporating user-generated videos or images into the cards.
  • AI-Powered Card Creation: An app that uses AI to generate unique card designs and messages based on user input.
  • Ecard Analytics: A service that provides insights into the effectiveness of ecards, such as open rates and engagement metrics.
  • Subscription Management Tool: An app that helps users manage their various subscriptions, including Blue Mountain, and provides reminders about upcoming renewals and cancellation deadlines.

Trends and Observations

  • Demand for Personalization: The consistent demand for more personalization options highlights the importance of making ecards feel unique and tailored to the recipient.
  • Technical Issues Impact Sentiment: Negative reviews are often directly linked to technical issues, indicating that app stability is crucial for maintaining a positive user experience.
  • Subscription Model Concerns: Users are sensitive to billing practices and cancellation policies, suggesting that transparency and ease of use are essential for subscription-based apps.

Conclusion

The Blue Mountain Ecards app has a strong foundation and a loyal user base. By addressing the identified pain points, particularly those related to personalization, technical issues, and billing concerns, the app can significantly improve user satisfaction and attract new customers. Focusing on these improvements will solidify Blue Mountain's position as a leading provider of digital greeting cards. Overall, addressing the high-priority issues and implementing the frequently requested features is recommended to enhance the app's appeal and functionality.

Original App Link

https://apps.apple.com/us/app/blue-mountain-ecards/id1571373350?uo=2