Customer Reviews (100)

Anthony Latimer • 2025-02-26T02:54:52.335Z

App works good for checking accuracy, but after paying for the app there are additional subscriptions that should just be included.

Russel Graves • 2025-01-02T14:59:00.470Z

Has some errors in the program. Save button send you back into edit mode.

Mork • 2024-12-29T00:50:28.590Z

Excellent! The original! Accept no substitute! Old school hobbyist upgraded thanks to this app! 🌟 🌟 🌟 🌟 🌟 🌟

Summary of Key Insights

  • Ballistic-X is generally well-received for its core functionality of calculating shot groups and zeroing rifles. Users appreciate its ease of use and accuracy.
  • The major weakness lies in the app's monetization strategy, with many users expressing frustration over the transition to a subscription model after having purchased the app. This is the most significant driver of negative reviews.
  • Bugs and technical issues, particularly related to image import/export and camera access, are also recurring problems.
  • There are requests for additional features like data export, more flexible overlay options, and support for shorter distances (pistol shooting).
  • Overall sentiment is mixed, with a strong base of satisfied users offset by vocal complaints about the subscription model and technical issues.
  • Quantitative Metrics:
    • Overall Rating: Approximately 3.72 stars (calculated from the score distribution)
    • Score Distribution:
      • 5-star: 43%
      • 4-star: 21%
      • 3-star: 10%
      • 2-star: 5%
      • 1-star: 21%

Data & Methodology Overview

  • Data Sample Size: 100 reviews
  • Time Frame: Not explicitly stated, but likely represents a range of reviews over several months or years, considering the mentions of updates and past purchases.
  • Analysis Methods:
    • Sentiment Analysis: Categorizing reviews as positive, negative, or neutral based on the expressed opinions.
    • Keyword Extraction: Identifying frequently used words and phrases to pinpoint common themes and issues.
    • Quantitative Analysis: Calculating overall rating and analyzing the distribution of star ratings.

Key User Pain Points

  • Subscription Model After Purchase (High Impact): The most significant pain point is the introduction of a subscription for features that users expected to be included in their initial purchase. This is perceived as unfair and has led to many negative reviews and refund requests.
  • Bugs and Technical Issues (High Impact):
    • Problems with importing photos from the gallery.
    • Camera access issues.
    • App crashes during image processing or saving.
    • Update issues (being prompted to update but no update available).
    • Export failures.
  • Lack of Data Export Options (Medium Impact): Users want to export data for further analysis in other tools like spreadsheets.
  • Limited Overlay Customization (Medium Impact): The inability to adjust the overlay size and customize labels is a limitation.
  • Minimum Distance Limitations (Low Impact): The app's minimum distance of 100 yards is a constraint for pistol shooters.
  • Account Registration Issues (Low Impact): Some users have reported problems registering an account.
  • User Interface/User Experience (UI/UX) Issues (Low Impact): Some users find aspects of the UI/UX unintuitive.

Frequently Requested Features

  • Data Export to CSV: Exporting data for external analysis.
  • More Flexible Overlay Options: Adjustable overlay size, more customization options for labels and information displayed.
  • Support for Shorter Distances: Enable analysis of pistol targets at distances less than 100 yards.
  • Automatic Bullet Hole Detection: Machine vision to automatically detect bullet holes.
  • Add Reloading Data: An option to add and save reloading data alongside target information.
  • Ability to Combine Multiple Shot Groups: A feature to combine data from multiple groups for statistical significance.
  • Mean Point of Impact (MPI) Indicator: A visual indicator of the center of the group on the image.
  • Custom Notes: Ability to add custom notes to the overlay, such as gun, load, velocity, and weather conditions.
  • Change Default Export Path: Allow users to configure the default directory where images are saved.
  • Adjustable Overlay Sizes: More options for overlay sizes or manual adjustment capabilities.

Strengths and Positive Aspects

  • Ease of Use: Many users find the app easy and intuitive to use.
  • Accuracy: Users report that the app provides accurate measurements and calculations.
  • Functionality: It provides useful data for load development and zeroing rifles.
  • Customer Support: Some users have praised the developer's responsiveness and support.
  • No Subscription for Core Features: The app offers core functionality without requiring a subscription (though this is being challenged).
  • Useful ATZ Feature: Adjustment to Zero feature saves time and rounds.

Prioritized Action Recommendations

High Priority:

  • Re-evaluate Monetization Strategy: The subscription model for previously paid features is causing significant backlash. Consider alternative monetization strategies, such as a one-time purchase for all features or a subscription for new features only. Clearly communicate any changes to users.
  • Address Bugs and Technical Issues: Prioritize fixing the reported bugs related to image import/export, camera access, and app crashes. Thoroughly test updates on various Android devices.
  • Improve Update Process: Resolve the issue where users are prompted to update but no update is available in the Play Store.

Medium Priority:

  • Implement Data Export: Add the ability to export data to CSV or other common formats.
  • Enhance Overlay Customization: Provide more flexibility in adjusting the overlay size and customizing labels.
  • Expand Distance Support: Reduce the minimum distance to accommodate pistol shooters.
  • Improve UI/UX: Address unintuitive aspects of the user interface.
  • Provide Clear Instructions: Add in-app help to explain features such as "first and second side of marker."

Low Priority:

  • Implement Automatic Bullet Hole Detection: Consider this as a potential future enhancement.
  • Add Reloading Data Feature: Evaluate the demand for this feature.
  • Allow Combining Multiple Shot Groups: Assess the feasibility and user benefit of this feature.
  • Add Mean Point of Impact (MPI) Indicator: This would be a helpful visual addition.
  • Add Custom Notes: Allow users to add custom notes to the overlay.
  • Allow Changing Default Export Path: Provide an option to configure the default export directory.

Opportunities for Startup Ideas

  • AI-Powered Target Analysis App: Develop an app that uses AI to automatically detect bullet holes, identify group patterns, and provide insights into shooting performance.
  • Modular Ballistics App: Create an app with a modular design, allowing users to purchase only the features they need (e.g., basic group analysis, advanced ballistics calculations, weather integration).
  • Collaborative Shooting Platform: Develop a platform where shooters can share target data, compare results, and learn from each other.

Trends and Observations

  • Negative Sentiment Shift: A clear shift towards negative sentiment due to the introduction of the subscription model.
  • Android Compatibility Issues: Recurring reports of compatibility issues with specific Android devices (e.g., Samsung S20 Ultra, Pixel 5).
  • Importance of Responsiveness: Positive reviews often mention the developer's responsiveness to issues.

Conclusion

Ballistic-X has a solid foundation with its ease of use and accurate core functionality. However, the negative feedback surrounding the subscription model and technical issues is significantly impacting user satisfaction. Addressing these issues is crucial for maintaining a positive reputation and attracting new users. By prioritizing bug fixes, re-evaluating the monetization strategy, and implementing frequently requested features, Ballistic-X can regain user trust and solidify its position as a leading ballistics app. The app should strongly consider reverting to a one-time purchase model, or at minimum, grandfathering existing paid users into the advanced features without a subscription.

Original App Link

https://play.google.com/store/apps/details?id=com.ballisticx.ballisticxapp