Customer Reviews (500)

MelanieMc19 • 2025-03-27T17:41:45-07:00

Honestly my child really enjoys “playing” on Keiki! Of course I’m excited my child is learning in the process while enjoying himself so I couldn’t be more happier and satisfied with an app my child actually enjoys while getting a proper education

Marion😍 • 2025-03-27T16:05:38-07:00

The app charges cards twice and then says it expires in 7 days. I had a car note due and they took 22 dollars out of my account.

Mattycoin • 2025-03-27T12:44:36-07:00

Apple support as well as the developer is horrible. I should not have to pay for an app that my kid accidentally purchased. Apple support has been horrible.

Summary of Key Insights

The Keiki Learning Games for Kids app generally receives positive feedback for its educational content, engaging games, and ease of use, particularly for toddlers and preschoolers. Many parents report that their children enjoy the app and are learning effectively. However, significant concerns exist regarding billing practices, subscription management, and technical issues, which negatively impact the user experience and trust in the app. The sentiment is mixed, with a high percentage of 5-star reviews countered by a substantial number of 1-star reviews highlighting billing problems.

Key Strengths:

  • Engaging and educational content for young children.
  • Wide variety of games and activities.
  • User-friendly interface, making it easy for kids to navigate.
  • Perceived improvements in skills like letter recognition, counting, and fine motor skills.
  • Availability of printable worksheets.

Key Weaknesses:

  • Billing issues (double charges, charges after cancellation, hidden fees).
  • Difficulty canceling subscriptions.
  • Technical issues (freezing, crashing, purple/black screen).
  • Pricing perceived as high for the value offered.
  • Lack of adaptive content for older children.
  • Customer service responsiveness and effectiveness.

Overall Sentiment: Mixed. While many users are satisfied, a significant portion expresses strong negative sentiment due to billing problems and technical issues.

Quantitative Metrics:

  • Overall Rating: ~4.0 stars (calculated from the score distribution)
  • Score Distribution:
    • 5-star: 66% (330/500)
    • 4-star: 10% (50/500)
    • 3-star: 2.4% (12/500)
    • 2-star: 2.8% (14/500)
    • 1-star: 18.8% (94/500)

Data & Methodology Overview

Data Sample Size: 500 reviews. Time Frame: Not explicitly stated, but reviews appear to be relatively recent (2024). Analysis Methods:

  • Sentiment analysis based on star ratings and review text.
  • Keyword extraction to identify frequently mentioned issues and features.
  • Thematic analysis to categorize user feedback into strengths, weaknesses, and feature requests.

Key User Pain Points

  • Billing Issues: Numerous users report being charged incorrectly, including double charges, charges after cancellation, and unexpected fees. This is a major source of frustration and distrust.
    • Impact: Loss of money, frustration, negative app store reviews, damage to app reputation.
  • Subscription Cancellation Problems: Many users struggle to cancel their subscriptions, leading to unwanted charges. The cancellation process is perceived as deliberately difficult.
    • Impact: Financial loss, frustration, negative app store reviews, legal risks.
  • Technical Issues: Frequent reports of the app freezing, crashing, displaying a purple or black screen, and experiencing sound problems.
    • Impact: Reduced usability, frustration, negative perception of app quality.
  • High Pricing: The subscription cost is considered too high by many users, especially given the perceived value and the availability of free or cheaper alternatives.
    • Impact: Reduced adoption, negative reviews, price sensitivity.
  • Inadequate Content for Older Children: Some users find that the app's content is not suitable for older children, even when age preferences are specified during setup.
    • Impact: Dissatisfaction, churn, limited target audience.
  • Customer Service Issues: Users report slow or unhelpful responses from customer service, particularly regarding billing disputes and cancellation requests.
    • Impact: Frustration, negative reviews, damage to app reputation.
  • Lack of Transparency about Pricing: Many users complain that the app doesn't reveal the subscription cost until after they've created an account, which is perceived as a deceptive practice.
    • Impact: Distrust, negative reviews, perception of being scammed.

Frequently Requested Features

  • More Adaptive Content: Users want the app to better adapt to the age and skill level of their children, offering more personalized learning experiences.
  • Offline Access Improvements: Some users find that the offline mode is not always reliable or requires initial login even when offline.
  • Parental Controls: More robust parental controls, including screen time limits and safeguards against accidental purchases, are desired.
  • More Languages: Expanding language support to include more languages would broaden the app's appeal.
  • Option to Hide Games: Parents want the ability to hide specific games or activities that their child is not benefiting from or is overly focused on.

Strengths and Positive Aspects

  • Engaging and Educational: Users consistently praise the app's ability to engage young children in learning activities.
  • Variety of Games: The wide range of games and activities keeps children entertained and prevents boredom.
  • Easy to Use: The user-friendly interface is easy for young children to navigate, promoting independent learning.
  • Skill Development: Parents report improvements in their children's letter recognition, counting, fine motor skills, and problem-solving abilities.
  • Printable Worksheets: The availability of printable worksheets provides a valuable supplement to the app-based learning.
  • Helps With Speech Development: Some users reported the app helping their children with speech delays.

Prioritized Action Recommendations

High Priority:

  • Fix Billing Issues: Immediately address and resolve all billing errors. Implement clear and transparent billing practices. Offer refunds to users who have been incorrectly charged. (Severity: Critical, Frequency: High)
  • Improve Subscription Cancellation Process: Make it easy for users to cancel their subscriptions. Provide clear instructions and confirmation of cancellation. Ensure that cancellations are processed promptly. (Severity: Critical, Frequency: High)
  • Address Technical Issues: Invest in bug fixes and performance improvements to eliminate freezing, crashing, and other technical problems. (Severity: High, Frequency: High)
  • Enhance Customer Service: Provide prompt and helpful responses to user inquiries. Train customer service representatives to handle billing disputes and cancellation requests effectively. (Severity: High, Frequency: High)

Medium Priority:

  • Adjust Pricing: Re-evaluate the subscription pricing to make it more competitive and affordable. Consider offering different pricing tiers to cater to a wider range of budgets. (Severity: Medium, Frequency: Medium)
  • Develop Adaptive Content: Implement adaptive learning algorithms to personalize the app's content based on the child's age, skill level, and learning progress. (Severity: Medium, Frequency: Medium)
  • Improve Offline Access: Ensure that the offline mode is reliable and functional. Allow users to log in and access content even without an internet connection. (Severity: Medium, Frequency: Medium)
  • Strengthen Parental Controls: Add more robust parental controls, including screen time limits, purchase restrictions, and progress tracking. (Severity: Medium, Frequency: Medium)

Low Priority:

  • Expand Language Support: Add support for more languages to broaden the app's appeal to international users. (Severity: Low, Frequency: Low)
  • Add Option to Hide Games: Implement a feature that allows parents to hide specific games or activities from their children. (Severity: Low, Frequency: Low)

Opportunities for Startup Ideas

  • Subscription Management Service for Parents: A service that helps parents track and manage all their children's app subscriptions in one place, preventing unwanted charges and simplifying cancellation.
  • AI-Powered Personalized Learning App: An educational app that uses AI to create a fully personalized learning experience for each child, adapting to their individual needs and progress in real-time.
  • Educational App Marketplace with Verified Billing: A curated app store that focuses on educational apps and guarantees transparent and reliable billing practices.

Trends and Observations

  • Recurring Billing Issues: The most significant and persistent trend is the widespread reports of billing problems and subscription cancellation difficulties. This suggests a systemic issue that needs immediate attention.
  • Positive Reviews Often Co-Occur: There are instances where many positive reviews are submitted on the same day, which could indicate marketing efforts or incentivized reviews. This should be considered when evaluating the overall sentiment.
  • Price Sensitivity: Many users express concerns about the app's cost, indicating a high degree of price sensitivity in the market for educational apps.
  • Desire for Adaptive Learning: There's a clear demand for more personalized learning experiences that adapt to each child's unique needs and progress.

Conclusion

The Keiki Learning Games for Kids app has the potential to be a valuable educational tool for young children. However, the significant billing issues, subscription cancellation problems, and technical difficulties are undermining its success and damaging its reputation. Addressing these issues should be the top priority. By fixing these problems and focusing on improving the user experience, Keiki can regain user trust and achieve its full potential. Overall, a strong recommendation to prioritize resolving billing and technical issues before focusing on new feature development.

Original App Link

https://apps.apple.com/us/app/keiki-learning-games-for-kids/id1508098273?uo=2