Summary of Key Insights

Kahoot! is generally well-received, with a strong emphasis on its educational and engaging nature. Users appreciate its use in classrooms, at home, and at work for learning and entertainment. However, a significant minority of users express frustration with subscription requirements, login issues, lagging, and limitations on free features. The overall sentiment is positive, but the negative reviews highlight critical areas for improvement.

• Overall Rating: High, but with notable detractors.
• Key Strengths: Engaging, educational, fun, easy to use (for some).
• Key Weaknesses: Subscription requirements are unclear, login/account issues, lagging, limited free features, portrait mode only, complicated for some users.
• Sentiment: Predominantly positive, but negative reviews are often strongly negative.
• Score Distribution: 5-star: 66%, 4-star: 7%, 3-star: 4%, 2-star: 6%, 1-star: 17%.

Data & Methodology Overview

• Data Sample Size: 100 reviews
• Time Frame: Not specified, but assumed to be recent based on the version number.
• Analysis Methods: Sentiment analysis (based on star ratings and review text), keyword extraction (to identify frequently mentioned topics and issues). Manual review of individual comments to derive insights.

Key User Pain Points

• Subscription Requirements/Limited Free Features: Many users are frustrated by the limitations placed on free users, particularly the inability to create kahoots without a paid subscription. This is a major source of negative reviews. The initial download doesn't convey this limitation which results in frustration when the user has already entered their personal information.
• Login/Account Issues: Several users reported problems logging in or linking accounts, with the app incorrectly rejecting their passwords.
• Lagging: A few users experienced lagging issues, which detracts from the real-time competitive aspect of the game.
• Complexity/Difficulty: Some users find the app too complicated, especially for creating quizzes.
• Portrait Mode Only: One user specifically mentioned the restriction to portrait mode as a negative factor, especially in a fast-paced game.
• Kahoot Not Saving: One user complained that their kahoot was not saved.
• Inaccurate Answers: One user stated the app tells them that their answers are wrong when they are not.
• Google Meet integration issues: One user stated the app does not work within Google Meet as advertised.
• Stealing Money from Account: One user stated after subscribing the app is stealing money from their account.

Frequently Requested Features

• More Free Features: Users want more options available without a premium subscription.
• Improved Login/Account Management: Fix login issues and account linking problems.
• Tutorials: A tutorial to explain how to use the app was requested.
• Landscape Mode: The ability to use the app in landscape mode.

Strengths and Positive Aspects

• Engaging and Fun: Many users find Kahoot! to be an enjoyable and engaging way to learn.
• Educational: It's seen as a valuable tool for education in schools, at home, and in professional settings.
• Easy to Use (for some): Some users find the app easy to use, especially for joining existing kahoots.
• Versatile: Users appreciate its applicability to various topics and age groups.
• Good Support: One user specifically praised the app's support team.

Prioritized Action Recommendations

High Priority:

• Address Subscription Clarity and Value: Clearly communicate subscription limitations before users download and provide personal information. Consider offering a more robust free tier or a more transparent pricing structure.
• Fix Login/Account Issues: Investigate and resolve the reported login and account linking problems. This is a critical usability issue.
• Improve Performance and Reduce Lag: Optimize the app for performance to minimize lagging, especially during live games.

Medium Priority:

• Simplify Quiz Creation: Make the quiz creation process more intuitive and user-friendly, especially for new users. Consider adding tutorials.
• Address Portrait Mode Limitation: Explore the possibility of supporting landscape mode, or explain clearly why it's not supported.
• Investigate Answer Accuracy: Look into the issue of the app incorrectly marking answers as wrong.

Low Priority:

• Character Customization: Address the reported issue of not being able to change characters.
• Google Meet integration: Fix the issue with the app not working within Google Meet as advertised.
• Investigate "Stealing Money" Claim: Thoroughly investigate the claim of unauthorized charges after subscription.

Opportunities for Startup Ideas

• Educational Game Creation Platform with Transparent Pricing: A competitor could focus on a more transparent and flexible pricing model, offering a wider range of free features or pay-as-you-go options.
• Simplified Quiz App for Specific Subjects: A quiz app tailored to specific subjects (e.g., math, science) with a focus on simplicity and ease of use could appeal to users who find Kahoot! too complicated.
• Offline Kahoot! Alternative: An app that allows users to create and play quizzes offline, without requiring an internet connection.

Trends and Observations

• Strong Positive Sentiment: The high percentage of 5-star reviews indicates a generally positive user experience.
• Recurring Negative Themes: The negative reviews consistently mention subscription issues and login problems, suggesting these are systemic issues.
• Language Diversity: Reviews are written in multiple languages, reflecting the app's global user base.

Conclusion

Kahoot! is a popular and effective educational tool, but it faces challenges related to subscription limitations, technical issues, and usability concerns. Addressing these issues is crucial for maintaining user satisfaction and attracting new users. Focusing on transparency, performance, and user-friendliness will be key to Kahoot!'s continued success.

Original App Link

https://play.google.com/store/apps/details?id=no.mobitroll.kahoot.android